Description
Two capabilities are equally important: managing specific change journeys with speed and agility, and building the ongoing ability across the organization to become continuously change capable. These capabilities require mastery of a broad set of management, leadership, culture and development components.
Talent & Organization
Change Management
Driving successful change and creating
a more agile organization
2
3
Two capabilities are equally important:
managing specific change journeys with
speed and agility, and building the ongoing
ability across the organization to become
continuously change capable. These
capabilities require mastery of a broad set
of management, leadership, culture and
development components.
However, enterprises struggle to be
successful with change initiatives.
According to a variety of studies, anywhere
from 50 percent to 80 percent of change
programs do not live up to expectations.
Accenture delivers advanced and innovative
change management services that help our
clients prepare for and manage complex
business, organizational and workforce
change in a market that is evolving at
an accelerating pace. We leverage our
distinctive, data-driven assets to increase
the pace and certainty of successful
organizational change.
Change Management services
from Accenture: Managing
transformational journeys
and creating a continuous
capacity for change
To help companies and government
agencies of all sizes manage change
journeys while simultaneously creating
a more change-capable organization,
Accenture provides an integrated, holistic
set of capabilities including:
• Change strategy and planning
• Leadership alignment and development
• Stakeholder engagement and
communications
• Change measurement
• Organization readiness
• Cultural or behavioral change
• Ongoing capability to change
• Training and performance support
Our change management services can drive
a variety of positive strategic outcomes,
including improved adaptability and
strategic agility, increased success rates
for transformation initiatives, improved
stakeholder buy-in and commitment, and
faster speed of transition.
The scope of our change management
offerings covers the entire lifecycle
of a change program, including: Journey
Management, Change Enablement,
and Organization Change Capability
(see Figure 1).
Organizations in both the private and public sectors
face unprecedented challenges in today’s uncertain
and volatile marketplace—fulfilling their strategic
agendas while keeping costs under control. In a
fast-moving marketplace, organizations need to
manage change with precision and more predictable
results, and at a pace that is faster and more effective
than their peers.
4
Journey Management
The discipline of journey management
defines an organization’s vision or future
state; develops a roadmap to get from
the current to the desired future state;
establishes a plan to secure the business
value desired from the change; and
manages/measures progress along the way
to achieve desired strategic outcomes with
pace, certainty and agility.
Journey management drives pace through
the sequencing and prioritization of
initiatives. It creates certainty through
understanding the future state, measuring
progress along the journey and aligning the
organization around a common goal. And
it fosters strategic agility by recognizing
that in a multi-year journey, adjustments
must be made to re-prioritize and
refocus investments to meet new market
opportunities and mitigate risks.
The scope of Accenture’s Journey
Management offering includes defining,
planning, mobilizing and delivering large-
scale business change by connecting all
related components to the organization’s
strategic aspirations. We leverage
a proven, structured and consistent
approach that helps our clients speed
their journey and realize more value
from their business strategy.
Change Enablement
We help our clients to plan, manage,
execute and sustain their organizational
change efforts, including increasing
understanding, adoption and commitment
to change programs across all levels
of the organization through the use of
standard and comprehensive approaches,
frameworks, methodologies and tools. Our
services cover:
• Managing organizational change:
We guide our clients through the
management and execution of strategic
organizational change programs
such as mergers and acquisitions and
globalization initiatives, as well as
new operating models, alliances and
outsourcing arrangements than can drive
cost containment.
• Enabling system and process change:
We help our clients manage and execute
medium- to large-scale change related
to the implementation of new enterprise
systems and/or process changes within
organizations that span business units
and geographies.
• Transitioning to new sourcing models:
We help our clients smooth the transition
of employees to a traditional outsourcing
or shared services environment (both
captive and multi-vendor) while
minimizing disruptions to ongoing
business performance. Accenture also
works with organizations to focus on
the retained workforce in an outsourcing
environment so that their productivity
and effectiveness remain high.
As a business and technology innovator,
Accenture also leverages new technologies
such as social media tools and advanced
analytics to help encourage understanding
and adoption of change throughout the
organization at all levels.
Change Enablement
Managing organizational change
Enabling system and process change
Transitioning to new sourcing models
Journey
Management
Organization
Change
Capability
Strategic Planning
& Visioning
Preparation, Mobilization,
Deployment
Post-Deployment
Figure 1. Accenture Change Management Offerings
5
Using social media technologies to
manage change
Accenture works with leading-edge,
innovative solutions and approaches
to help organizations manage change
effectively. For example, Accenture is
helping clients leverage social media and
collaboration technologies to help drive
successful change by:
• Building a more collaborative culture.
• Establishing more effective two-way
communications.
• Improving employee engagement and
involvement in the change program.
For example, we helped the United States
Transportation Command, or USTRANSCOM,
transform itself from a command-and-
control culture to one that encouraged
staff to interact directly with executives
and supported the kinds of collaboration
that can lead to innovation. Several social
media initiatives were launched in support
of those goals, including an executive blog
and a question-and-answer blog hosted
on the Command’s intranet, as well as a
public presence on Facebook and Twitter.
The executive blog enables executives to
hear from staff directly, without having
messages filtered through intermediate
management levels. These social media
programs—which quickly generated
more than five million impressions—have
flattened the organizational hierarchy and
driven positive culture shifts, as measured
by an annual staff survey. The collaboration
and networking platforms are empowering
employees, customers and partners
to be active participants in the global
conversation of the Command.
Organization Change Capability
We help our clients to become more
agile and “change capable.” This work
involves putting in place the competencies,
leadership, structures and metrics that
enable our clients to create a strong,
internal and ongoing change management
capability. This capability is embedded in all
aspects of how the organization functions,
such that change management becomes
part of the DNA of the organization.
Creating this organization change
capability starts at the top of the enterprise
with leadership development programs
aimed at making senior management
more effective at managing change.
Methodologies, tools and technologies
are also important because they help
manage the portfolio of change programs
and support more consistent delivery of
results. The program is also supported by a
network of experienced practitioners within
the business and support functions to
repeatedly deliver planned outcomes.
One of the innovative assets developed by
Accenture to help our clients develop an
internal change management capability
is the Accenture Change Academy—a
dedicated learning environment that brings
together our deep change management
expertise and broad client experience
across all industries and geographies
to help our clients develop the change
management skills, tools and methods
to become more change-receptive and
change-adaptive organizations.
With the Academy we deliver an engaging,
competency-based curriculum targeted
at the key roles necessary to drive a
successful organizational change initiative:
change sponsor, change manager, change
practitioner and change agent.
6
Cisco Systems: Developing more precision
and predictability in managing change
One company leading the way when
it comes to creating a change-capable
organization is Cisco Systems. To maintain
its market leadership position, Cisco
is in the midst of updating its global
organizational structure. Cisco’s senior
management understands the challenge of
getting its 72,000-plus employees across
all major geographies to think and act in
new ways as the organization restructures
itself and is taking a scientific approach to
helping people collaborate more effectively
and adapt to new ways of working.
To support the entire organization, Cisco is
working with Accenture to build internal,
enterprise-wide change management
capabilities so that the ability to adapt—as
individuals, as teams and as a company—
becomes just a normal part of the
operations of the business, embedded in all
programs and projects.
The work to establish this internal change
capability involved coordinated and
integrated efforts along several different
routes. First, a Change Leadership Center of
Excellence was launched to serve as a hub
for the change programs. The center builds
the organization’s change agility along
several dimensions. One involves educating
employees at all levels—from top executives
down to the newest hires—about how to
operate in a world of continuous change
and about the kinds of responses necessary
to help everyone adapt their behaviors to
support a changing environment.
Cisco has also worked with Accenture to
develop a comprehensive methodology for
leading change, implemented consistently
across the company. At the beginning of
the effort to create an internal change
capability, the team inventoried the
company’s existing methods around the
world for managing change and discovered
more than a dozen approaches being used.
Today, informed and guided by academic
research, external advisers and its own
experience, Cisco has standardized its
approach to business change, helping
leadership and all employees operate with
common assumptions and mindsets. To
spread this consistent methodology across
the company, Cisco supports a number of
change management Centers of Expertise
in different parts of the organization
that provide a wide range of information
and guidance covering communications
programs, sponsorship initiatives,
assessments and training.
7
Accenture collaborates with clients from
every industry on integrated talent, HR
and organizational change services that
help them respond to urgent marketplace
needs, improve workforce productivity,
create a more agile enterprise and deliver
measurable, predictable business outcomes.
The Accenture Talent & Organization
practice is a leader in helping clients
achieve high performance through an
integrated and market-tested suite of
services covering:
• Human capital and organization
effectiveness
• Human resources and talent management
• Learning and collaboration
• Change management
We also offer industry-leading capabilities
in HR and Learning Business Process
Outsourcing (BPO) services, as well as
in HR technology solutions. This holistic
and integrated approach— supported by
research-based methods, scientific analyses
and broad, cross-industry experience—helps
Why Accenture
Innovative, industry-leading services and solutions to drive strategic
advantage from distinctive talent and organization capabilities
all levels of the enterprise work together
to create an innovative, talent-powered
organization focused on the achievement
of business outcomes.
Our work with clients is distinguished in
the marketplace for several reasons:
Relentless focus on outcomes
We continue to demonstrate to our clients
the game-changing results that can be
delivered by demanding more—and getting
more—from their business solutions and
services. This involves moving beyond
reductions in learning or HR budgets and
workforce costs, to helping our clients
produce measurable improvements in
performance through improved sales, faster
product introduction, higher customer
retention rates, better workforce productivity,
and other comparable outcomes.
Capabilities to move from insight to action
We can help clients innovate and identify
new business opportunities, and then
put in place the structures to help the
workforce and organization implement
those ideas. As a leader in the development
and application of analytics-based
solutions, Accenture’s proprietary tools
and approaches can help our clients make
better fact-based decisions and respond
briskly to opportunities.
Deep industry expertise
Our services and solutions are tailored
to the unique environments of particular
industries. We serve more than two
dozen industry segments and our Talent
& Organization professionals are aligned
with specific industries so they have a
deep understanding of a client’s timely
challenges and opportunities, as well as
industry evolution, business issues and
applicable technologies.
Global scale and reach
Accenture serves clients in more than 120
countries. We have extensive relationships
with the world’s leading companies and
governments and work with organizations
of all sizes—including 92 of the Fortune
Global 100 and more than three quarters
of the Fortune Global 500. Our Global
Delivery Network and our Global Talent
and Innovation Network stretch around the
world, offering thousands of professionals
in locations across Asia, Europe, Africa and
the Americas to offer competitively priced
capabilities across both traditional and
emerging solutions. At the same time, our
balance of onshore, offshore and nearshore
delivery helps organizations increase
efficiency while maintaining a local
relevance and presence.
Contact us
For more information about how Accenture
can help your organization manage
complex change programs while also
developing an ongoing and continuous
change capability, please contact:
[email protected]
Or visit us on the web at:
www.accenture.com/talent-organization
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with approximately
257,000 people serving clients in
more than 120 countries. Combining
unparalleled experience, comprehensive
capabilities across all industries and
business functions, and extensive research
on the world’s most successful companies,
Accenture collaborates with clients to help
them become high-performance businesses
and governments. The company generated
net revenues of US$27.9 billion for the
fiscal year ended August 31, 2012. Its home
page is www.accenture.com.
About Talent & Organization
Accenture Talent & Organization helps
clients drive enhanced organizational
performance and more effective execution
of business strategy by improving the
performance, productivity and collaborative
power of their workforce talent.
This group of skilled professionals has
extensive experience across a range of
talent, organization effectiveness, human
resources, talent management, change
management, analytics, learning and
collaboration capabilities, backed by a
comprehensive research program, global
resources with deep knowledge and insights
and unparalleled tools and assets.
Copyright © 2012 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
doc_797054047.pdf
Two capabilities are equally important: managing specific change journeys with speed and agility, and building the ongoing ability across the organization to become continuously change capable. These capabilities require mastery of a broad set of management, leadership, culture and development components.
Talent & Organization
Change Management
Driving successful change and creating
a more agile organization
2
3
Two capabilities are equally important:
managing specific change journeys with
speed and agility, and building the ongoing
ability across the organization to become
continuously change capable. These
capabilities require mastery of a broad set
of management, leadership, culture and
development components.
However, enterprises struggle to be
successful with change initiatives.
According to a variety of studies, anywhere
from 50 percent to 80 percent of change
programs do not live up to expectations.
Accenture delivers advanced and innovative
change management services that help our
clients prepare for and manage complex
business, organizational and workforce
change in a market that is evolving at
an accelerating pace. We leverage our
distinctive, data-driven assets to increase
the pace and certainty of successful
organizational change.
Change Management services
from Accenture: Managing
transformational journeys
and creating a continuous
capacity for change
To help companies and government
agencies of all sizes manage change
journeys while simultaneously creating
a more change-capable organization,
Accenture provides an integrated, holistic
set of capabilities including:
• Change strategy and planning
• Leadership alignment and development
• Stakeholder engagement and
communications
• Change measurement
• Organization readiness
• Cultural or behavioral change
• Ongoing capability to change
• Training and performance support
Our change management services can drive
a variety of positive strategic outcomes,
including improved adaptability and
strategic agility, increased success rates
for transformation initiatives, improved
stakeholder buy-in and commitment, and
faster speed of transition.
The scope of our change management
offerings covers the entire lifecycle
of a change program, including: Journey
Management, Change Enablement,
and Organization Change Capability
(see Figure 1).
Organizations in both the private and public sectors
face unprecedented challenges in today’s uncertain
and volatile marketplace—fulfilling their strategic
agendas while keeping costs under control. In a
fast-moving marketplace, organizations need to
manage change with precision and more predictable
results, and at a pace that is faster and more effective
than their peers.
4
Journey Management
The discipline of journey management
defines an organization’s vision or future
state; develops a roadmap to get from
the current to the desired future state;
establishes a plan to secure the business
value desired from the change; and
manages/measures progress along the way
to achieve desired strategic outcomes with
pace, certainty and agility.
Journey management drives pace through
the sequencing and prioritization of
initiatives. It creates certainty through
understanding the future state, measuring
progress along the journey and aligning the
organization around a common goal. And
it fosters strategic agility by recognizing
that in a multi-year journey, adjustments
must be made to re-prioritize and
refocus investments to meet new market
opportunities and mitigate risks.
The scope of Accenture’s Journey
Management offering includes defining,
planning, mobilizing and delivering large-
scale business change by connecting all
related components to the organization’s
strategic aspirations. We leverage
a proven, structured and consistent
approach that helps our clients speed
their journey and realize more value
from their business strategy.
Change Enablement
We help our clients to plan, manage,
execute and sustain their organizational
change efforts, including increasing
understanding, adoption and commitment
to change programs across all levels
of the organization through the use of
standard and comprehensive approaches,
frameworks, methodologies and tools. Our
services cover:
• Managing organizational change:
We guide our clients through the
management and execution of strategic
organizational change programs
such as mergers and acquisitions and
globalization initiatives, as well as
new operating models, alliances and
outsourcing arrangements than can drive
cost containment.
• Enabling system and process change:
We help our clients manage and execute
medium- to large-scale change related
to the implementation of new enterprise
systems and/or process changes within
organizations that span business units
and geographies.
• Transitioning to new sourcing models:
We help our clients smooth the transition
of employees to a traditional outsourcing
or shared services environment (both
captive and multi-vendor) while
minimizing disruptions to ongoing
business performance. Accenture also
works with organizations to focus on
the retained workforce in an outsourcing
environment so that their productivity
and effectiveness remain high.
As a business and technology innovator,
Accenture also leverages new technologies
such as social media tools and advanced
analytics to help encourage understanding
and adoption of change throughout the
organization at all levels.
Change Enablement
Managing organizational change
Enabling system and process change
Transitioning to new sourcing models
Journey
Management
Organization
Change
Capability
Strategic Planning
& Visioning
Preparation, Mobilization,
Deployment
Post-Deployment
Figure 1. Accenture Change Management Offerings
5
Using social media technologies to
manage change
Accenture works with leading-edge,
innovative solutions and approaches
to help organizations manage change
effectively. For example, Accenture is
helping clients leverage social media and
collaboration technologies to help drive
successful change by:
• Building a more collaborative culture.
• Establishing more effective two-way
communications.
• Improving employee engagement and
involvement in the change program.
For example, we helped the United States
Transportation Command, or USTRANSCOM,
transform itself from a command-and-
control culture to one that encouraged
staff to interact directly with executives
and supported the kinds of collaboration
that can lead to innovation. Several social
media initiatives were launched in support
of those goals, including an executive blog
and a question-and-answer blog hosted
on the Command’s intranet, as well as a
public presence on Facebook and Twitter.
The executive blog enables executives to
hear from staff directly, without having
messages filtered through intermediate
management levels. These social media
programs—which quickly generated
more than five million impressions—have
flattened the organizational hierarchy and
driven positive culture shifts, as measured
by an annual staff survey. The collaboration
and networking platforms are empowering
employees, customers and partners
to be active participants in the global
conversation of the Command.
Organization Change Capability
We help our clients to become more
agile and “change capable.” This work
involves putting in place the competencies,
leadership, structures and metrics that
enable our clients to create a strong,
internal and ongoing change management
capability. This capability is embedded in all
aspects of how the organization functions,
such that change management becomes
part of the DNA of the organization.
Creating this organization change
capability starts at the top of the enterprise
with leadership development programs
aimed at making senior management
more effective at managing change.
Methodologies, tools and technologies
are also important because they help
manage the portfolio of change programs
and support more consistent delivery of
results. The program is also supported by a
network of experienced practitioners within
the business and support functions to
repeatedly deliver planned outcomes.
One of the innovative assets developed by
Accenture to help our clients develop an
internal change management capability
is the Accenture Change Academy—a
dedicated learning environment that brings
together our deep change management
expertise and broad client experience
across all industries and geographies
to help our clients develop the change
management skills, tools and methods
to become more change-receptive and
change-adaptive organizations.
With the Academy we deliver an engaging,
competency-based curriculum targeted
at the key roles necessary to drive a
successful organizational change initiative:
change sponsor, change manager, change
practitioner and change agent.
6
Cisco Systems: Developing more precision
and predictability in managing change
One company leading the way when
it comes to creating a change-capable
organization is Cisco Systems. To maintain
its market leadership position, Cisco
is in the midst of updating its global
organizational structure. Cisco’s senior
management understands the challenge of
getting its 72,000-plus employees across
all major geographies to think and act in
new ways as the organization restructures
itself and is taking a scientific approach to
helping people collaborate more effectively
and adapt to new ways of working.
To support the entire organization, Cisco is
working with Accenture to build internal,
enterprise-wide change management
capabilities so that the ability to adapt—as
individuals, as teams and as a company—
becomes just a normal part of the
operations of the business, embedded in all
programs and projects.
The work to establish this internal change
capability involved coordinated and
integrated efforts along several different
routes. First, a Change Leadership Center of
Excellence was launched to serve as a hub
for the change programs. The center builds
the organization’s change agility along
several dimensions. One involves educating
employees at all levels—from top executives
down to the newest hires—about how to
operate in a world of continuous change
and about the kinds of responses necessary
to help everyone adapt their behaviors to
support a changing environment.
Cisco has also worked with Accenture to
develop a comprehensive methodology for
leading change, implemented consistently
across the company. At the beginning of
the effort to create an internal change
capability, the team inventoried the
company’s existing methods around the
world for managing change and discovered
more than a dozen approaches being used.
Today, informed and guided by academic
research, external advisers and its own
experience, Cisco has standardized its
approach to business change, helping
leadership and all employees operate with
common assumptions and mindsets. To
spread this consistent methodology across
the company, Cisco supports a number of
change management Centers of Expertise
in different parts of the organization
that provide a wide range of information
and guidance covering communications
programs, sponsorship initiatives,
assessments and training.
7
Accenture collaborates with clients from
every industry on integrated talent, HR
and organizational change services that
help them respond to urgent marketplace
needs, improve workforce productivity,
create a more agile enterprise and deliver
measurable, predictable business outcomes.
The Accenture Talent & Organization
practice is a leader in helping clients
achieve high performance through an
integrated and market-tested suite of
services covering:
• Human capital and organization
effectiveness
• Human resources and talent management
• Learning and collaboration
• Change management
We also offer industry-leading capabilities
in HR and Learning Business Process
Outsourcing (BPO) services, as well as
in HR technology solutions. This holistic
and integrated approach— supported by
research-based methods, scientific analyses
and broad, cross-industry experience—helps
Why Accenture
Innovative, industry-leading services and solutions to drive strategic
advantage from distinctive talent and organization capabilities
all levels of the enterprise work together
to create an innovative, talent-powered
organization focused on the achievement
of business outcomes.
Our work with clients is distinguished in
the marketplace for several reasons:
Relentless focus on outcomes
We continue to demonstrate to our clients
the game-changing results that can be
delivered by demanding more—and getting
more—from their business solutions and
services. This involves moving beyond
reductions in learning or HR budgets and
workforce costs, to helping our clients
produce measurable improvements in
performance through improved sales, faster
product introduction, higher customer
retention rates, better workforce productivity,
and other comparable outcomes.
Capabilities to move from insight to action
We can help clients innovate and identify
new business opportunities, and then
put in place the structures to help the
workforce and organization implement
those ideas. As a leader in the development
and application of analytics-based
solutions, Accenture’s proprietary tools
and approaches can help our clients make
better fact-based decisions and respond
briskly to opportunities.
Deep industry expertise
Our services and solutions are tailored
to the unique environments of particular
industries. We serve more than two
dozen industry segments and our Talent
& Organization professionals are aligned
with specific industries so they have a
deep understanding of a client’s timely
challenges and opportunities, as well as
industry evolution, business issues and
applicable technologies.
Global scale and reach
Accenture serves clients in more than 120
countries. We have extensive relationships
with the world’s leading companies and
governments and work with organizations
of all sizes—including 92 of the Fortune
Global 100 and more than three quarters
of the Fortune Global 500. Our Global
Delivery Network and our Global Talent
and Innovation Network stretch around the
world, offering thousands of professionals
in locations across Asia, Europe, Africa and
the Americas to offer competitively priced
capabilities across both traditional and
emerging solutions. At the same time, our
balance of onshore, offshore and nearshore
delivery helps organizations increase
efficiency while maintaining a local
relevance and presence.
Contact us
For more information about how Accenture
can help your organization manage
complex change programs while also
developing an ongoing and continuous
change capability, please contact:
[email protected]
Or visit us on the web at:
www.accenture.com/talent-organization
About Accenture
Accenture is a global management
consulting, technology services and
outsourcing company, with approximately
257,000 people serving clients in
more than 120 countries. Combining
unparalleled experience, comprehensive
capabilities across all industries and
business functions, and extensive research
on the world’s most successful companies,
Accenture collaborates with clients to help
them become high-performance businesses
and governments. The company generated
net revenues of US$27.9 billion for the
fiscal year ended August 31, 2012. Its home
page is www.accenture.com.
About Talent & Organization
Accenture Talent & Organization helps
clients drive enhanced organizational
performance and more effective execution
of business strategy by improving the
performance, productivity and collaborative
power of their workforce talent.
This group of skilled professionals has
extensive experience across a range of
talent, organization effectiveness, human
resources, talent management, change
management, analytics, learning and
collaboration capabilities, backed by a
comprehensive research program, global
resources with deep knowledge and insights
and unparalleled tools and assets.
Copyright © 2012 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
doc_797054047.pdf