Description
It describes about the usabliity of such an online portal and how it is used by both the faculty and the students. It covers the broad agenda of the business idea followed by the business and the revenue model. The it highlights the market opportunity, competitive landscape and the scalability and the sustainability of the product. Finally it winds up with the marketing and promotion of the online portal and the breakeven analysis for the same.
ePareeksha.com
AGENDA
? ? ? ? ? ? ? ? ? ? Business Idea Business Model Revenue Model Market Opportunity Competitive Landscape Product Offering Scalability & Sustainability Operations Marketing /Promotion Break Even Analysis
Business Idea
• Online Portal for Test Series • Engineering and Medical Entrance Examinations • Faculty and Experts would upload Test Series • Prospective Engineering and Medical Aspirants can download the test series • Other Value Added Services
– Discussion Forums where Experts and Students can interact
Business Model
Download / Use
Faculty and Experts
Upload
ePareeksha .com
Analytics
Interact
Interact Advertisement
Medical and Engineering Aspirants
Colleges, Coaching Institutes, Book Publishers
Revenue Model
Pay Fixed + Variable Amount
Faculty and Experts
ePareeksha .com
Pay Fees
Advertisement Money
Medical and Engineering Aspirants
Colleges, Coaching Institutes, Book Publishers
Market Opportunity
• • • • IIT – 3,84,977 students (24% growth rate) AIEEE – 9,62,000 students (20% growth rate) VITEEE – greater than 1lakh students AIPMT – greater than 1 lakh
Competitive Landscape
• Existing players in online space
– Goiit.com – EntranceCorner.com – Topchalks.com
• Brick & mortar players
– FIITJEE – Brilliant tutorials – Aakash Institute
• USP of ePareeksha.com
– Diverse set of resources – Use of analytics
Product Offering
• Faculty & Experts
– Platform to sell their teaching resources
• Students
– Paid services
• Test Series • Performance evaluation & feedback • Video/audio lectures
– Free services
• Discussion forums • Campus tours • News & notifications
Scalability & Sustainability
Scalability:
• Basic Value Prop ? Question Papers and Answers • Scalability is not linearly proportionate to Critical Resource • Opportunity to Diversify ? GRE, GMAT and CAT
Sustainability:
• Faculty and Experts ? Building their own Brand • Students ? Ranking and Accurate Feedback through Analytics • ePareeksha.com ?Subscription fee from Aspirants and Revenue from Ads
Operations
PHASE - 1 News & Notification Discuss with peers & Experts Free user Registration confirmation mail to log in with user-id & password
PHASE - 2 Download Client software
Payment options
On line Offline Update Notification
Download Resources
Subscription confirmation
Update Software
Screenshot of the Client S/w
Marketing/ Promotions
• Inbound marketing
– Blogs, youtube, twitter, facebook, etc
• SEO • Outbound Marketing
• Initial promotions
– Direct selling to faculty & experts – Career counseling & Personality development sessions & interactive sessions with various entrance exam toppers in schools
• Strategic alliance with engineering and medical colleges • Advertisements in social networking sites
Break-even Analysis
Rs. Network and Infrastructure Charges Employee Costs Marketing Cost of sales 10,00,000 30,00,000 7,00,000 2,00,000
Total Costs No of users for Break even (@ Rs. 1,000 subscription fee)
49,00,000 4,900
Thank You!
doc_385811700.pptx
It describes about the usabliity of such an online portal and how it is used by both the faculty and the students. It covers the broad agenda of the business idea followed by the business and the revenue model. The it highlights the market opportunity, competitive landscape and the scalability and the sustainability of the product. Finally it winds up with the marketing and promotion of the online portal and the breakeven analysis for the same.
ePareeksha.com
AGENDA
? ? ? ? ? ? ? ? ? ? Business Idea Business Model Revenue Model Market Opportunity Competitive Landscape Product Offering Scalability & Sustainability Operations Marketing /Promotion Break Even Analysis
Business Idea
• Online Portal for Test Series • Engineering and Medical Entrance Examinations • Faculty and Experts would upload Test Series • Prospective Engineering and Medical Aspirants can download the test series • Other Value Added Services
– Discussion Forums where Experts and Students can interact
Business Model
Download / Use
Faculty and Experts
Upload
ePareeksha .com
Analytics
Interact
Interact Advertisement
Medical and Engineering Aspirants
Colleges, Coaching Institutes, Book Publishers
Revenue Model
Pay Fixed + Variable Amount
Faculty and Experts
ePareeksha .com
Pay Fees
Advertisement Money
Medical and Engineering Aspirants
Colleges, Coaching Institutes, Book Publishers
Market Opportunity
• • • • IIT – 3,84,977 students (24% growth rate) AIEEE – 9,62,000 students (20% growth rate) VITEEE – greater than 1lakh students AIPMT – greater than 1 lakh
Competitive Landscape
• Existing players in online space
– Goiit.com – EntranceCorner.com – Topchalks.com
• Brick & mortar players
– FIITJEE – Brilliant tutorials – Aakash Institute
• USP of ePareeksha.com
– Diverse set of resources – Use of analytics
Product Offering
• Faculty & Experts
– Platform to sell their teaching resources
• Students
– Paid services
• Test Series • Performance evaluation & feedback • Video/audio lectures
– Free services
• Discussion forums • Campus tours • News & notifications
Scalability & Sustainability
Scalability:
• Basic Value Prop ? Question Papers and Answers • Scalability is not linearly proportionate to Critical Resource • Opportunity to Diversify ? GRE, GMAT and CAT
Sustainability:
• Faculty and Experts ? Building their own Brand • Students ? Ranking and Accurate Feedback through Analytics • ePareeksha.com ?Subscription fee from Aspirants and Revenue from Ads
Operations
PHASE - 1 News & Notification Discuss with peers & Experts Free user Registration confirmation mail to log in with user-id & password
PHASE - 2 Download Client software
Payment options
On line Offline Update Notification
Download Resources
Subscription confirmation
Update Software
Screenshot of the Client S/w
Marketing/ Promotions
• Inbound marketing
– Blogs, youtube, twitter, facebook, etc
• SEO • Outbound Marketing
• Initial promotions
– Direct selling to faculty & experts – Career counseling & Personality development sessions & interactive sessions with various entrance exam toppers in schools
• Strategic alliance with engineering and medical colleges • Advertisements in social networking sites
Break-even Analysis
Rs. Network and Infrastructure Charges Employee Costs Marketing Cost of sales 10,00,000 30,00,000 7,00,000 2,00,000
Total Costs No of users for Break even (@ Rs. 1,000 subscription fee)
49,00,000 4,900
Thank You!
doc_385811700.pptx