CONTENTS[/b]
[/b]
Sr.no.[/b]
Particulars[/b]
Pg.no[/b]
1.
Executive summary
2.
Objectives
1
3.
Methodology
2
4.
History of marketing
3
5.
Meaning of marketing
4
6.
Importance of marketing
5
7.
Celebrity marketing
10
8.
Celebrity & brand
13
9.
Does equity of brand matter?
19
10.
Is celebrity advertising effective
22
11.
When celebrities sells
25
12.
The tangible magic of celebrity marketing
32
13.
What is needed for celebrity endorsement
33
14.
Rise to the top with celebrities
35
15.
The trouble with celebrity selling
40
16.
Five clause of let down
41
17.
Cutting through celebrity clutter
44
18.
Future of celebrity selling
47
19.
About Sun feast co.
51
20.
About Cadbury co.
55
21.
About Sachin Tendulkar
59
22.
About Amitabh Bachchan
60
23.
Findings
61
24.
Conclusion
64
25.
Biography
65
§ [/b]OBJECTIVES OF THE STUDY ARE[/b] §[/b]
[/b]
Ø To study in detail the effectiveness of celebrity Marketing
Ø To gain practical knowledge of celebrity Marketing
Ø To know the working of celebrity marketing.
Ø To know how important celebrity Marketing is to the organization
Ø To know how Cadbury Company has Amithabh Bacchan as its Icon in Celebrity marketing in its marketing strategy.
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
METHEDOLOGY[/b]
[/b]
During the making of this project, I adopted the following methodology:[/b]
[/b]
Browsed the net and downloaded various articles for making the project.
Information about celebrity marketing, Cadbury dairy milk and celebrity as Amitabh Bacchan & Sachin Tendulkar in the sunfeast were taken from Internet and magazine
A survey of about 50 customers with the help of questioner was done to find the effectiveness of celebrity marketing by taking the product as Cadbury dairy milk and celebrity as Amitabh Bacchan.
? HISTORY OF MARKETING[/b] ?
The practice of marketing is almost as old as humanity itself. Whenever a person has an item or is capable of performing a service, and he, she seeks another person who might want that item, or service, that person is involved in marketing. A market was originally simply a gathering place where people with a supply of Items or capacity to perform a service could meet with those who might desire the items or services, perhaps at a pre arranged time.
Sellers and sought to understand each other’s needs, capacities, and psychology, all with goal of getting the exchange of items or services to take place. Open markets throughout the world, with buyers and sellers freely mingling, are today’s example of this basic activity.
?MEANING OF MARKETING[/b] [/b]?
[/b]
Sr.no.[/b]
Particulars[/b]
Pg.no[/b]
1.
Executive summary
2.
Objectives
1
3.
Methodology
2
4.
History of marketing
3
5.
Meaning of marketing
4
6.
Importance of marketing
5
7.
Celebrity marketing
10
8.
Celebrity & brand
13
9.
Does equity of brand matter?
19
10.
Is celebrity advertising effective
22
11.
When celebrities sells
25
12.
The tangible magic of celebrity marketing
32
13.
What is needed for celebrity endorsement
33
14.
Rise to the top with celebrities
35
15.
The trouble with celebrity selling
40
16.
Five clause of let down
41
17.
Cutting through celebrity clutter
44
18.
Future of celebrity selling
47
19.
About Sun feast co.
51
20.
About Cadbury co.
55
21.
About Sachin Tendulkar
59
22.
About Amitabh Bachchan
60
23.
Findings
61
24.
Conclusion
64
25.
Biography
65
§ [/b]OBJECTIVES OF THE STUDY ARE[/b] §[/b]
[/b]
Ø To study in detail the effectiveness of celebrity Marketing
Ø To gain practical knowledge of celebrity Marketing
Ø To know the working of celebrity marketing.
Ø To know how important celebrity Marketing is to the organization
Ø To know how Cadbury Company has Amithabh Bacchan as its Icon in Celebrity marketing in its marketing strategy.
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
[/b]
METHEDOLOGY[/b]
[/b]
During the making of this project, I adopted the following methodology:[/b]
[/b]
? HISTORY OF MARKETING[/b] ?
The practice of marketing is almost as old as humanity itself. Whenever a person has an item or is capable of performing a service, and he, she seeks another person who might want that item, or service, that person is involved in marketing. A market was originally simply a gathering place where people with a supply of Items or capacity to perform a service could meet with those who might desire the items or services, perhaps at a pre arranged time.
Sellers and sought to understand each other’s needs, capacities, and psychology, all with goal of getting the exchange of items or services to take place. Open markets throughout the world, with buyers and sellers freely mingling, are today’s example of this basic activity.
?MEANING OF MARKETING[/b] [/b]?