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Introduction[/i][/b]
Throughout history chocolate has been associated with romance and sharing.
Today the richness and smoothness of Cadbury chocolate is what makes it one of the world's favorite treats.
Discover everything here that you want to know about Cadbury and chocolate, from historical facts to delicious recipes.
You’ll also find facts about our exciting new products such as Cadbury Snaps and Cadbury Dairy Milk Wafer.
Think delicious chocolate, think Cadbury.
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History of the company[/i][/b]
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Cadbury has been synonymous with chocolate since 1824, when John Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.
Learn about the fascinating history of chocolate:
How cacao is the Mayan word for 'God food'; when and how chocolate was first introduced to Europe; how 'xocolatl' - a bitter frothy drink, beloved by Montezuma - made the transition into food centuries later; and how its reputation for heightening pleasure made it the stuff of myth and legend.
Discover the history of Cadbury, from its social pioneering to the perfection of the recipe for Cadbury Dairy Milk; first launched in 1905, and still a market leader today. Find out all there is to know about making chocolate, and amaze yourself with the brand stories and brand timeline that show how many Cadbury brands have been favorites since the early 1900s
When chocolate finally reached England in the 1650s, the high import duties on cocoa beans meant it was a drink only for the wealthy. Chocolate cost the equivalent of 50-75 pence a pound (approximately 400g), when pound sterling was worth considerably more than it is today. Gradually chocolate became more freely available. In 1657, London's first Chocolate House was opened by a Frenchman, who produced the first advertisement for the chocolate drink to be seen in London:
The history of Cadbury as manufacturers of chocolate products in Birmingham dates back to the early part of the 19th century, when John Cadbury opened a shop in the centre of the city, trading as a coffee and tea dealer. Soon a new sideline was introduced - cocoa and drinking chocolate, which he prepared himself using a mortar and pestle. His lifelong involvement with the Temperance Society led him to provide tea, coffee and cocoa as an alternative to alcohol, believed to be one of the causes of so much misery and deprivation amongst working people in Britain at that time.
Fashionable chocolate houses were soon opened where the people could meet friends and enjoy various rich chocolate drinks, many of which were rather bitter to taste, while discussing the serious political, social and business affairs of the day or gossiping
The Cadbury family were closely involved in the evolution of drinking chocolate. From his grocery shop in Birmingham, where he sold mainly tea and coffee, John Cadbury started preparing cocoa and drinking chocolate, using cocoa beans imported from South and Central America and the West Indies. He experimented with a mortar and pestle to produce a range of cocoa and drinking chocolates with added sugar.
By 1831 the cocoa and drinking chocolate side of the business had expanded, so he rented a small factory in Crooked Lane not far from his shop and became a 'manufacturer of drinking chocolate and cocoa'. This was the real foundation of the Cadbury manufacturing business as it is today. The earliest preserved price list of 1842 shows that John Cadbury sold sixteen lines of drinking chocolate and cocoa in cake and powder forms. Customers would scrape a little off the block and mix it with hot milk or water. A solid chocolate for eating was introduced by John Cadbury in 1849, which by today's standards wouldn't be considered very palatable.
In 1866 George Cadbury (John 's son) brought to England a press developed in Holland by Van Houten. The press changed the face of cocoa and chocolate production, as it was designed to remove some of the cocoa butter, enabling a less rich and more palatable drink to be produced. There was no longer any need to add the various types of flour and Cadbury's new cocoa essence was advertised as 'Absolutely pure...therefore Best'.
Established by Richard and George Cadbury, two Victorian businessmen with great industrial and social vision, Bourneville Village is a story of industrial organization and community planning covering well over a century. It embraces the building of a factory in a pleasant 'green' environment (in stark contrast to the oppressive conditions of the Victorian industrial scene), the enhancement of employees' working conditions and overall quality of life and the creation of a village community with a balanced residential mix (both employees and non-employees).
George Cadbury was a housing reformer interested in improving the living conditions of working people in addition to advancing working practices. Having built some houses for key workers when the Bourneville factory was built, in 1895 he bought 120 acres near the works and began to build houses in line with the ideals of the embryonic Garden City movement.
Motivation for building the Bournville Village was two-fold. George Cadbury wanted to provide affordable housing in pleasant surroundings for wage earners. But as the Bournville factory grew, local land increased in value and was ready to fall into the hands of developers. The last thing the brothers wanted was that their 'factory in a garden' would be hemmed in by monotonous streets.
Dame Elizabeth Cadbury was involved in the planning of Bourneville with her husband, George. Her memoirs tell us how these plans became reality:
"When I first came to Birmingham and we were living at Wood Brooke, morning after morning I would walk across the fields and farmland between our home and the Works planning how a village could be developed, where the roads should run and the type of cottages and buildings.
Gradually this dream became reality, houses arose and many of the first tenants being men in Mr Cadbury's Adult School Class - which met every Sunday morning at 8.00am in Bristol Street - who had previously lived in the centre of the city and had never had a garden. Also workers in the factory became tenants.
They too enjoyed their homes in the healthy surroundings, cultivating their gardens, rewarded in many instances by splendid crops of apples from the belt of apple trees which each tenant found at the bottom of his garden."
The consequent availability of cocoa butter led to the development of the smooth creamy chocolate we know today.
History of Chocolate[/i][/b]
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The origins of chocolate can be traced back to the ancient Maya and Aztec civilisations in Central America, who first enjoyed 'chocolate'; a much-prized spicy drink made from roasted cocoa beans. Chocolate was exclusively for drinking until the early Victorian era, when a technique for making solid 'eating' chocolate was devised. Throughout its history, whether as a cocoa, a drinking chocolate beverage or confectionery treat, chocolate has been a much sought after food.
The story of cocoa begins with cocoa trees, which, for thousands of years, grew wild in the tropical rain forests of the Amazon basin and other tropical areas in Central and South America. Hundreds of years before cocoa was brought to Europe, the Maya Indians and the Aztecs recognised the value of cocoa beans both as an ingredient for their special drink and as currency.
Manufacturing process[/i][/b]
Making Chocolate[/b]
Cadbury makes a variety of chocolates for different purposes but the two main types are Cadbury Dairy Milk, milk chocolate and Cadbury Bournville plain chocolate.
The taste and texture of Cadbury chocolate are based on long traditions of expertise in recipe and processing unique to Cadbury. Techniques are improving all the time and new technology enables the whole process to be finely tuned to match evolving tastes and preferences.
Production starts at the Chirk cocoa factory, where the highest quality cocoa beans are processed to produce cocoa mass containing 55% cocoa butter plus extracted cocoa butter, the basis for all chocolate products.
When plain chocolate is made the 'mass' goes straight to the Bourneville factory in Birmingham while the 'mass' for milk chocolate production is taken to the Cadbury milk factory at Marl brook, Herefordshire, in the heart of English dairy country.
At the milk processing factory fresh liquid full cream milk is cooked with sugar and condensed to a thick liquid. Cocoa mass is added, making a rich creamy chocolate liquid, which is then evaporated to make milk chocolate crumb. As these ingredients are cooked together the very special rich creamy taste of Cadbury chocolate is produced. 95,000 tonnes of crumb a year are produced at Marl brook to be made into chocolate at the Cadbury chocolate factories at Bourneville, Birmingham and Somerdale, Bristol.
On arrival at the chocolate factory the crumb is pulverized by heavy rollers and mixed with additional cocoa butter and special chocolate flavorings. The amount of cocoa butter added depends on the consistency of the chocolate required: thick chocolate is needed for molded bars, while a thinner consistency is used for assortments and covered bars.
In the UK up to 5% vegetable fat is added to compensate for variations in cocoa butter, allowing the melting properties of the chocolate to be controlled to a precise standard, and preserving the full taste and texture of the chocolate. Cadbury use carefully selected vegetable oils similar in nature to cocoa butter: African Shea, Indian Sal and Malaysian Palm oils are all part of the recipe.
Both milk and plain chocolate, which has had sugar and cocoa butter added to the mass before pulverizing, undergo the same final special production stages, producing the famous smoothness, gloss and snap of Cadbury chocolate.
The Cocoa Tree[/i][/b]
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To flourish they need to be shaded from direct sun and wind, particularly in the early stages of growth. Two methods are used to establish cocoa trees:
Young trees are interspersed with new permanent or temporary shade trees such as coconut, plantains and bananas, following the clear felling of the forest. In Asia, where large plantations have been developed, cocoa trees and coconut trees are planted together and both crops are harvested commercially.
Alternatively forests are thinned out and the cocoa trees are planted between established trees.
Cocoa trees begin to bear fruit when they are 3-4 years old. Unusually, pink and white flowers and then pods grow straight out of the trunk and main branches. Like most tropical plants, flowers are present throughout the year but appear in abundance before the rain starts. Only a small proportion of all the flowers develop into fruit over a period of about five months.
Each tree will yield 20-30 pods per year and in West Africa the peak time for harvesting is between September and December.
The pods are hard and melon shaped, between 15-20cm long: each weighing about 450g each. When the pods are ripe they change from green to yellow, red or orange. Each pod contains 20-40 seeds, which when dried are the cocoa beans of commerce.
It takes the whole year's crop from one tree to make 450gms of chocolate.
Final Production Stages [/i][/b]
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The most important component of chocolate, as far as texture is concerned, is the fat, and the special processes known as conking and tempering are very carefully controlled to produce chocolate with the fat in a specific physical structure.
The fat must coat individual particles of cocoa, milk and sugar, combining them together to form the solid chocolate.
Conching involves mixing and beating the semi-liquid mixture to develop the flavor, removing unwanted volatile flavors and reducing the viscosity and particle size.
Tempering is the final crucial stage. It is a complex process, which in simple terms involves mixing and cooling the liquid chocolate under carefully controlled conditions to ensure that the fat in the chocolate crystallizes in its most stable form. Highly sophisticated machinery has been developed for this process and the control of it is one of the skills of the chocolatier.
Without the right tempering, the chocolate would be very soft and gritty, as large crystals would form and the lovely gloss and snap of top quality chocolate would soon disappear.
Tempered chocolate is used in a number of ways to produce Cadbury's famous brands.
Famous Brands
Cadbury's chocolate production is a highly sophisticated, computer controlled process, with much of the new specialist machinery being produced to Cadbury's own design and specification.
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Products[/i][/b]
NEW Cadbury Dairy Milk Wafer[/i][/b]
Look out for the Cadbury Dairy Milk sponsored Coronation Street adverts and posters in support of the new product. Cadbury believes that Cadbury Dairy Milk and Wafer are made for each other in the same way that Strawberries & Cream, Tom & Jerry and Ant & Dec are perfect pairings.
Heroes[/i][/b]
History[/i][/b]: [/b]Cadbury Heroes was launched in September 1999
Positioning [/i][/b]:[/b]Tiny little bits of fun for everyone to share. [/i][/b]A mix of Cadbury bars packed in a tub format that is ideal for informal everyday sharing. Consumers love to rummage and scrum mage in the tub to find their favorites. Includes Cadbury Dairy Milk, Cadbury Dairy Milk with Caramel, Cadbury Dairy Milk Whole Nut, Twirl, Time Out, Dream, Fudge, Crunchie, Picnic, Nuts About Caramel.
Advertising[/b] : Cadbury Heroes was launched in September 1999 with the “People Magnet” campaign that features famous heroes being attracted to the tub. In 2002 a new campaign was introduced which showed adults in everyday situations sharing Heroes and having a “Tiny little bit of fun.”
The brand also features as part of Cadbury’s sponsorship of Coronation Street, where people play jokes on each other, whilst they share the tub of Heroes.
Cadbury Dairy Milk[/i][/b]
History [/i][/b]:
When Cadbury Dairy Milk chocolate was first introduced in the early 1900s it made an immediate impact quickly becoming the market leader. The success story has continued. It is still the top selling chocolate brand in the country and the Cadbury Mega Brand's broad family of products today has an international retail value approaching US$1billion.
As an international brand Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different.The famous slogan "glass and a half of full cream milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising.
The first two additions to the Cadbury Megabrand family were Fruit & Nut in 1928 followed by WholeNut in 1933. The family has since been extended and there are now 10 varieties of Cadbury Dairy Milk bars in the range. You can see more details by clicking on the links at the left handside of this page.
Did you know? [/i][/b]:
In addition to Cadbury Dairy Milk, Fruit & Nut and WholeNut are two of the best loved varieties of the Cadbury Megabrand. Australia, for example, offers 23 varieties including Snack, Caramello and Breakaway.
You can enjoy Dairy Milk in many different ways including as miniatures, snack size multiple packs, treat size in bags, pocket packs, standard bars, 125g, 200g or 400g bars (for sharing, of course!), or as giant 1kg or 1.25kg bars.
Cadbury Dairy Milk is enjoyed in over 30 countries[/b].
Roses[/i][/b]
Positioning [/i][/b]:
Original and very successful advertising has established Roses as the ideal way to say thank you.
The distinctive blue cartons are the ideal size to be appropriate as a 'thank you' token gift, and the big blue tins are the best selection for the family at Christmas.
Advertising [/i][/b]:
The advertising idea of “say thank you with Cadbury Roses” was first introduced in 1979 and has been associated with the brand ever since. The most recent campaign introduced at Easter 2002, is based on the well-known fairytale goldilocks and the three bears. Goldilocks thanks the bears by leaving a box of Roses in their bed. Cadbury Roses also features as part of the Cadbury Coronation Street sponsorship, where a budgie gives a box of Roses to the Granddad and whistles the well known thank you very much music.
Did you know? [/i][/b]:
If you stretched each Roses chocolate sold in a year end to end, the line would stretch round the British coastline over three times. Cadbury Roses outsell Frozen Turkeys by 50% during the Christmas period.
Over 1,300,000,000 Roses chocolates are sold every year in the UK – enough for 25 per person[/b]
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Flake[/i][/b]
History [/i][/b]:
The Flake bar was originally launched in 1920; this was followed in 1930 by the Flake 99 ice cream accompaniment, and in 2001 by Snowflake (a crumbly white chocolate Flake centre covered in milk chocolate). A variety of different sizes of multipacks, Flake cakes and Ice cream cornets are now also widely available.
Positioning [/i][/b]:A true chocolate indulgence, its crumbly texture means that it forces you to stop what you are doing and devote your full attention to eating it.
Advertising [/i][/b]:Cadbury Flake has a very strong advertising history dating back to 1976 when the strapline 'The crumbliest, flakiest chocolate' was introduced. The advertising always features a woman who is choosing to enjoy her Flake moment in a unique, and dramatically indulgent way.
Did you know? [/i][/b]:Over 100 million Flake 99s are sold every year.[/b]
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Crunchie[/i][/b]
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History [/i][/b]:
The Crunchie bar was originally launched in 1929.
The product is now available in a range of sizes of multipacks, including treatsize and snacksize bars.
Positioning [/i][/b]:
The fun, feel good chocolate bar.
Advertising [/i][/b]:
The positioning of the brand has been brought to life by the 'Friday Feeling' idea, which has been used in advertising since the mid 1980s.
Did you know? [/i][/b]:
The Crunchie bar was originally launched by Fry's
- a separate business which later merged with Cadbury.
Double Decker[/i][/b]
Double Decker[/b]-
A twin layered product with interesting combinations of crispy cereals and nougatine, wrapped in delicious Cadbury chocolate
History [/i][/b]:
Double Decker has satisfied bigger hunger breaks since 1976. The Double Decker name was inspired by the British obsession with double decker buses in the 1970's
Positioning [/i][/b]:
The zany hunger-buster!
Advertising [/i][/b]:
Double Decker has been consistently advertised.
The last campaign featured comedian Charlie Chuck with the appropriate endline...."Are you missing something up top?"
Did you know? [/i][/b]:
Double Decker is flavored with a small amount of coffee.[/b]
