Description
This is a presentation about the strategy report of cadbury.
Cadbury's
Vision of the Company
? The Core Purpose of Cadbury Plc. is “Working
together to create brands people love”.
? Health and safety (EHS) management is an
integral part of goal achievement.
Values
Performance We are passionate about winning. We compete in a tough but fair way. We are ambitious, hardworking and make the most of our abilities. We are prepared to take risks and act with speed. Quality We put quality and safety at the heart of all of our activities - our products, our people, our partnerships and our performance. Respect We genuinely care for our business and our colleagues. We listen, understand and respond. We are open, friendly and welcoming. We embrace new ideas and diverse customs and cultures. Integrity We always strive to do the right thing. Honesty, openness and being straightforward characterise the way we do business. We have clear principles and do what we say we will do. Responsibility We take accountability for our social, economic and environmental impact. In this way we aim to make our business, our partners and our communities better for the future.
Five elements of Cadbury HRET Policy
?
Core labour rights and dignity at work ? preclude the use of forced labour ? respect the rights of employees to join legally recognized labour unions ? ensure children are employed only under circumstances which protect them from physical risk and do not disrupt their education ? not tolerate any form of harassment in the workplace Health and safety in the workplace ? create a healthy and safe work environment for each employee Fair remuneration ? ensure that working hours and remuneration are reasonable and comparable to those offered by similar companies Diversity and respect for differences ? manage diversity to promote and capitalize on cultural and individual differences to create competitive advantage through new perspectives and local market sensitivity Opportunity for development ? recognize the value that employees create and reward them with opportunities for personal and career development ? Provide employees with equal opportunities regardless of their gender, age, marital status, sexual orientation, disability, race, religion or national origin.
?
?
?
?
Awards
? Asian M
? Cadbury India ranked 7th Great Place to Work
in India & No. 1 FMCG Company ? Great Place to Work 2007 ? Cadbury- Ranked among India's most respected companies
External environment
Mints and lozenges 7%
CONFECTIONERY INDUSTRY MARKET SHARE
Bubble gum 3% Lollipops 2% Chewing gums 6% Eclairs & toffees 18% Hard-boiled candies 18% Chocolates 46%
? ? ? ? ? ?
Total value of Global Confectionery = US $ 141 billion It represents 9 % of the total packaged food market. Global Confectionery is growing at a rate of 5 % per annum Global leader with 10.1% market share (becoming no 2 globally and remaining number one outside the US when Mars' acquisition of Wrigley completes); Number 1 or 2 market share positions in over 20 of the world's top 50 markets; Superior exposure to fast growing markets and categories – emerging markets and gum each account for over 30% of Cadbury's revenues
Market share & Competition
Competitors •Nestle •Wrigley's •Mars, Incorporated Cadbury has committed to deliver 4-6% sales growth on an annual basis, to delivering mid-teens margins by 2011 (2006: 9.8%), to grow dividends strongly and improve returns on invested capital. Cadbury has a number one position in candy and a number two position in gum. It has number one and number two confectionery market positions in 20 of the world’s 50 largest confectionery markets by retail sales value. These markets accounted for around three quarters of Cadbury’s revenue in 2007.
Internal Environment
2008 Full Year Confectionary Revenue by Category ?The company's 2008-11 Vision Into Action confectionery strategy aims to capture the significant under-exploited potential in the business – in revenue growth, margins and returns. ?It is based around a concept of "Fewer, Faster, Bigger, Better" focusing the company's resources and efforts on fewer, bigger and more value creating initiatives.
Candy 21%
Chocolate 46%
Gum 33%
SWOT Analysis
Strengths
-Strong brand names like Cadbury Dairy Milk, Five star and Éclairs. -Rich product mix. -Support from the parent Cadbury Schweppes.
Weakness
-Lack of launch of new brands in Chocolates segment.
Opportunities
-The Indian market and more specifically the urban areas where the penetration of Chocolates is low can be developed as a future market through affordability and availability. -Using information and technology to bring efficiency in logistics and distribution.
Threats
- Stiff competition in Confectionery segment. -The company has large exposure to foreign currency exchange rate risk, mainly on account of imported cocoa beans and cocoa butter in US Dollar and Pound Sterling.
doc_633711061.pptx
This is a presentation about the strategy report of cadbury.
Cadbury's
Vision of the Company
? The Core Purpose of Cadbury Plc. is “Working
together to create brands people love”.
? Health and safety (EHS) management is an
integral part of goal achievement.
Values
Performance We are passionate about winning. We compete in a tough but fair way. We are ambitious, hardworking and make the most of our abilities. We are prepared to take risks and act with speed. Quality We put quality and safety at the heart of all of our activities - our products, our people, our partnerships and our performance. Respect We genuinely care for our business and our colleagues. We listen, understand and respond. We are open, friendly and welcoming. We embrace new ideas and diverse customs and cultures. Integrity We always strive to do the right thing. Honesty, openness and being straightforward characterise the way we do business. We have clear principles and do what we say we will do. Responsibility We take accountability for our social, economic and environmental impact. In this way we aim to make our business, our partners and our communities better for the future.
Five elements of Cadbury HRET Policy
?
Core labour rights and dignity at work ? preclude the use of forced labour ? respect the rights of employees to join legally recognized labour unions ? ensure children are employed only under circumstances which protect them from physical risk and do not disrupt their education ? not tolerate any form of harassment in the workplace Health and safety in the workplace ? create a healthy and safe work environment for each employee Fair remuneration ? ensure that working hours and remuneration are reasonable and comparable to those offered by similar companies Diversity and respect for differences ? manage diversity to promote and capitalize on cultural and individual differences to create competitive advantage through new perspectives and local market sensitivity Opportunity for development ? recognize the value that employees create and reward them with opportunities for personal and career development ? Provide employees with equal opportunities regardless of their gender, age, marital status, sexual orientation, disability, race, religion or national origin.
?
?
?
?
Awards
? Asian M
? Cadbury India ranked 7th Great Place to Work
in India & No. 1 FMCG Company ? Great Place to Work 2007 ? Cadbury- Ranked among India's most respected companies
External environment
Mints and lozenges 7%
CONFECTIONERY INDUSTRY MARKET SHARE
Bubble gum 3% Lollipops 2% Chewing gums 6% Eclairs & toffees 18% Hard-boiled candies 18% Chocolates 46%
? ? ? ? ? ?
Total value of Global Confectionery = US $ 141 billion It represents 9 % of the total packaged food market. Global Confectionery is growing at a rate of 5 % per annum Global leader with 10.1% market share (becoming no 2 globally and remaining number one outside the US when Mars' acquisition of Wrigley completes); Number 1 or 2 market share positions in over 20 of the world's top 50 markets; Superior exposure to fast growing markets and categories – emerging markets and gum each account for over 30% of Cadbury's revenues
Market share & Competition
Competitors •Nestle •Wrigley's •Mars, Incorporated Cadbury has committed to deliver 4-6% sales growth on an annual basis, to delivering mid-teens margins by 2011 (2006: 9.8%), to grow dividends strongly and improve returns on invested capital. Cadbury has a number one position in candy and a number two position in gum. It has number one and number two confectionery market positions in 20 of the world’s 50 largest confectionery markets by retail sales value. These markets accounted for around three quarters of Cadbury’s revenue in 2007.
Internal Environment
2008 Full Year Confectionary Revenue by Category ?The company's 2008-11 Vision Into Action confectionery strategy aims to capture the significant under-exploited potential in the business – in revenue growth, margins and returns. ?It is based around a concept of "Fewer, Faster, Bigger, Better" focusing the company's resources and efforts on fewer, bigger and more value creating initiatives.
Candy 21%
Chocolate 46%
Gum 33%
SWOT Analysis
Strengths
-Strong brand names like Cadbury Dairy Milk, Five star and Éclairs. -Rich product mix. -Support from the parent Cadbury Schweppes.
Weakness
-Lack of launch of new brands in Chocolates segment.
Opportunities
-The Indian market and more specifically the urban areas where the penetration of Chocolates is low can be developed as a future market through affordability and availability. -Using information and technology to bring efficiency in logistics and distribution.
Threats
- Stiff competition in Confectionery segment. -The company has large exposure to foreign currency exchange rate risk, mainly on account of imported cocoa beans and cocoa butter in US Dollar and Pound Sterling.
doc_633711061.pptx