Description
Estrategias de nike
E- MARKETING
Case study: Nike
Teacher: Rober Aphang Lam
Menbers:
?
?
?
?
?
?
Katherine Olivares
Lourdes Castillo
José Carlos Muñante
William Sánchez
Mario Galarza Valencia
Carlos Tello Alcazar
Sección: S – 003
1.
What was the key insight that helped Nike develop a holistic marketing strategy?
This strategy is about to thinking about the business as a whole. The key insight is that even
suffering from decreasing customers and a decrease in their revenue, they didn’t cut of their
advertising expenses. Also they use the possibilities of digital media to getting closer to
always more connected consumers. In order to stop the further decreasing of customers, and
revenue Nike needed a new marketing strategy. Instead of just promoting the product, Nike
decided to change the way how customers see their brand. Nike changed the brand into a life
style. Nike develop a social runner community, allow mass customization products and start
to design products digitally.
2. What role do you think offline marketing and branding channels played in
furthering the digital strategy?
In the case of offline marketing when they start to design products digitally, the find the
opportunity to offer better products and a greater variety. In the other hand, for branding they
use storytelling to creates authenticity and a sense of community, also they try to understand
and engage with the subculture of each sports.
3. What should Nike take into consideration when rolling out new elements and
campaigns as part of their marketing strategy?
Nike have to continuing using technology to become ever closer to each of its customers.
Connecting today is a dialogue. So is important to investigate new digital technologies and
practices to identify potential applications in product and customer engagement.
doc_582665463.docx
Estrategias de nike
E- MARKETING
Case study: Nike
Teacher: Rober Aphang Lam
Menbers:
?
?
?
?
?
?
Katherine Olivares
Lourdes Castillo
José Carlos Muñante
William Sánchez
Mario Galarza Valencia
Carlos Tello Alcazar
Sección: S – 003
1.
What was the key insight that helped Nike develop a holistic marketing strategy?
This strategy is about to thinking about the business as a whole. The key insight is that even
suffering from decreasing customers and a decrease in their revenue, they didn’t cut of their
advertising expenses. Also they use the possibilities of digital media to getting closer to
always more connected consumers. In order to stop the further decreasing of customers, and
revenue Nike needed a new marketing strategy. Instead of just promoting the product, Nike
decided to change the way how customers see their brand. Nike changed the brand into a life
style. Nike develop a social runner community, allow mass customization products and start
to design products digitally.
2. What role do you think offline marketing and branding channels played in
furthering the digital strategy?
In the case of offline marketing when they start to design products digitally, the find the
opportunity to offer better products and a greater variety. In the other hand, for branding they
use storytelling to creates authenticity and a sense of community, also they try to understand
and engage with the subculture of each sports.
3. What should Nike take into consideration when rolling out new elements and
campaigns as part of their marketing strategy?
Nike have to continuing using technology to become ever closer to each of its customers.
Connecting today is a dialogue. So is important to investigate new digital technologies and
practices to identify potential applications in product and customer engagement.
doc_582665463.docx