Challenges In Services Marketing

Description
Challenges in services marketing. The presentation discusses in brief the challenges faced by service marketeers.

Challenges In Services Click to edit Master subtitle style Marketing
Partha Sinha

1/18/13

Challenges
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Defining, measuring and improving quality
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Levels of service expectation differ in situations.

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Ensuring the delivery of consistent quality
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Not possible due to the nature. Example: Service delivery of a consultant.
1/18/13

Challenges
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Accommodating fluctuating demand
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Operating expense planning.

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Setting prices of services
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Segmentation in services is a sophisticated issue

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Finding a balance between standardization versus customization 1/18/13

Case: Overcoming challe nge
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Targeting right customer base. CM Photographic
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A specialized event photographers. Focused on Marriage events to increase the bottom-line. CHALLENGE: Lack of Market Mapping/Identification.
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Case: Overcoming challe nge
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CM Photographic
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Advertised on facebook.

Source: Facebook

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Case: Overcoming challe nge
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CM Photographic Results: (12 months timeline)
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CM Photographic generated nearly $40,000 in revenue from Facebook advertisement. $600 advertising investment on Facebook. Directed traffic from Facebook,
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66 1/18/13

60% became qualified leads

Conclusion
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Challenges in services sector are difficult to tackle due to the intangibility of expectation. Careful Market mapping and research is required to understand the customer and competition. Challenges can be overcome by investment in:
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Research and Development.
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Service Sector’s Share in GDP
Share (2010-11)

Thank You

1/18/13



doc_482984363.pptx
 

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