Paramjeet_1988
Paramjeet Gupta
Mercedes Benz which has been at the numero uno position from the past many years in the luxury car market has slipped to the number 2 position this year. The close gap existing between them is supposed to be maintained in this month. It would be interesting to analyse the factors that helped german car maker BMW to come to number one position. The stance adopted by the BMW chief is that they are investing more on the customer management and not focusing on number one position. What are the other reasons that have caused this slip in the ranking.