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Sunanda K. Chavan
The CNN effect

Coverage of the first Gulf War and other crises of the early 1990s (particularly the infamous Battle of Mogadishu) led officials at the Pentagon to coin the term "the CNN effect" to describe the perceived impact of real time, 24-hour news coverage on the decision-making processes of the American government.

The Gulf War

The first Persian Gulf War in 1991 was a watershed event for CNN that catapulted the network past the "big three" American networks for the first time in its history, largely due to an unprecedented, historical scoop: CNN was the only news outlet with the ability to communicate from inside Iraq during the initial hours of the American bombing campaign, with live reports from the al-Rashid Hotel in Baghdad by reporters Bernard Shaw, John Holliman, and Peter Arnett.

The Gulf War experience brought CNN some much sought-after legitimacy and made household names of previously obscure (and infamously low-paid) reporters. Many of these reporters now comprise CNN's "old guard." Bernard Shaw became CNN's chief anchor until his retirement in 2001. Others include then-Pentagon correspondent Wolf Blitzer (now host of The Situation Room and Late Edition with Wolf Blitzer) and international correspondent Christiane Amanpour. Amanpour's presence in Iraq was caricatured by actress Nora Dunn as the ruthless reporter "Adriana Cruz" in the film Three Kings (1999). Time Warner later produced a television movie, Live from Baghdad, about the network's coverage of the first Gulf War, which aired on HBO.

September 11

CNN was the first network to break the news of the September 11 attacks. Anchor Carol Lin was on the air to deliver the first public report of the event. She broke into a commercial at 8:49 a.m. ET and said:
This just in. You are looking at obviously a very disturbing live shot there. That is the World Trade Center, and we have unconfirmed reports this morning that a plane has crashed into one of the towers of the World Trade Center. CNN Center right now is just beginning to work on this story, obviously calling our sources and trying to figure out exactly what happened, but clearly something relatively devastating happening this morning there on the south end of the island of Manhattan. That is once again, a picture of one of the towers of the World Trade Center.

Daryn Kagan and Leon Harris were live on the air just after 9 a.m. ET as the second plane hit the World Trade Center and through an interview with CNN correspondent David Ensor, reported the news that U.S. officials determined "that this is a terrorist act." Later, Aaron Brown anchored through the day and night as the attacks unfolded. Brown had just come to CNN from ABC to be the Breaking News anchor.
Sean Murtagh, CNN vice-president for finance & administration, was the first network employee on the air in New York.

In terms of cumulative Nielsen ratings, CNN rates as America's #1 cable news network, however falls short to Fox News in long-term viewers; the network is the most-watched 24-hour news network in the world. As of December 2004, it is available in 88.2 million U.S. households and more than 890,000 U.S. hotel rooms. Globally, the network has combined branded networks and services that are available to more than 1.5 billion people in over 212 countries and territories.
 
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