Description
Social entrepreneurship is the process of pursuing innovative solutions to social problems. More specifically, social entrepreneurs adopt a mission to create and sustain social value. They relentlessly pursue opportunities to serve this mission, while continuously adapting and learning. Social entrepreneurs act boldly, not constrained by resources currently in hand. They hold themselves accountable for achieving the social mission and use resources wisely.
Case Study on Social Entrepreneurship in Indian Scenario
INTRODUCTION Social entrepreneurship could be defined as a function of a social entrepreneur who is often an intrapreneur."A social entrepreneur is one who organizes, create and manage a venture to achieve a social change and create a social capital in the form of work culture, harmonious work environment that improves productivity and team building". This intangible asset promotes the organization's efficiency and brand building and hence profitability. SIGNIFICANCE Social entrepreneurship may not have a direct link on economic development policies but however its positive impact can bring visible economic changes and policy outlook as it could be seen from the example of Mohamed Yunus, the concept creator of self help group and a new line of lending -the micro finance that created the Grameen Bank CHARACTERISTICS
• • • • • •
An exclusively formulated mission to create and sustain social value. Autonomy and empowerment is provided in function related to production of goods and services; Exploration of hidden and untapped resources to serve the mission of organization and Pursuit of new opportunities Quest for sustainable models, based on exhaustive feasibility study; Continued innovation, adaptation and learning; Equal opportunities for every individual.
APPLICATIONS IN INDUSTRY Social Entrepreneurship can find its application in the areas of • Employment Development • Innovation of new goods and services • Social capital and 58
• Equity promotion 1. Employment Development Social Entrepreneurs treat entrepreneurs and business alike. Social entrepreneurship creates employment like adoption of Mohamed Yunus Grameen Bank concept to Self Help Group and Micro finance in Banking service sector and Cooperative movement like Anand Milk Union Limited (AMUL), use of Self Help Group (SHG) resources by Multi National Companies (MNCs) like Hindustan Unilever Limited (HUL) in their supply chain network in remote areas. This provides employment to downtrodden and improves the quality of life which is a function of a Corporate Social Responsibility (CSR). 2. Innovation of New Goods and services: Social enterprises apply innovations of goods and services that promote social economic development like the coding system of "dubbavals" supply chain systems of Mumbai who not only form and frame system but educates and standardize the system. 3. Social Capital Social capital is otherwise called as the durable network of relationship of mutual acquaintance and recognition and long term relationship. It promotes ethics in work culture that will nurture team work and cooperation, sustainable human capital for economic and industrial development.
Adopted from "The Virtuous cycle of social capital (Leadbeater,1997, p.68) 4. Equity Promotion Social entrepreneurship considers resources at equal poise and promotes equitable society for sustainable development and profit maximization on ethical grounds. To quote an example: The reservation policies of women participation in parliament to minimize gender discrimination.
59
The micro model for implementation of social entrepreneurship in Indian Industries could be conceived as given below
Social Entrepreneurship Inculcation Model in Indian Industries
Coun seling
Sustai nable
Growth
Social Entrepre neurship
Produc tivity
Attitude
Change
CONCLUSION Thus we can conclude that social enterprises are an informal hidden positive enterprise that fosters equitable society, promotes sustainable development of human power and a social mission of a profit through ethics. It needs to be promoted to a more organised format that can build stronger corporate citizens and harmonious Industrial India REFERENCES 1) Preeta M Banerjee, and Vanita Shastri ,"Social Responsibility and Environment Sustainability in Business", Sage Publications Pvt. Limited ,2010 ISBN: 9788132104643 2) Randel S. Carlock and John L. Ward "Small Business and Entrepreneurship", Macmillan Palgrave Macmillan, April 2001 ISBN: 978-0-333-94731-9, ISBN10: 0-333-94731-2, Websites References 3)http://en.wikipedia.org/wiki/Social_entrepreneurship 4)http://www.sagepub.com/books/Book235554 5) www.amazon.coms Social Entrepreneurship
60
doc_460726032.docx
Social entrepreneurship is the process of pursuing innovative solutions to social problems. More specifically, social entrepreneurs adopt a mission to create and sustain social value. They relentlessly pursue opportunities to serve this mission, while continuously adapting and learning. Social entrepreneurs act boldly, not constrained by resources currently in hand. They hold themselves accountable for achieving the social mission and use resources wisely.
Case Study on Social Entrepreneurship in Indian Scenario
INTRODUCTION Social entrepreneurship could be defined as a function of a social entrepreneur who is often an intrapreneur."A social entrepreneur is one who organizes, create and manage a venture to achieve a social change and create a social capital in the form of work culture, harmonious work environment that improves productivity and team building". This intangible asset promotes the organization's efficiency and brand building and hence profitability. SIGNIFICANCE Social entrepreneurship may not have a direct link on economic development policies but however its positive impact can bring visible economic changes and policy outlook as it could be seen from the example of Mohamed Yunus, the concept creator of self help group and a new line of lending -the micro finance that created the Grameen Bank CHARACTERISTICS
• • • • • •
An exclusively formulated mission to create and sustain social value. Autonomy and empowerment is provided in function related to production of goods and services; Exploration of hidden and untapped resources to serve the mission of organization and Pursuit of new opportunities Quest for sustainable models, based on exhaustive feasibility study; Continued innovation, adaptation and learning; Equal opportunities for every individual.
APPLICATIONS IN INDUSTRY Social Entrepreneurship can find its application in the areas of • Employment Development • Innovation of new goods and services • Social capital and 58
• Equity promotion 1. Employment Development Social Entrepreneurs treat entrepreneurs and business alike. Social entrepreneurship creates employment like adoption of Mohamed Yunus Grameen Bank concept to Self Help Group and Micro finance in Banking service sector and Cooperative movement like Anand Milk Union Limited (AMUL), use of Self Help Group (SHG) resources by Multi National Companies (MNCs) like Hindustan Unilever Limited (HUL) in their supply chain network in remote areas. This provides employment to downtrodden and improves the quality of life which is a function of a Corporate Social Responsibility (CSR). 2. Innovation of New Goods and services: Social enterprises apply innovations of goods and services that promote social economic development like the coding system of "dubbavals" supply chain systems of Mumbai who not only form and frame system but educates and standardize the system. 3. Social Capital Social capital is otherwise called as the durable network of relationship of mutual acquaintance and recognition and long term relationship. It promotes ethics in work culture that will nurture team work and cooperation, sustainable human capital for economic and industrial development.
Adopted from "The Virtuous cycle of social capital (Leadbeater,1997, p.68) 4. Equity Promotion Social entrepreneurship considers resources at equal poise and promotes equitable society for sustainable development and profit maximization on ethical grounds. To quote an example: The reservation policies of women participation in parliament to minimize gender discrimination.
59
The micro model for implementation of social entrepreneurship in Indian Industries could be conceived as given below
Social Entrepreneurship Inculcation Model in Indian Industries
Coun seling
Sustai nable
Growth
Social Entrepre neurship
Produc tivity
Attitude
Change
CONCLUSION Thus we can conclude that social enterprises are an informal hidden positive enterprise that fosters equitable society, promotes sustainable development of human power and a social mission of a profit through ethics. It needs to be promoted to a more organised format that can build stronger corporate citizens and harmonious Industrial India REFERENCES 1) Preeta M Banerjee, and Vanita Shastri ,"Social Responsibility and Environment Sustainability in Business", Sage Publications Pvt. Limited ,2010 ISBN: 9788132104643 2) Randel S. Carlock and John L. Ward "Small Business and Entrepreneurship", Macmillan Palgrave Macmillan, April 2001 ISBN: 978-0-333-94731-9, ISBN10: 0-333-94731-2, Websites References 3)http://en.wikipedia.org/wiki/Social_entrepreneurship 4)http://www.sagepub.com/books/Book235554 5) www.amazon.coms Social Entrepreneurship
60
doc_460726032.docx