Direct marketing use several channels of products to the target customers. Pioneers of direct marketing in India have successfully tried door-to-door selling.
This versatile mode of distribution can be used with equal effectiveness for high-value gadgets such as water purifiers, specialty items such as health care products, lifestyle products like perfume and cigarettes, as also for items of mass consumption such as detergent, toilet soaps and eatable. The only problem is its high costs.
Mail order delivery has its limitations. It is more suitable for books, magazines, audio and videocassettes, small gifts and specialty item such as fashion garments.
Distribution through firms’ exclusive shops is more suitable for up-market consumer product that requires selective distribution and /or efficient after-sales services.
This versatile mode of distribution can be used with equal effectiveness for high-value gadgets such as water purifiers, specialty items such as health care products, lifestyle products like perfume and cigarettes, as also for items of mass consumption such as detergent, toilet soaps and eatable. The only problem is its high costs.
Mail order delivery has its limitations. It is more suitable for books, magazines, audio and videocassettes, small gifts and specialty item such as fashion garments.
Distribution through firms’ exclusive shops is more suitable for up-market consumer product that requires selective distribution and /or efficient after-sales services.