Celebrity as a Brand Ambassador = Higher Brand Recall?

[wafadeshmukh]

A lot of people out there think that having a celebrity as a Brand Ambassador helps in higher Brand Recall & revenue.

In my opinion, the Brand, it's quality & it's creative strategies are more important than the Brand Ambassador who endorses the Brand.

Yes, to a certain extent the Brand's recall may be higher in cases of some brands which has a celebrity Brand Ambassador, however that may not be the case for every brand.

Brands which didn't have a celebrity Brand Ambassador - e.g. - NIRMA,OREO, TATA TEA have done well in the past.

What is your opinion? Do you think the Brand does well only if it is endorsed by a celebrity?

 

[jitendra05]

A lot of people out there think that having a celebrity as a Brand Ambassador helps in higher Brand Recall & revenue.

In my opinion, the Brand, it's quality & it's creative strategies are more important than the Brand Ambassador who endorses the Brand.

Yes, to a certain extent the Brand's recall may be higher in cases of some brands which has a celebrity Brand Ambassador, however that may not be the case for every brand.

Brands which didn't have a celebrity Brand Ambassador - e.g. - NIRMA,OREO, TATA TEA have done well in the past.

What is your opinion? Do you think the Brand does well only if it is endorsed by a celebrity?

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