A grand opening for your business is more than just opening your doors to the public. You want to make as big a splash as possible. From alerting the press to getting the right theme to having a grand opening flower stand and more, your business need to get off to a great start in order to help insure your success.
A grand opening is really a big event that lets potential customers have a peek as to what you have to offer. What follows is a simple checklist that will allow you to plan the biggest and best grand opening while still fitting within your budget.
Plan Well Ahead
Generally speaking, the earlier you plan and make preparations, the bigger your grand opening will be. This means that you will need to contact certain groups of people in order to get the most publicity possible. For your grand opening, here is a partial list of who you want attending;
- Chamber of Commerce representative
- Local Press, including newspaper, radio and TV
- Photographer, to capture all the events
The first two on the list are free advertising for your business. The representative of the Chamber of Commerce will help officiate the opening of your store while the press will cover it for their news broadcast. If you can tie in some type of worthy news event, such as the products or services you offer help out a particular part of the community, all the better. The photos from the photographer not only record the event, but the photos can be used in future promotions as well.
Get the Basics
Every grand opening has a ribbon cutting ceremony, so remember the ribbon and scissors. Also, you will need some type of “Grand Opening” banner as well. Also, balloons, party favors, streamers, a grand opening flower stand and the like to decorate the front of your business helps as well in promoting the big day. You will need a PA system to hold the ribbon cutting ceremony and make announcements as well.
Plan for All Day
The most effective grand openings have events happening all day. You should have the ribbon cutting in the morning when your store normally opens or even earlier if you like and then have music, prize and food giveaways and other events as well to augment the entire celebration.
Prizes
No grand opening is complete without prizes, so be sure to have items on hand that you can give away all day. Remember that this is more than just a grand opening. You are marketing your business to the pubic for the first time. The better impression you make, the more people will be back to your store.
Help Promote Other Businesses
Do you want to give away food for free? Then call up a local pizza or hot dog place and tell them about your grand opening. Quite often, they’ll show up to give away free hot dogs or slices of pizza to promote their business as well. Remember that you will have the press there, so it benefits their business to be seen as well.
Remember that the grand opening of your business is a day to be celebrated by everyone, so be sure to plan properly and have fun on this special day.
A grand opening is really a big event that lets potential customers have a peek as to what you have to offer. What follows is a simple checklist that will allow you to plan the biggest and best grand opening while still fitting within your budget.
Plan Well Ahead
Generally speaking, the earlier you plan and make preparations, the bigger your grand opening will be. This means that you will need to contact certain groups of people in order to get the most publicity possible. For your grand opening, here is a partial list of who you want attending;
- Chamber of Commerce representative
- Local Press, including newspaper, radio and TV
- Photographer, to capture all the events
The first two on the list are free advertising for your business. The representative of the Chamber of Commerce will help officiate the opening of your store while the press will cover it for their news broadcast. If you can tie in some type of worthy news event, such as the products or services you offer help out a particular part of the community, all the better. The photos from the photographer not only record the event, but the photos can be used in future promotions as well.
Get the Basics
Every grand opening has a ribbon cutting ceremony, so remember the ribbon and scissors. Also, you will need some type of “Grand Opening” banner as well. Also, balloons, party favors, streamers, a grand opening flower stand and the like to decorate the front of your business helps as well in promoting the big day. You will need a PA system to hold the ribbon cutting ceremony and make announcements as well.
Plan for All Day
The most effective grand openings have events happening all day. You should have the ribbon cutting in the morning when your store normally opens or even earlier if you like and then have music, prize and food giveaways and other events as well to augment the entire celebration.
Prizes
No grand opening is complete without prizes, so be sure to have items on hand that you can give away all day. Remember that this is more than just a grand opening. You are marketing your business to the pubic for the first time. The better impression you make, the more people will be back to your store.
Help Promote Other Businesses
Do you want to give away food for free? Then call up a local pizza or hot dog place and tell them about your grand opening. Quite often, they’ll show up to give away free hot dogs or slices of pizza to promote their business as well. Remember that you will have the press there, so it benefits their business to be seen as well.
Remember that the grand opening of your business is a day to be celebrated by everyone, so be sure to plan properly and have fun on this special day.