Description
Revenue management methods and systems have been used by hospitality and tourism companies for the past 30 years, and they are often recognized as crucial for hotel operations’ processes and best practices.
Journal of Travel & Tourism Marketing
Special Issue (2014)
Call for Papers
Special Issue on
Revenue management in tourism and hospitality industry
Co- Guest Editors:
Patrick Legohérel (University of Angers, France)
Zvi Schwartz (Virginia Tech, USA)
Cindy Heo (Hong Kong Polytechnic University, Hong Kong, SAR)
Xuan Lorna Wang (Middlesex University London, UK)
Manuscripts are invited for a special issue of the Journal of Travel & Tourism Marketing (JTTM) “Revenue management
in tourism and hospitality industry”. This special issue of JTTM seeks out interdisciplinary studies that provide insights
for both academics and industry practitioners into the theory, application, implication and impact of revenue management
in the hospitality and tourism industry. It aims to create a knowledge sharing platform to disseminate research findings
and to advance the understanding of revenue management from a marketing perspective.
Special issue objectives:
The purpose of this special issue is to publish findings and exchange knowledge on recent developments and emerging
trends in revenue management.
Revenue management methods and systems have been used by hospitality and tourism companies for the past 30 years,
and they are often recognized as crucial for hotel operations’ processes and best practices. While these practices are well
established, adopted by nearly all of the major hotel-chains and by a growing number of independents, many issues and
challenges are yet to be addressed.
A first JTTM Special Issue on revenue management was published in 2004. The objective of this sequel, ten years later,
is twofold:
- offer a retrospective on 30 years of development of revenue management concepts and methods. Papers in this category
might focus on topics such as the development of revenue management in a specific sector, the evolution of revenue
management models and methods, as well as epistemological positions.
- highlight the emergence of new trends. For example, papers in this category might explore topics such as the adoption
of revenue management practices by new sectors, the increasing sphere of revenue management impact in existing
sectors (e.g., the move towards Global/Total revenue management), the relations with costs, distribution channels,
consumer behaviour, technology and other factors, etc.
The topics could include (but are not limited to):
Sectors (Cindy Heo)
• New trends in “old sectors” (hospitality, transportation, visiting attraction sector…),
• Emerging trends in “new sectors” (restaurants, wine list, tour operators, culture, ferry boat and cruise industry,
golf course, spa, destinations, social commerce…).
Consumer and revenue management practices (Patrick Legohérel)
• Consumer behaviour, pricing and revenue management [including: price perception, fairness, price signal -
BAR (Best Available Rate)/BRG (Best Rate Guaranted)…]
• Interdependence of revenue management, CRM and marketing
• Customer satisfaction and revenue management practices (and consequences – denied access, refusals…)
• Total customer value
• Customers’ life cycle, segmentation and pricing strategies
• Marketing segmentation and rate fence management
• Marketing strategies and revenue management goals
Sales and distribution (Xuan Lorna Wang)
• Revenue management, online travel agent and distribution channel management
• Effective distribution in emerging market
• Revenue management and sales
• Early bird theory versus last minute booking trend
• Up-selling and rate structure
• Dynamic packaging and pricing
• Revenue management in a B2B context
• Role of social media in revenue management
Revenue management concepts and methods (Zvi Schwartz)
• Global/total revenue management across all revenue streams (including F&B revenue management, spa,
meeting rooms…)
• Data tracking and marketing database
• Optimal control and capacity planning
• Demand management and dynamic pricing
• Performance evaluation of revenue management
• KPI: from traditional KPIs (i.e. RevPar…) to advanced KPIs and methods (i.e. GOPPAR…)
• Rate parity, rate integrity, inventory disparity
• Revenue management levers: group management, contract management, length of stay, OD
(origin/destination)…
• Demand forecasting
• Revenue management and cost
• Technology systems: PMS (property management system), CRS (central reservation system), data (rate) tracker,
channel manager, RMS (revenue management system)
Other issues, including:
• Role of revenue manager and revenue management education and training
• Revenue management and the structure of the organization
• Interaction between sales and revenue management
• Effect of cultural difference on the various aspects of revenue management
• Revenue management in small- and medium-size firms
• Legal aspects of yield management
Manuscript requirements
All submissions must adhere to the format requirements and style guidelines of JTTM. Instructions for authors and other
relevant journal information are available via the journal homepage:
http://www.tandfonline.com/action/authorSubmission?journalCode=wttm20&page=instructions
Review process
All submissions will be blind reviewed by at least two reviewers.
Key dates:
The special issue is expected to be published in 2014
The deadline for submissions is October 31
st
2013
Please send manuscript to Patrick Legohérel ([email protected]) and Gemma Davies
([email protected])
doc_835905702.pdf
Revenue management methods and systems have been used by hospitality and tourism companies for the past 30 years, and they are often recognized as crucial for hotel operations’ processes and best practices.
Journal of Travel & Tourism Marketing
Special Issue (2014)
Call for Papers
Special Issue on
Revenue management in tourism and hospitality industry
Co- Guest Editors:
Patrick Legohérel (University of Angers, France)
Zvi Schwartz (Virginia Tech, USA)
Cindy Heo (Hong Kong Polytechnic University, Hong Kong, SAR)
Xuan Lorna Wang (Middlesex University London, UK)
Manuscripts are invited for a special issue of the Journal of Travel & Tourism Marketing (JTTM) “Revenue management
in tourism and hospitality industry”. This special issue of JTTM seeks out interdisciplinary studies that provide insights
for both academics and industry practitioners into the theory, application, implication and impact of revenue management
in the hospitality and tourism industry. It aims to create a knowledge sharing platform to disseminate research findings
and to advance the understanding of revenue management from a marketing perspective.
Special issue objectives:
The purpose of this special issue is to publish findings and exchange knowledge on recent developments and emerging
trends in revenue management.
Revenue management methods and systems have been used by hospitality and tourism companies for the past 30 years,
and they are often recognized as crucial for hotel operations’ processes and best practices. While these practices are well
established, adopted by nearly all of the major hotel-chains and by a growing number of independents, many issues and
challenges are yet to be addressed.
A first JTTM Special Issue on revenue management was published in 2004. The objective of this sequel, ten years later,
is twofold:
- offer a retrospective on 30 years of development of revenue management concepts and methods. Papers in this category
might focus on topics such as the development of revenue management in a specific sector, the evolution of revenue
management models and methods, as well as epistemological positions.
- highlight the emergence of new trends. For example, papers in this category might explore topics such as the adoption
of revenue management practices by new sectors, the increasing sphere of revenue management impact in existing
sectors (e.g., the move towards Global/Total revenue management), the relations with costs, distribution channels,
consumer behaviour, technology and other factors, etc.
The topics could include (but are not limited to):
Sectors (Cindy Heo)
• New trends in “old sectors” (hospitality, transportation, visiting attraction sector…),
• Emerging trends in “new sectors” (restaurants, wine list, tour operators, culture, ferry boat and cruise industry,
golf course, spa, destinations, social commerce…).
Consumer and revenue management practices (Patrick Legohérel)
• Consumer behaviour, pricing and revenue management [including: price perception, fairness, price signal -
BAR (Best Available Rate)/BRG (Best Rate Guaranted)…]
• Interdependence of revenue management, CRM and marketing
• Customer satisfaction and revenue management practices (and consequences – denied access, refusals…)
• Total customer value
• Customers’ life cycle, segmentation and pricing strategies
• Marketing segmentation and rate fence management
• Marketing strategies and revenue management goals
Sales and distribution (Xuan Lorna Wang)
• Revenue management, online travel agent and distribution channel management
• Effective distribution in emerging market
• Revenue management and sales
• Early bird theory versus last minute booking trend
• Up-selling and rate structure
• Dynamic packaging and pricing
• Revenue management in a B2B context
• Role of social media in revenue management
Revenue management concepts and methods (Zvi Schwartz)
• Global/total revenue management across all revenue streams (including F&B revenue management, spa,
meeting rooms…)
• Data tracking and marketing database
• Optimal control and capacity planning
• Demand management and dynamic pricing
• Performance evaluation of revenue management
• KPI: from traditional KPIs (i.e. RevPar…) to advanced KPIs and methods (i.e. GOPPAR…)
• Rate parity, rate integrity, inventory disparity
• Revenue management levers: group management, contract management, length of stay, OD
(origin/destination)…
• Demand forecasting
• Revenue management and cost
• Technology systems: PMS (property management system), CRS (central reservation system), data (rate) tracker,
channel manager, RMS (revenue management system)
Other issues, including:
• Role of revenue manager and revenue management education and training
• Revenue management and the structure of the organization
• Interaction between sales and revenue management
• Effect of cultural difference on the various aspects of revenue management
• Revenue management in small- and medium-size firms
• Legal aspects of yield management
Manuscript requirements
All submissions must adhere to the format requirements and style guidelines of JTTM. Instructions for authors and other
relevant journal information are available via the journal homepage:
http://www.tandfonline.com/action/authorSubmission?journalCode=wttm20&page=instructions
Review process
All submissions will be blind reviewed by at least two reviewers.
Key dates:
The special issue is expected to be published in 2014
The deadline for submissions is October 31
st
2013
Please send manuscript to Patrick Legohérel ([email protected]) and Gemma Davies
([email protected])
doc_835905702.pdf