celebrity endorsement in india

thanks it was really usefulllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll
 
celebrity endorsement has a very strong impact on consumer purchasing behavior especially in a country like India where celebrities are larger than life,
 
hi .. im looking for a report of celebrity endorsements from a consumer point of view in India.
any help will be much appreciated. i have a deadline of mid september
 
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