Description
The Coca-Cola Company (TCCC) is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups, in the US. TCCC has a strong brand name and brand portfolio. Business-Week and Interbrand,branding consultancy, recognized Coca Cola as the number one brand in their top 100 global brands ranking in 2007.
Coca-Cola SWOT Analysis
“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and
the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely
used technique through which managers create a quick overview of a company’s
strategic situation. The technique is based on the assumption that an effective strategy
derives from a sound “fit” between a firm’s internal resources (strengths and
weaknesses) and its external situation (opportunities and threats). A good fit maximizes
a firm’s strengths and opportunities and minimizes its weaknesses and threats.
Accurately applied, this simple assumption has powerful implications for the design of a
successful strategy.”
Coca-Cola
The Coca-Cola Company (TCCC) is a leading manufacturer, distributor
and marketer of non-alcoholic beverage concentrates and syrups, in the US.
TCCC has a strong brand name and brand portfolio. Business-Week and
Interbrand, a branding consultancy, recognized Coca Cola as the number one
brand in their top 100 global brands ranking in 2007. The Business Week-
Interbrand valued Coca Cola brand at $65,324 million in 2007. TCCC ranks well
ahead of its close competitor, Pepsi, which was ranked 22 with a brand value of
$12,888 million. The company's strong brand value facilitates customer recall
and allows Coca-Cola to penetrate markets. However, the company is
threatened by intense competition, which could have an adverse impact on the
company's market share.
Page 1 of 2
Coca-Cola SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats (SWOT)
TYPE OF FACTOR Location of Factor
Favorable Unfavorable
Internal Strengths
World’s leading brand
Large scale of
operations
Strong revenue growth
Weaknesses
Sluggish
performance in
North America
External Opportunities
Growing bottled water
market
Growing Hispanic
population in the US
Acquisitions
Threats
Intense competition
Dependence on
bottling partners
Sluggish growth of
carbonated
beverages
Page 2 of 2
doc_154072691.pdf
The Coca-Cola Company (TCCC) is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups, in the US. TCCC has a strong brand name and brand portfolio. Business-Week and Interbrand,branding consultancy, recognized Coca Cola as the number one brand in their top 100 global brands ranking in 2007.
Coca-Cola SWOT Analysis
“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and
the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely
used technique through which managers create a quick overview of a company’s
strategic situation. The technique is based on the assumption that an effective strategy
derives from a sound “fit” between a firm’s internal resources (strengths and
weaknesses) and its external situation (opportunities and threats). A good fit maximizes
a firm’s strengths and opportunities and minimizes its weaknesses and threats.
Accurately applied, this simple assumption has powerful implications for the design of a
successful strategy.”
Coca-Cola
The Coca-Cola Company (TCCC) is a leading manufacturer, distributor
and marketer of non-alcoholic beverage concentrates and syrups, in the US.
TCCC has a strong brand name and brand portfolio. Business-Week and
Interbrand, a branding consultancy, recognized Coca Cola as the number one
brand in their top 100 global brands ranking in 2007. The Business Week-
Interbrand valued Coca Cola brand at $65,324 million in 2007. TCCC ranks well
ahead of its close competitor, Pepsi, which was ranked 22 with a brand value of
$12,888 million. The company's strong brand value facilitates customer recall
and allows Coca-Cola to penetrate markets. However, the company is
threatened by intense competition, which could have an adverse impact on the
company's market share.
Page 1 of 2
Coca-Cola SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats (SWOT)
TYPE OF FACTOR Location of Factor
Favorable Unfavorable
Internal Strengths
World’s leading brand
Large scale of
operations
Strong revenue growth
Weaknesses
Sluggish
performance in
North America
External Opportunities
Growing bottled water
market
Growing Hispanic
population in the US
Acquisitions
Threats
Intense competition
Dependence on
bottling partners
Sluggish growth of
carbonated
beverages
Page 2 of 2
doc_154072691.pdf