Cadbury’s in India
Fifty years ago, the real taste of chocolate as we know it today, landed on Indian shores. An event that carried forward the entrepreneurship and vision born as far back as 1824, when John Cadbury set up shop in Birmingham (UK) to sell among other things - his own cocoa invention.
From these modest beginnings emerged Cadbury Schweppes - that is today the leading manufacturer of confectionery and beverages in the United Kingdom. A company that has its presence in over 200 countries worldwide and has made the name 'Cadbury' synonymous with cocoa products in countries across the planet.
This is the brand that came to India in 1947 - to a nation that was in its infancy, a market that was ready for the world and a people that were open to new ideas, new products.
Within a year of being set up as a trading concern, Cadbury Fry India was incorporated as a Private Limited company, set up for processing imported chocolates and Bournvita. The same year saw the launch of Cadbury's Milk Chocolate - a brand that till today defines the taste of chocolate for millions of Indians.
Through 50 years of investment in capital and marketing, the scale and scope of their operations has expanded to cover a range of brands in the chocolate, sugar confectionery and malted food drinks segments.
They have a majority share in the Indian chocolate market and a significant presence in sugar confectionery and food drinks.
Today Cadbury India Ltd., a subsidiary of Cadbury Schweppes employs over 2000 people across the country. And operates in one of the fastest growing chocolate markets for the Cadbury Schweppes group across the globe.
Cadbury’s went in for intelligent diversification as any other successful company.
Cadbury’s adopted concentric diversification adding new but related products to its existing product line. The company has leading brands in all segments i.e. 5 Star (count lines), Dairy milk (bars), Gems (panned chocolates), Eclairs (toffees), Perk (wafer chocolate), Bournvita (malted food drinks).
List of products: 5 Star, Bournvita, Cocoa Powder, Crackle, Dairy Milk, Éclairs, Fruit And Nut, Gems, Googly, Nut Butterscotch, Perk, Picnic, Tiffins, Truffle, Nutties.
Fifty years ago, the real taste of chocolate as we know it today, landed on Indian shores. An event that carried forward the entrepreneurship and vision born as far back as 1824, when John Cadbury set up shop in Birmingham (UK) to sell among other things - his own cocoa invention.
From these modest beginnings emerged Cadbury Schweppes - that is today the leading manufacturer of confectionery and beverages in the United Kingdom. A company that has its presence in over 200 countries worldwide and has made the name 'Cadbury' synonymous with cocoa products in countries across the planet.
This is the brand that came to India in 1947 - to a nation that was in its infancy, a market that was ready for the world and a people that were open to new ideas, new products.
Within a year of being set up as a trading concern, Cadbury Fry India was incorporated as a Private Limited company, set up for processing imported chocolates and Bournvita. The same year saw the launch of Cadbury's Milk Chocolate - a brand that till today defines the taste of chocolate for millions of Indians.
Through 50 years of investment in capital and marketing, the scale and scope of their operations has expanded to cover a range of brands in the chocolate, sugar confectionery and malted food drinks segments.
They have a majority share in the Indian chocolate market and a significant presence in sugar confectionery and food drinks.
Today Cadbury India Ltd., a subsidiary of Cadbury Schweppes employs over 2000 people across the country. And operates in one of the fastest growing chocolate markets for the Cadbury Schweppes group across the globe.
Cadbury’s went in for intelligent diversification as any other successful company.
Cadbury’s adopted concentric diversification adding new but related products to its existing product line. The company has leading brands in all segments i.e. 5 Star (count lines), Dairy milk (bars), Gems (panned chocolates), Eclairs (toffees), Perk (wafer chocolate), Bournvita (malted food drinks).
List of products: 5 Star, Bournvita, Cocoa Powder, Crackle, Dairy Milk, Éclairs, Fruit And Nut, Gems, Googly, Nut Butterscotch, Perk, Picnic, Tiffins, Truffle, Nutties.