CNN IBN Brand Identity
As mentioned earlier, CNN-IBN is a co-branding venture between CNN Worldwide, a part of the TIME Warner conglomerate and IBN a joint-venture between TV18 and GBN. Before and after the launch, there were a lot of questions raised about the dual identity of the channel and how one brand could impose itself with the other identity getting diluted. But the public was not aware of the nitigrities of the deal, which is why such concerns were emerging. The co-branding deal with TIME-Warner has enabled IBN to derive the power of brand CNN and extend itself into the market as a strong player. The very name of CNN was good enough to wake the existing players up.
The overall packaging of the channel with its logo was also impressive. The swanky dark red is kept firmly in line with the channel’s attributes of being aggressive and passionate and hence has justified itself. The color chosen for creating the channel’s identity would be termed as cliché, but has gone well with its subscribers.
As mentioned earlier, CNN-IBN is a co-branding venture between CNN Worldwide, a part of the TIME Warner conglomerate and IBN a joint-venture between TV18 and GBN. Before and after the launch, there were a lot of questions raised about the dual identity of the channel and how one brand could impose itself with the other identity getting diluted. But the public was not aware of the nitigrities of the deal, which is why such concerns were emerging. The co-branding deal with TIME-Warner has enabled IBN to derive the power of brand CNN and extend itself into the market as a strong player. The very name of CNN was good enough to wake the existing players up.
The overall packaging of the channel with its logo was also impressive. The swanky dark red is kept firmly in line with the channel’s attributes of being aggressive and passionate and hence has justified itself. The color chosen for creating the channel’s identity would be termed as cliché, but has gone well with its subscribers.