Description
Mission Statement
To trained the farmer in methods of farming
To organizing and professionalizing the vegetable supply chain
To Minimize the huge wastage of vegetables
To providing social, finance and information security to vendors and growers
To provide quality, fresh and hygienic fruit & vegetable at a reasonable price to the customer
To make the Vegetable market more perfect in terms of Pricing.
BUSINESS PLAN
Submitted By:Santosh Kumar Roll No.:- M2011120 Section:- C PGDM(G)
BUSINESS
Co-operative Society “DIVYA FOUNDATION”
Name of the Project:- “MARGDARSHAN” An organized vegetable supply chain (A Unit of DIVYA FOUNDATION)
Mission Statement
? To trained the farmer in methods of farming ? To organizing and professionalizing the vegetable supply chain ? To Minimize the huge wastage of vegetables ? To providing social, finance and information security to vendors and growers ? To provide quality, fresh and hygienic fruit & vegetable at a reasonable price to the customer ? To make the Vegetable market more perfect in terms of Pricing.
PRODUCTS
Divya Foundation is a Co-operative society that works with rural and urban poor vendors and farmers engaged in agriculture and food sector. Margdarshan is a unit of Divya foundation which deals with the organized vegetable supply chain.
PRODUCT DIFFERENTIATION:-
Product
Convenience
People Centric
Assurance of Quality/Quantity
Cost Efficient
Lower Wastage
+ ve Social Impact
Margdarshan Product
?
?
?
?
?
?
General Vegetable Vending Carts
?
?
Unpackaged Vegetables
?
Traditional Vegetable Supply Chain
?
?
Modern Outlets/Super Markets
?
?
?
MARKET
About the Industry: ? Size of the Industry- Rs. 52500 Crore. ? Growth Rate- 9-10% ? Wastage- Industry Average- 30% to 40%
SWOT Analysis Strength:The main strength of this project is farmers because we know that in India about 70% people are lived in rural area and among all of them a large number of people are engaged in agriculture.
Weakness:All we know that most of the farmers are not educated and such type of project will be go in the front of the farmer it may be possible at first time they are became hesitate to adopt them.
Opportunity:If large number of the farmers will be engaged with this project then in future there will be became large network of the farmer.
Threat:Here we mainly considered about those who arre all ready engased in such type of business like- small vendor, reliance fresh, big bazaar etc.
Value Addition For Small and Marginal Farmers:? Fair price for growers ? Better future prospect ? Market at the farm gate
For Customer:? Better price ? Time saving ? Convenience & Ease in purchase ? Assurance of product quality
DISTRIBUTION
Small & Marginal Farmers
Small & Marginal Farmers
Collection of upgraded produce to nearby Margdarshan Grameen Kendra in the village forward movemnet
Margdarshan Grameen Kendra Transportation of primary produce to Margdarshan processing Centre
Margdarshan Processing Centre
Institutional Clients
Retail Outlets
Margdarshan AC Green Carts
End consumer
COMPETITION
Direct Competition
? Traditional Vegetable Supply Chain and its Middlemen ? Modern Retail Chains like Reliance Fresh, Food Bazaar etc.
Indirect Competition
? Ready to Cook Food ? Packaged Food
TEAM
Managing Director
Sr. manager
Manager (Operations)
Manager (Logistics)
Manager (sales)
Manager (Accounts)
Salesman
FINANCIALS
Cost of Project: - Rs. 75,00,000/? Land and Site Development
• Premium Payable on Leasehold – Rs. 100,000 p.a. (At fluctuating rate of gold prices) • Cost of leveling and development – Rs. 500,000
? Building and Civil Works
• Building for Plant and equipment – Rs. 10,00,000 • Godowns and Cold Storage – Rs. 15,00,000 • Non-factory buildings – Rs. 300,000 • Waste Disposal management unit – Rs. 700,000
? Plant and Machinery
• Cost of Machinery – Rs. 20,00,000 • Foundation and installation Charges – Rs. 200,000
? Miscellaneous Fixed Assts
• Furniture – Rs. 150,000 • Office machinery and equipments – Rs. 50,000 • Vehicles and carts – Rs. 400,000
? Pre – operative Expenses – Rs. 500,000 ? Margin Money for Working Capital – Rs. 200,000
Estimated Revenue, Expenses and Profit Estimated Sales – Estimated Cost Material Cost – Rs.80,00,000 Utilities Cost – Bank Interest – Processing Cost – Rs. 700,000 Rs. 6,30,000 Rs. 10,70,000 Rs. 1,25,00,000
(Labour and Distribution Cost) Factory Overhead – Rs. 600,000 Profit(Estimated) Rs. 1,10,00,000 Rs. 15,00,000
*Figures are per annum *As this the initial stage. There is an estimated growth of 10%
Distribution of Total Revenue over Expense and Profit
5% 12% 8% 5% 6%
Material Cost
64% Utilities Cost
DEAL
Amount raised:• Partners’ Capital – Rs. 20,00,000 • Government Grants and Tax benefits – Rs.10,00,000 • Bank Loan – Rs. 45,00,000
doc_120470709.docx
Mission Statement
To trained the farmer in methods of farming
To organizing and professionalizing the vegetable supply chain
To Minimize the huge wastage of vegetables
To providing social, finance and information security to vendors and growers
To provide quality, fresh and hygienic fruit & vegetable at a reasonable price to the customer
To make the Vegetable market more perfect in terms of Pricing.
BUSINESS PLAN
Submitted By:Santosh Kumar Roll No.:- M2011120 Section:- C PGDM(G)
BUSINESS
Co-operative Society “DIVYA FOUNDATION”
Name of the Project:- “MARGDARSHAN” An organized vegetable supply chain (A Unit of DIVYA FOUNDATION)
Mission Statement
? To trained the farmer in methods of farming ? To organizing and professionalizing the vegetable supply chain ? To Minimize the huge wastage of vegetables ? To providing social, finance and information security to vendors and growers ? To provide quality, fresh and hygienic fruit & vegetable at a reasonable price to the customer ? To make the Vegetable market more perfect in terms of Pricing.
PRODUCTS
Divya Foundation is a Co-operative society that works with rural and urban poor vendors and farmers engaged in agriculture and food sector. Margdarshan is a unit of Divya foundation which deals with the organized vegetable supply chain.
PRODUCT DIFFERENTIATION:-
Product
Convenience
People Centric
Assurance of Quality/Quantity
Cost Efficient
Lower Wastage
+ ve Social Impact
Margdarshan Product
?
?
?
?
?
?
General Vegetable Vending Carts
?
?
Unpackaged Vegetables
?
Traditional Vegetable Supply Chain
?
?
Modern Outlets/Super Markets
?
?
?
MARKET
About the Industry: ? Size of the Industry- Rs. 52500 Crore. ? Growth Rate- 9-10% ? Wastage- Industry Average- 30% to 40%
SWOT Analysis Strength:The main strength of this project is farmers because we know that in India about 70% people are lived in rural area and among all of them a large number of people are engaged in agriculture.
Weakness:All we know that most of the farmers are not educated and such type of project will be go in the front of the farmer it may be possible at first time they are became hesitate to adopt them.
Opportunity:If large number of the farmers will be engaged with this project then in future there will be became large network of the farmer.
Threat:Here we mainly considered about those who arre all ready engased in such type of business like- small vendor, reliance fresh, big bazaar etc.
Value Addition For Small and Marginal Farmers:? Fair price for growers ? Better future prospect ? Market at the farm gate
For Customer:? Better price ? Time saving ? Convenience & Ease in purchase ? Assurance of product quality
DISTRIBUTION
Small & Marginal Farmers
Small & Marginal Farmers
Collection of upgraded produce to nearby Margdarshan Grameen Kendra in the village forward movemnet
Margdarshan Grameen Kendra Transportation of primary produce to Margdarshan processing Centre
Margdarshan Processing Centre
Institutional Clients
Retail Outlets
Margdarshan AC Green Carts
End consumer
COMPETITION
Direct Competition
? Traditional Vegetable Supply Chain and its Middlemen ? Modern Retail Chains like Reliance Fresh, Food Bazaar etc.
Indirect Competition
? Ready to Cook Food ? Packaged Food
TEAM
Managing Director
Sr. manager
Manager (Operations)
Manager (Logistics)
Manager (sales)
Manager (Accounts)
Salesman
FINANCIALS
Cost of Project: - Rs. 75,00,000/? Land and Site Development
• Premium Payable on Leasehold – Rs. 100,000 p.a. (At fluctuating rate of gold prices) • Cost of leveling and development – Rs. 500,000
? Building and Civil Works
• Building for Plant and equipment – Rs. 10,00,000 • Godowns and Cold Storage – Rs. 15,00,000 • Non-factory buildings – Rs. 300,000 • Waste Disposal management unit – Rs. 700,000
? Plant and Machinery
• Cost of Machinery – Rs. 20,00,000 • Foundation and installation Charges – Rs. 200,000
? Miscellaneous Fixed Assts
• Furniture – Rs. 150,000 • Office machinery and equipments – Rs. 50,000 • Vehicles and carts – Rs. 400,000
? Pre – operative Expenses – Rs. 500,000 ? Margin Money for Working Capital – Rs. 200,000
Estimated Revenue, Expenses and Profit Estimated Sales – Estimated Cost Material Cost – Rs.80,00,000 Utilities Cost – Bank Interest – Processing Cost – Rs. 700,000 Rs. 6,30,000 Rs. 10,70,000 Rs. 1,25,00,000
(Labour and Distribution Cost) Factory Overhead – Rs. 600,000 Profit(Estimated) Rs. 1,10,00,000 Rs. 15,00,000
*Figures are per annum *As this the initial stage. There is an estimated growth of 10%
Distribution of Total Revenue over Expense and Profit
5% 12% 8% 5% 6%
Material Cost
64% Utilities Cost
DEAL
Amount raised:• Partners’ Capital – Rs. 20,00,000 • Government Grants and Tax benefits – Rs.10,00,000 • Bank Loan – Rs. 45,00,000
doc_120470709.docx