Changing Face of CSR: Maturing Business and Society

Description
This is a presentation explaining on the historical perspective of the CSR and how it is changing from corporate social responsibility to corporate social responsiveness, it compares the two and also gives the its drawbacks.

From CSR1 to CSR2
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The Maturing of Business-andSociety Thought

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From CSR1 to CSR2
? CSR1

Social Responsibility

= Corporate

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Historical Perspective

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Key Idea

“Business Corporations have an obligation to work for Social Betterment”

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Reasons for Obligations

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Key Issues

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Key Issues (Contd.)

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From CSR1 to CSR2
? CSR2=

Social Responsiveness

Corporate

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Fundamental Idea

“Capacity of a corporation to respond to social pressures”

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CSR1 Vs. CSR2
CSR1 Philosophical Overtones Abstract Principals Speculative Moralistic Tones Reactive Attitude “Knee- Jerk” Approach Top Management Prerogative CSR2 Managerial Approach Practical Aspects Analytical Pragmatic Outlook Pro Active Attitude Procedural Approach Structured Company Response
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Dimensions of CSR2

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Implications

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Shortcomings

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THANK YOU

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doc_716770423.pptx