Description
Describes about the Marketing Report on Citigroup.
Market
With operations in over 100 countries and more than 200 million customer accounts, Citi is one of the most admired global financial services companies in the world. The Group provides consumers, corporations, governments and institutions with a wide range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage and wealth management. The key brand names under Citi's trademark red arc include Citibank, CitiFinancial, CitiSmithBarney and Banamex. Citi has had an illustrious history in India. In operation for over 106 years and supported by its global network, Citi is, today, recognised as a premier local financial institution. With more than 23,000 employees and capital invested of more than US$ 2.9 billion (Rs. 11,600 crore) Citi is the single largest foreign direct investor in the financial services industry in the country. This outstanding brand has a customer base of over 1500 large corporates and multinationals, over 2500 small and medium enterprises, over 40,000 asset based financing clients and over 7 million retail customers. It offers a comprehensive suite of products and services to both commercial and retail clients across all economic segments and lifecycle stages. Corporate and investment
banking services are offered under the Citi brand name and consumer products and services come under the Citibank and CitiFinancial banners.
bank to introduce credit cards through Diners and consumer finance through auto loans, consumer durables and mortgages. Significant investments in technology have enabled Citi to gain an edge through alternate distribution channels, amongst them, Automated Teller Machines (ATMs), online banking and phone banking. Citi lays great stress on employee empowerment. The Group’s investments in people and technology have enabled it to globalise its talent pool. Over 300 professionals and staff from its offices in India are now in Citi’s prestigious international service cadre. Citi’s achievements in India have been widely recognised. It has won laurels at various Indian and international platforms. Some of the most recent wins include the prestigious Euromoney Award for Excellence in Business; the Asset Triple A Country Award; the Finance Asia Award for the Best Foreign Commercial Bank in India; the Best Foreign Investment Bank; the Business Today award for the Most Productive Bank and the Indian Banks Association’s (IBA) banking technology award for the Best Payment Initiative. The Group also recently won the award for overall Corporate Excellence in the financial sector from The Indo-American Chamber of Commerce.
History
From a small beginning in 1902, the company has scripted a stunning success story in India. Today, this financial conglomerate spans 39 full service retail banking branches, 450 consumer finance branches and nine affiliates. Every unit works with a single-minded objective: to consistently help its customers make intelligent financial choices. Citi furthers its leadership by positioning itself as the preferred provider of the highest quality services in a chosen business area. It has created a work environment that fosters excellence, builds intellectual net worth and results in absolute professionalism. In India, while the initial focus was on trade financing and conventional corporate banking, the company swiftly grasped new opportunities and moved forward. Today, it touches every sphere of financial business. From financing India’s first Jumbo jet to pioneering cash management services and from introducing treasury derivatives to structuring the first ever securitisation deal in India, Citi has played a key role. Over the years, Citi has introduced several innovations – like treasury derivatives, commodity hedging, channel financing, internet banking, ATMs and mobile banking – all of which have become benchmarks for the industry. Since 1985, Citi has undertaken rapid expansion. It has established several new lines of business such as consumer banking and software exports in 1985; credit cards in1990; processing company in 1992; custody services in 1993; phone banking in 1994 and in 1997 it launched
Achievements
Citi has chalked out an impressive track record. It has set outstanding business milestones and has consistently introduced innovations in both corporate and consumer banking in India. In Corporate Banking, Citi enjoys a dominant share in key products. In cash management it
commands an impressive throughput equal to 40% of India’s gross domestic product; in foreign exchange management it dominates with a 16.3% market share, amongst foreign banks (Source: industry data) while its custodial service has assets under custody of over US$ 100 billion (Rs. 400,000 crore). In the fastgrowing Small and Medium Enterprise (SME) franchise, too, it has a dominant market share in many key verticals. Citi provides the full suite of services under investment banking: Mergers and Acquisitions (M&A), advisory and raising capital – both equity and debt in domestic and international markets. The bank has notched up several milestones and has many innovative transactions to its credit. The Consumer Banking Division has pioneered a number of initiatives: it was the first
a non-banking finance company – Citicorp Finance India Limited (CFIL) – which has now become the second largest truck financier in the country. CFIL and Maruti Udyog Limited are collaborators in a joint venture to set up Citicorp Maruti Finance Limited. With the integration of The Associates with Citi and setting up of CitiFinancial Retail Services Limited – a durables finance company – Citi today is a leading player in the consumer finance segment. In November 2000, Citi launched its investment banking and broking arm in India: Salomon Smith Barney – now Citigroup Global Markets – which has won several laurels and established itself as a full services investment banking advisory firm facilitating mergers and acquisitions capital raising – both through equity and debt across domestic and international markets. Citi Venture Capital (CVC), the venture capital arm of Citi, has become a leading player in the Indian private equity domain over the last decade. It has made significant investments across multiple sectors including auto components, financial services and real estate.
variety of long-term franchise-building programmes, designed to preserve and foster India’s rich cultural heritage. The major initiatives of Citi include the multi-city Gunidas Sangeet Sammelan, live performances by legends of Hindustani classical music and the Banganga Festival of Music, set on the banks of the Banganga tank at Walkeshwar. Citi hosted the first ever Citi Micro Entrepreneur Award in India in 2004 to recognise leadership, entrepreneurial skills and best practices of individuals. The award honours individuals, who starting from below the poverty line used their ingenuity, acumen, hard work and access to micro-credit to create successful business enterprises. Over the last four years, this programme has received significant attention and interest from Citi’s immediate stakeholders and the public.
Brand Values Recent Developments
Citi has a defined Corporate Social Responsibility (CSR) programme. CSR for Citi is not ‘cheque book philanthropy’ but a means to make a difference to society in a real, tangible way. In Citi, CSR is much more than just ensuring good corporate citizenship. It is about giving back something to the community in which it operates. Citi’s CSR initiative is broken up into capacity building of microfinance practitioners offering micro-credit to less privileged women, financial literacy and primary education for underprivileged children – the three pillars for the ultimate objective of sustainable development and economic and social empowerment. As an organisation with core competence in finance, Citi selected micro-credit as a key area of CSR. Citi launched its micro-credit initiative in 1997, aimed at supporting organisations working to empower underprivileged women. Citi has committed a Rs. 15.4 crore (US$ 3.85 million) grant as the core funding for setting-up India’s first ever microfinance school – The Indian School of Microfinance for Women (ISMW), Ahmedabad. ISMW is promoted by Sewa Bank, Friends of Women’s World Banking and Coady International. Citi takes social and environmental issues into consideration when prioritising its business activities. In addition to funding and employee volunteerism, Citigroup enlists participation by its customers in cause-related marketing through its affinity cards – Citibank WWF Card, Citibank CRY Card and Citibank Women’s International Card – where a percentage of the spends on the cards go towards preserving endangered species, helping needy children and underprivileged women respectively. The breadth of Citigroup’s services and the depth of its experience are truly huge. While its corporate businesses leverage the Citi identity, the consumer businesses worldwide leverage the Citibank brand identity. At the very heart of the company’s identity is the name ‘Citi’. It represents everything the pre-eminent global financial services company stands for: clear, intelligent, engaging, human, friendly and innovative. In India, the Citi brand name not only emphasises the uniqueness of the global organisation, it adds strength, makes it different and gets all Citi entities together under a single arc. Across the globe, the overarching brand values of Citi are focused on preserving its reputation as the most respected global financial services company in the world. It does this by always putting clients first, by allowing people the best opportunity to realise their potential, by providing superior and measurable performance and giving back to the communities where it operates.
Product
Citi offers a comprehensive portfolio of corporate and investment banking products and services under the Citi brand name. It has a dominant market share in key products like cash management, foreign exchange, custodial services and has deposits of US$ 1.7 billion (Rs. 6800 crore) in Non-Resident Indian (NRI) accounts.
Citigroup Global Markets, the investmentbanking arm of Citi has expertise across investment banking, equity research and brokerage. It provides advice and assistance to several leading Indian private and government companies. The assistance is provided on strategic and capital raising issues. It has landmark transactions to its credit and recently forayed into equity capital markets. India acts as the outsourcing hub for Citi globally. Citigroup Global Services Limited is the captive processing hub serving 36 countries while CITOS, the software development hub serves the interests of over 30 countries in the Citi network. Knowledge outsourcing services are provided from an exclusive facility in India.
www.citigroup.com www.citi.com.
THINGS YOU DIDN’T KNOW ABOUT
Citi
Cash management throughputs at Citi India equal 40% of India's GDP Amongst foreign banks, Citi has a 16% share of the foreign exchange market Citibank India’s e-business portal is the most visited Indian financial site CFIL, a Citigroup company has financed over 130,000 trucks in India Citigroup Global Services, is one of India’s largest BPO service providers and services Citi operations in 36 countries Citi was the first company in India to introduce stock options for its employees Citi was the first financial institution to export software services from India Citi has provided core funding of Rs. 15.4 crore (US$ 3.85 million) to the Indian School of Micro Finance – the first such school in Asia Citi’s microfinance initiatives through capacity building grants to NGOs and Micro Finance Institutions have positively impacted over 2 million women and their families
Promotion
Citi has touched India in a special way. It has directed its efforts to a
doc_136016741.pdf
Describes about the Marketing Report on Citigroup.
Market
With operations in over 100 countries and more than 200 million customer accounts, Citi is one of the most admired global financial services companies in the world. The Group provides consumers, corporations, governments and institutions with a wide range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage and wealth management. The key brand names under Citi's trademark red arc include Citibank, CitiFinancial, CitiSmithBarney and Banamex. Citi has had an illustrious history in India. In operation for over 106 years and supported by its global network, Citi is, today, recognised as a premier local financial institution. With more than 23,000 employees and capital invested of more than US$ 2.9 billion (Rs. 11,600 crore) Citi is the single largest foreign direct investor in the financial services industry in the country. This outstanding brand has a customer base of over 1500 large corporates and multinationals, over 2500 small and medium enterprises, over 40,000 asset based financing clients and over 7 million retail customers. It offers a comprehensive suite of products and services to both commercial and retail clients across all economic segments and lifecycle stages. Corporate and investment
banking services are offered under the Citi brand name and consumer products and services come under the Citibank and CitiFinancial banners.
bank to introduce credit cards through Diners and consumer finance through auto loans, consumer durables and mortgages. Significant investments in technology have enabled Citi to gain an edge through alternate distribution channels, amongst them, Automated Teller Machines (ATMs), online banking and phone banking. Citi lays great stress on employee empowerment. The Group’s investments in people and technology have enabled it to globalise its talent pool. Over 300 professionals and staff from its offices in India are now in Citi’s prestigious international service cadre. Citi’s achievements in India have been widely recognised. It has won laurels at various Indian and international platforms. Some of the most recent wins include the prestigious Euromoney Award for Excellence in Business; the Asset Triple A Country Award; the Finance Asia Award for the Best Foreign Commercial Bank in India; the Best Foreign Investment Bank; the Business Today award for the Most Productive Bank and the Indian Banks Association’s (IBA) banking technology award for the Best Payment Initiative. The Group also recently won the award for overall Corporate Excellence in the financial sector from The Indo-American Chamber of Commerce.
History
From a small beginning in 1902, the company has scripted a stunning success story in India. Today, this financial conglomerate spans 39 full service retail banking branches, 450 consumer finance branches and nine affiliates. Every unit works with a single-minded objective: to consistently help its customers make intelligent financial choices. Citi furthers its leadership by positioning itself as the preferred provider of the highest quality services in a chosen business area. It has created a work environment that fosters excellence, builds intellectual net worth and results in absolute professionalism. In India, while the initial focus was on trade financing and conventional corporate banking, the company swiftly grasped new opportunities and moved forward. Today, it touches every sphere of financial business. From financing India’s first Jumbo jet to pioneering cash management services and from introducing treasury derivatives to structuring the first ever securitisation deal in India, Citi has played a key role. Over the years, Citi has introduced several innovations – like treasury derivatives, commodity hedging, channel financing, internet banking, ATMs and mobile banking – all of which have become benchmarks for the industry. Since 1985, Citi has undertaken rapid expansion. It has established several new lines of business such as consumer banking and software exports in 1985; credit cards in1990; processing company in 1992; custody services in 1993; phone banking in 1994 and in 1997 it launched
Achievements
Citi has chalked out an impressive track record. It has set outstanding business milestones and has consistently introduced innovations in both corporate and consumer banking in India. In Corporate Banking, Citi enjoys a dominant share in key products. In cash management it
commands an impressive throughput equal to 40% of India’s gross domestic product; in foreign exchange management it dominates with a 16.3% market share, amongst foreign banks (Source: industry data) while its custodial service has assets under custody of over US$ 100 billion (Rs. 400,000 crore). In the fastgrowing Small and Medium Enterprise (SME) franchise, too, it has a dominant market share in many key verticals. Citi provides the full suite of services under investment banking: Mergers and Acquisitions (M&A), advisory and raising capital – both equity and debt in domestic and international markets. The bank has notched up several milestones and has many innovative transactions to its credit. The Consumer Banking Division has pioneered a number of initiatives: it was the first
a non-banking finance company – Citicorp Finance India Limited (CFIL) – which has now become the second largest truck financier in the country. CFIL and Maruti Udyog Limited are collaborators in a joint venture to set up Citicorp Maruti Finance Limited. With the integration of The Associates with Citi and setting up of CitiFinancial Retail Services Limited – a durables finance company – Citi today is a leading player in the consumer finance segment. In November 2000, Citi launched its investment banking and broking arm in India: Salomon Smith Barney – now Citigroup Global Markets – which has won several laurels and established itself as a full services investment banking advisory firm facilitating mergers and acquisitions capital raising – both through equity and debt across domestic and international markets. Citi Venture Capital (CVC), the venture capital arm of Citi, has become a leading player in the Indian private equity domain over the last decade. It has made significant investments across multiple sectors including auto components, financial services and real estate.
variety of long-term franchise-building programmes, designed to preserve and foster India’s rich cultural heritage. The major initiatives of Citi include the multi-city Gunidas Sangeet Sammelan, live performances by legends of Hindustani classical music and the Banganga Festival of Music, set on the banks of the Banganga tank at Walkeshwar. Citi hosted the first ever Citi Micro Entrepreneur Award in India in 2004 to recognise leadership, entrepreneurial skills and best practices of individuals. The award honours individuals, who starting from below the poverty line used their ingenuity, acumen, hard work and access to micro-credit to create successful business enterprises. Over the last four years, this programme has received significant attention and interest from Citi’s immediate stakeholders and the public.
Brand Values Recent Developments
Citi has a defined Corporate Social Responsibility (CSR) programme. CSR for Citi is not ‘cheque book philanthropy’ but a means to make a difference to society in a real, tangible way. In Citi, CSR is much more than just ensuring good corporate citizenship. It is about giving back something to the community in which it operates. Citi’s CSR initiative is broken up into capacity building of microfinance practitioners offering micro-credit to less privileged women, financial literacy and primary education for underprivileged children – the three pillars for the ultimate objective of sustainable development and economic and social empowerment. As an organisation with core competence in finance, Citi selected micro-credit as a key area of CSR. Citi launched its micro-credit initiative in 1997, aimed at supporting organisations working to empower underprivileged women. Citi has committed a Rs. 15.4 crore (US$ 3.85 million) grant as the core funding for setting-up India’s first ever microfinance school – The Indian School of Microfinance for Women (ISMW), Ahmedabad. ISMW is promoted by Sewa Bank, Friends of Women’s World Banking and Coady International. Citi takes social and environmental issues into consideration when prioritising its business activities. In addition to funding and employee volunteerism, Citigroup enlists participation by its customers in cause-related marketing through its affinity cards – Citibank WWF Card, Citibank CRY Card and Citibank Women’s International Card – where a percentage of the spends on the cards go towards preserving endangered species, helping needy children and underprivileged women respectively. The breadth of Citigroup’s services and the depth of its experience are truly huge. While its corporate businesses leverage the Citi identity, the consumer businesses worldwide leverage the Citibank brand identity. At the very heart of the company’s identity is the name ‘Citi’. It represents everything the pre-eminent global financial services company stands for: clear, intelligent, engaging, human, friendly and innovative. In India, the Citi brand name not only emphasises the uniqueness of the global organisation, it adds strength, makes it different and gets all Citi entities together under a single arc. Across the globe, the overarching brand values of Citi are focused on preserving its reputation as the most respected global financial services company in the world. It does this by always putting clients first, by allowing people the best opportunity to realise their potential, by providing superior and measurable performance and giving back to the communities where it operates.
Product
Citi offers a comprehensive portfolio of corporate and investment banking products and services under the Citi brand name. It has a dominant market share in key products like cash management, foreign exchange, custodial services and has deposits of US$ 1.7 billion (Rs. 6800 crore) in Non-Resident Indian (NRI) accounts.
Citigroup Global Markets, the investmentbanking arm of Citi has expertise across investment banking, equity research and brokerage. It provides advice and assistance to several leading Indian private and government companies. The assistance is provided on strategic and capital raising issues. It has landmark transactions to its credit and recently forayed into equity capital markets. India acts as the outsourcing hub for Citi globally. Citigroup Global Services Limited is the captive processing hub serving 36 countries while CITOS, the software development hub serves the interests of over 30 countries in the Citi network. Knowledge outsourcing services are provided from an exclusive facility in India.
www.citigroup.com www.citi.com.
THINGS YOU DIDN’T KNOW ABOUT
Citi
Cash management throughputs at Citi India equal 40% of India's GDP Amongst foreign banks, Citi has a 16% share of the foreign exchange market Citibank India’s e-business portal is the most visited Indian financial site CFIL, a Citigroup company has financed over 130,000 trucks in India Citigroup Global Services, is one of India’s largest BPO service providers and services Citi operations in 36 countries Citi was the first company in India to introduce stock options for its employees Citi was the first financial institution to export software services from India Citi has provided core funding of Rs. 15.4 crore (US$ 3.85 million) to the Indian School of Micro Finance – the first such school in Asia Citi’s microfinance initiatives through capacity building grants to NGOs and Micro Finance Institutions have positively impacted over 2 million women and their families
Promotion
Citi has touched India in a special way. It has directed its efforts to a
doc_136016741.pdf