Business-to-Business Site
All of the website models discussed in this book are built to serve either the individual consumer or the consumer and business customers. But a business-to-business site is built to serve other businesses; if the business also wants to serve its individual consumers, it usually builds a separate retail site to serve those customers.
This book doesn’t deal with the minutiae of B2B sites, since B2B sites, while using some of the technology discussed in this book, often also need other technology to further their goals of providing products/services to other businesses rather than individual consumers.
The growth of B2B e-commerce is explosive.
For some businesses, B2B e-commerce already influences value chains, distribution channels, customer service, and pricing strategies. Others look to B2B for ways to leverage this new technology to increase sales, profits, customer loyalty, and brand preference.
All of the website models discussed in this book are built to serve either the individual consumer or the consumer and business customers. But a business-to-business site is built to serve other businesses; if the business also wants to serve its individual consumers, it usually builds a separate retail site to serve those customers.
This book doesn’t deal with the minutiae of B2B sites, since B2B sites, while using some of the technology discussed in this book, often also need other technology to further their goals of providing products/services to other businesses rather than individual consumers.
The growth of B2B e-commerce is explosive.
For some businesses, B2B e-commerce already influences value chains, distribution channels, customer service, and pricing strategies. Others look to B2B for ways to leverage this new technology to increase sales, profits, customer loyalty, and brand preference.