Business Intelligence Strategy at Canadian Tyre

Description
identifies the business problem, various technology initiative taken by canadian tyre. How the company used the business intelligence strategy

BUSINESS INTELLIGENCE STRATEGY AT CANADIAN TIRE

FLOW OF THE PRESENTATION
Company Backgrou nd
Analyzing the Initiatives Conclusi on

Business problem

Technology Initiative

COMPANY BACKGROUND
• Canadian tire corporation
– Started in 1922 – By 2003 expanded to a company with 45,000 employees and more 1000 stores & gas bars

• Strategic plan
– “To become a top quartile performer measured by total return to share holder”

DIVISIONS OF CANADIAN TIRE
• Canadian Tire Retail (CTR) - 85% of all Canadians live within a 15 min drive of a CTC • Canadian Tire Financial Services (CTFS) – Named one of Canada’s top 100 employers • Canadian Tire Petroleum (CTP) • Part Source • Mark’s Work Wearhouse

STRATEGIC IMPERATIVES
• Strengthen and accelerate growth and performance in CTR and the associated dealer network • Pursue unexploited growth and profit opportunities in existing business • Explore new business opportunities • Enhance financial flexibility through capital and cost productivity

BUSINESS PROBLEM

BUSINESS PROBLEM
• • • • • • Poorly defined data model Lack of standard data definitions Inadequate resources/Non availability of data Formation of shadow groups IT not performing as a strategic business partner IT costs were higher than industry standard

TECHNOLOGICAL INITIATIVE
• Two of the strategic initiatives suggest that IT should be treated as a strategic partner rather than as a business tool • This requires top management support and initiative • BI was a concrete step in this direction

GOING THE BUISNESS INTELLIGENCE WAY
Infrastructure Electronic Data Warehouse BI Reporting
Phase II – Data to Knowledge

Data Models & KPI’s

Phase III - Empowerment

Phase I - Foundation

Extended Information

BI Analytics
Role Based Security

Meta Data Integration
BI Data Mining

HOW WILL BUSINESS INTELLIGENCE HELP?
• Integration of disparate IT systems • Elimination of shadow IT groups • Faster processing of information by implementation of and data mart and dashboards • Better data visibility • BI will help CTC enhance their reactions and services towards their customers

HOW WILL BUSINESS INTELLIGENCE HELP?
• Accurately identify customer demands • Study the market better for future prospects

OOPS… BUSINESS INTELLIGENCE IS NOT SO EASY
• • • • • Need for strong data governance Reluctance of current users to switch to BI Key sponsors of BI left the organization Data inconsistency Lack of resources to clean the data

CONCLUSION
User Strategy Information Strategy Organization Strategy

Successful BI

CONCLUSION

CANADIAN TIRE AS OF TODAY
• As per the strategic plan, CTC attained top quartile total returns to shareholders among all publicly traded North American traders with a total return of 26%



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