Cadbury’s Overview
Half a century of constant innovation, constant value addition, constant success. Cadbury India Ltd. (CIL), a part of the Cadbury Schweppes group, is India's leading confectionery manufacturer with a 70% volume share of the chocolate market.
And is synonymous with chocolate in the minds of countless Indians - young and old. The company is also a key player in the malted food drink and sugar confectionery markets in the country. Today, the governing objective for Cadbury India is to deliver Superior Shareholder Value and to see the brand in every pocket, in every home.
History of Cadbury
The Cadbury story is a fascinating story of a family business that grew into one of the biggest, most loved chocolate brands in the world. A story that you will remember as the story of the real taste of life as the business grew, it was moved to a larger factory in Bridge Street in 1847. John Cadbury then took his brother Benjamin into a partnership.
And the business came to be 'Cadbury Brothers, Birmingham". In 1853, the Cadbury Brothers received a royal warrant as chocolate manufacturers to Queen Victoria a royal appointment that the company holds to this day.
22-year-old John Cadbury opened a one-man grocery business in Birmingham, selling tea, coffee, hops, mustard and cocoa.
To this list he soon added drinking chocolate which he prepared using a mortar and pestle. Young Cadbury had a considerable flair for advertisement, which inspired him to install a pate glass window in his store - the first in Birmingham.
This along with a Chinaman in native costume presiding over the counter created quite a stir and drew a lot of attention.
The growing sales and popularity of Cadbury's 'superior quality cocoa and chocolates resulted in the business shifting to a larger warehouse in Crooked Street in 1831.
Dissatisfied with the quality of products produced by all manufacturers, including their own, the brothers Cadbury took a momentous step which was to change the way the chocolate business was done in England.
Following a visit to Van Houten in Holland, they introduced a process for pressing the cocoa butter from the beans to produce cocoa essence, which was really the forerunner of the cocoa we know today. This essence was advertised as - 'Absolutely Pure, Therefore Best'. From the mid 1860's, Cadbury introduced many new kinds of eating chocolate.
Not only the more refined forms of plain chocolate but chocolate cremes - fruit flavoured centres covered with chocolate. These exotic chocolates were sold in decorated boxes, which Richard Cadbury with his distinct artistic talent designed. In fact, many of his original designs still exist.
Elaborate chocolate boxes were extremely popular with the late Victorians, with designs extending from superb velvet covered caskets with beveled mirrors, to pretty boxes showing kittens, flowers, landscapes or beautiful girls.
As the company prospered, the brothers implemented new ideas in their work practices like, office picnics to the country, a sports field, kitchen and well heated dressing rooms for the workers. While these practices are common in organisations today, they were unheard of in the 19th century. Among the many innovations in the factory was the appointment of Frederic Kinchelman, a master confectioner from the continent, who was engaged to impart the secrets of his craft to Bournville.
Cadbury was soon making nougats, pistache, pate b'abricot, avelines and other delights. All of the quality that 'Fredric the Frenchman', as he was known, was renowned for. Over the next few years, Cadbury opened up chocolate markets in Australia, New Zealand, South Africa, India, the West Indies, South America, the United States and Canada.
Every successful company has its famous brands and Dairy Milk, today one of the most popular moulded chocolates in the world, is one of the biggest Cadbury success stories.
Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionery business one of the most efficient in the world. The merger in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the lead in both the confectionery and soft drinks markets in the UK and becoming a major force in international markets.
Cadbury Schweppes today manufactures products in 60 countries and trades in over a staggering 120.
Half a century of constant innovation, constant value addition, constant success. Cadbury India Ltd. (CIL), a part of the Cadbury Schweppes group, is India's leading confectionery manufacturer with a 70% volume share of the chocolate market.
And is synonymous with chocolate in the minds of countless Indians - young and old. The company is also a key player in the malted food drink and sugar confectionery markets in the country. Today, the governing objective for Cadbury India is to deliver Superior Shareholder Value and to see the brand in every pocket, in every home.
History of Cadbury
The Cadbury story is a fascinating story of a family business that grew into one of the biggest, most loved chocolate brands in the world. A story that you will remember as the story of the real taste of life as the business grew, it was moved to a larger factory in Bridge Street in 1847. John Cadbury then took his brother Benjamin into a partnership.
And the business came to be 'Cadbury Brothers, Birmingham". In 1853, the Cadbury Brothers received a royal warrant as chocolate manufacturers to Queen Victoria a royal appointment that the company holds to this day.
22-year-old John Cadbury opened a one-man grocery business in Birmingham, selling tea, coffee, hops, mustard and cocoa.
To this list he soon added drinking chocolate which he prepared using a mortar and pestle. Young Cadbury had a considerable flair for advertisement, which inspired him to install a pate glass window in his store - the first in Birmingham.
This along with a Chinaman in native costume presiding over the counter created quite a stir and drew a lot of attention.
The growing sales and popularity of Cadbury's 'superior quality cocoa and chocolates resulted in the business shifting to a larger warehouse in Crooked Street in 1831.
Dissatisfied with the quality of products produced by all manufacturers, including their own, the brothers Cadbury took a momentous step which was to change the way the chocolate business was done in England.
Following a visit to Van Houten in Holland, they introduced a process for pressing the cocoa butter from the beans to produce cocoa essence, which was really the forerunner of the cocoa we know today. This essence was advertised as - 'Absolutely Pure, Therefore Best'. From the mid 1860's, Cadbury introduced many new kinds of eating chocolate.
Not only the more refined forms of plain chocolate but chocolate cremes - fruit flavoured centres covered with chocolate. These exotic chocolates were sold in decorated boxes, which Richard Cadbury with his distinct artistic talent designed. In fact, many of his original designs still exist.
Elaborate chocolate boxes were extremely popular with the late Victorians, with designs extending from superb velvet covered caskets with beveled mirrors, to pretty boxes showing kittens, flowers, landscapes or beautiful girls.
As the company prospered, the brothers implemented new ideas in their work practices like, office picnics to the country, a sports field, kitchen and well heated dressing rooms for the workers. While these practices are common in organisations today, they were unheard of in the 19th century. Among the many innovations in the factory was the appointment of Frederic Kinchelman, a master confectioner from the continent, who was engaged to impart the secrets of his craft to Bournville.
Cadbury was soon making nougats, pistache, pate b'abricot, avelines and other delights. All of the quality that 'Fredric the Frenchman', as he was known, was renowned for. Over the next few years, Cadbury opened up chocolate markets in Australia, New Zealand, South Africa, India, the West Indies, South America, the United States and Canada.
Every successful company has its famous brands and Dairy Milk, today one of the most popular moulded chocolates in the world, is one of the biggest Cadbury success stories.
Cadbury has grown from strength to strength with new technologies being introduced to make the Cadbury confectionery business one of the most efficient in the world. The merger in 1969 with Schweppes and the subsequent development of the business have led to Cadbury Schweppes taking the lead in both the confectionery and soft drinks markets in the UK and becoming a major force in international markets.
Cadbury Schweppes today manufactures products in 60 countries and trades in over a staggering 120.