Celebrity Controversy Risk

[sunandaC]

Celebrity Controversy Risk

The perfect example here is of Salman Khan and the controversy in which he crushed a man to death with his Pajero when he was driving under the influence of alcohol.

Also, any act on the part of the endorser that gives him a negative image among the audience and goes on to affect the brands endorsed.

The brand, in most instances, takes a bashing

 

[jitendra05]

Celebrity Controversy Risk

The perfect example here is of Salman Khan and the controversy in which he crushed a man to death with his Pajero when he was driving under the influence of alcohol.

Also, any act on the part of the endorser that gives him a negative image among the audience and goes on to affect the brands endorsed.

The brand, in most instances, takes a bashing

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