Description
Following SAPs strategy of driving business
innovation through radical simplification, we are
embarking on an effort to simplify our business
intelligence (BI) portfolio.
SAP Statement of Direction
Business Intelligence Solutions
Business Intelligence Solutions from SAP:
Statement of Direction
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© 2014 SAP SE or an SAP afliate company. All rights reserved.
Table of Contents
3 Quick Facts
4 Driving Business Innovation Through
Radical Simplifcation
5 The Power of Collective Insight
20 Engage with SAP
Business Intelligence Solutions from SAP: Statement of Direction
3 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Quick Facts
Summary
Following SAP’s strategy of driving business
innovation through radical simplifcation, we are
embarking on an efort to simplify our business
intelligence (BI) portfolio. Building on our previous
experiences with evolving the BI client portfolio
and feedback from customers, we have developed
a straightforward philosophy to drive this initiative,
with the goal of giving enterprises the power of
collective insight through BI, agile visualizations,
and advanced predictive analytics.
Objectives
• Simplify the end-user experience
• Simplify our customers’ core technology stack,
allowing innovation without disruption
• Simplify software consumption and manage-
ment with cloud-based solutions
• Simplify adoption of predictive analytics
Solution
• Convergence of the BI portfolio into core areas
• Innovation without disruption to the BI platform
• Cloud-based BI analytics solutions
• Pervasive advanced predictive analytics
Benefts
• Rapidly connect individuals, data, and processes
to understand the business and drive better
decisions with BI solutions that let users engage
with all their data, on any device, across any
platform
• Intuitively explore and present data to reveal
new insights and real-time understanding
through agile visualizations and trusted data
discovery
• Confdently anticipate what comes next to drive
better business outcomes by universally apply-
ing advanced predictive analytics to information
and processes to optimize actions
Learn more
For more information, please visit
www.sap.com/bi.
The same set of technology innovations can now
be harnessed to help make everything smarter,
faster, and simpler not only for businesses but
also for individuals.
Business Intelligence Solutions from SAP: Statement of Direction
4 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Meanwhile, the world is getting more connected
than ever. More than 1 billion people are now on
social networks, with the power to instantly make
or break brands. Fifty billion devices will be capable
of connecting to the Internet, from cars to wash-
ing machines. The Internet of Things, where billions
of sensors and devices connect and share infor-
mation, is no longer a science-fction fantasy but
the new reality.
Underneath these changes is a perfect storm
of technology innovations. The convergence of
cloud, mobile, social, and Big Data is reshaping
the future of business and is also acting as a
catalyst to empower individuals as employees,
consumers, and citizens, increasing their reach
and relevance. For the frst time, the same set
of technology innovations can be harnessed to
help make everything smarter, faster, and simpler
not only for businesses but also for individuals.
Right now, the complex state of most enterprise
IT is such that IT dollars go toward just keeping
the lights on, with only a fraction available for
innovation. To truly unlock the potential of these
technology innovations, IT must address com-
plexity as one of the top challenges of our times.
Simplifying the customer IT landscape will signif-
cantly reduce costs and speed up innovation
cycles.
SAP corporate strategy focuses on helping our
customers dramatically reduce their expenditures
on hardware and services, shift the savings to
business transformation and innovation, and
empower their people to drive the future trans-
formation of their businesses. We are doing this
by simultaneously simplifying three critical areas:
• We are simplifying the end-user experience by
planning to bring the best of consumer-grade
design into our products through a mobile-frst
strategy. The planned delivery of a simplifed
and unifed user experience for our business
users will help our customers turn their cus-
tomers and end users into fans.
• We are simplifying our customers’ core technol-
ogy stack. At the foundation of our innovation
and strategy is the SAP HANA® platform. With
SAP HANA as the common platform, we can
help our customers dramatically accelerate the
speed of their business while radically simplify-
ing their technology by collapsing complex IT
layers and reducing costs.
• We are simplifying software consumption
with the planned move of our portfolio into
the cloud, with tight integration between
on-premise and cloud solutions. As software
delivery continues to move to the cloud, we
want to enable our customers to experience
the simplicity, speed, and economics of this
delivery model.
Driving Business Innovation Through
Radical Simplifcation
Today, we are in the middle of another profound change in our history. As greater parts
of the global population rise to become middle class, consumers are becoming
more powerful and demanding than ever. At the same time, pressure increases on
natural resources and social services. Consequently, every aspect of your business
strategy and execution can become complex, stretched, and overloaded.
Business Intelligence Solutions from SAP: Statement of Direction
5 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
The Power of Collective Insight
Today we see roughly 10% of people in an organi-
zation have access to analytics. The profound
changes discussed above are predicted to raise
that fgure to 75% by 2020. But as valuable as the
wide-ranging availability of analytics is, the ability
to manage and consume all data is getting harder.
IT is not always in the strongest position to respond
to its internal customers’ needs and innovate in
the way it wants to. So, as business requirements
for analytics get more and more involved, shadow
IT teams are created, perpetuating silos of data.
We need to unlock that data and move it out of
silos. And as we connect it to individuals, to the
work they do, and to the business processes that
run every day, we must also connect the users to
each other. Collaboration drives innovation. Very
few innovations come from a single moment or
single person having that “eureka” experience.
Instead, most innovation comes about through
what we call collective insight. This is a very pow-
erful force. To deliver the power of collective insight,
analytics as we know it needs to change and evolve.
Predictive analysis by itself is not enough – it must
be coupled with great visualizations and the under-
lying semantics that drive fawless data governance.
A truly comprehensive set of analytics solutions,
integrated end to end, holds the key to unlocking
all data and driving collective insight.
Analytics solutions from SAP, available on premise
and in the cloud, unleash the power of collective
insight by delivering enterprise business intelli-
gence, agile visualizations, and advanced predictive
analytics (see Figure 1). With these solutions, SAP
customers can:
• Rapidly connect individuals, data, and processes
to understand the business and drive better
decisions by delivering an enterprise business
intelligence solution that enables users to engage
with all their data, on any device, across any
platform
• Intuitively explore and present data to reveal new
insights at a glance by providing agile visualiza-
tions and trusted data discovery that enable real-
time understanding of data, both big and small
• Confdently anticipate what comes next to drive
better business outcomes by universally apply-
ing advanced predictive analytics to informa-
tion and processes in order to optimize actions
Simplifying the customer IT landscape will signifcantly
reduce costs and speed up innovation cycles.
Business Intelligence Solutions from SAP: Statement of Direction
6 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SIMPLIFYING THE END-USER EXPERIENCE
As business intelligence (BI) solutions from
SAP have evolved over the years to address new
customer needs, introduce new innovations,
and take advantage of emerging technologies,
the portfolio has grown to encompass a large
number of client tools. While these tools provide
best-of-breed experiences in specifc use cases
and together provide a comprehensive BI suite,
it can be difcult and confusing today to choose
which tool to use.
Figure 1: The Power of Collective Insight
Agile
Visualization
Trust
Cloud
Social
Advanced
Analytics
Enterprise
Business Intelligence
Predict
Visualize
Engage
Real-Time Platform
Any Device
Big Data
Planned Convergence of the BI Portfolio
Use Cases
Following SAP’s strategy to drive business inno-
vation by simplifying the end-user experience,
we are embarking on an efort to simplify and
consolidate our BI portfolio. Building on our pre-
vious experiences with evolving the BI client port-
folio and based on feedback from customers, we
have developed a straightforward philosophy to
drive this convergence, based on the following
premises:
Business Intelligence Solutions from SAP: Statement of Direction
7 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
• Never let content expire – While client tools,
interfaces, and architectures may change, the
large amount of historical BI content that has
been created cannot. As the BI portfolio evolves
and is simplifed, existing content is envisioned
to continue to run at the same level of fdelity
and integrity that it always has. This means
that where migration is required, it is planned
to be seamless and provide identical results to
the previous content; where migration is not
required, the existing engines are planned to
continue to run as they do today.
• Make it easy to move or don’t move at all – In
order to help ensure that we don’t let content
expire, the migration process from one tool to
another is intended to be simple and straight-
forward. When a migration is performed, it is
envisioned to be done with minimal user inter-
vention, and the results, including any errors or
discrepancies, are planned to be clearly report-
ed. If such a seamless migration is not possible
due to technical constraints, we do not plan to
make it mandatory, and the existing engines
should continue to run in parallel with the new
ones to allow access to historical content.
• Provide tools to plan and enable upgrades –
A Flash-to-HTML5 conversion tool for the SAP®
BusinessObjects™ Dashboards software (for-
merly known as SAP BusinessObjects
Xcelsius Enterprise® software) is a good example
of this. You can open an existing dashboard,
convert it to HTML5, see what comes over, and
then save the dashboard in HTML5 and continue
to develop it from there.
• Prioritize features to help users move sooner
– As we evolve the new clients, we aim to work
with our customers and user communities to
deliver the features they need to transition to
the simplifed portfolio quickly.
In addition, SAP’s BI strategy will continue
to take a mobile-frst development approach with
envisioned HTML5 experiences across all new
product innovations, including SAP Lumira® soft-
ware and SAP BusinessObjects Design Studio.
The popular BI mobile app SAP BusinessObjects
Mobile will continue to function as a native app
for extending mobile BI content. Customization
of mobile BI apps is planned to be enhanced,
with new functionality added to the existing SAP
BusinessObjects Mobile SDK. Future mobile BI
development is intended to focus on new HTML5
product experiences. SAP plans to continue to
provide a complete, end-to-end mobile strategy
with integration into SAP Mobile Platform and
our device management solutions.
A truly comprehensive set of analytics solutions,
integrated end to end, holds the key to unlocking
all data and driving collective insight.
Business Intelligence Solutions from SAP: Statement of Direction
8 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
We also plan to continue to embed BI content
into SAP business applications, following SAP’s
user-experience strategy of giving customers a
simpler, more consistent, end-to-end experience
whether they’re on the desktop or a mobile device.
We aim to integrate BI tools into more SAP appli-
cations using SAP Fiori® user experience (UX)
principles to deliver a seamless experience that
blends transactions and analytics and gives
business users access to real-time insights.
Overview of the BI Portfolio Today
While the current BI portfolio contains many client
tools, we can group them into three core use
cases:
• Reporting – Often thought of as the core of BI,
reporting tools provide formatted information
to large audiences and are the most widely
adopted BI tools. Reports are often generated
by expert authors, typically in the IT depart-
ment, and are distributed to wide audiences,
usually on a regular scheduled basis, across a
number of channels including the Web, mobile,
PDF, and e-mail. Reports focus on presenting
the data in a paginated fashion with a certain
degree of interactivity. Within the current BI
portfolio, reporting functionality is provided by
SAP Crystal Reports® and SAP BusinessObjects
Web Intelligence® software.
• Dashboards and applications – While reporting
focuses on presenting paginated data, the focus
of dashboards and applications is on presenting
data visualizations on a screen in a very interac-
tive fashion. These presentations focus heavily
on visual elements and often combine diferent
visual elements from diferent data sources
onto a single screen. Built by professional con-
tent creators for mass consumption, they can
range from simple single-screen dashboards to
multiscreen applications with complex work-
fows and capabilities for drilling down and data
analysis. Within today’s BI portfolio, dashboard
and application design capabilities are provided
by SAP BusinessObjects Design Studio and
SAP BusinessObjects Dashboards.
• Agile visualization – While reporting tools and
dashboards and applications are focused on
content created by BI professionals, the focus
of agile visualization is to enable end users to
create their own BI content without IT interven-
tion. With this in mind, agile visualization tools
aim to provide a very easy-to-use interface,
giving users access to a wide variety of data
to visualize, mash up, manipulate, and explore.
We plan to continue to embed BI content into SAP
business applications, giving customers a simpler,
more consistent end-to-end experience.
Business Intelligence Solutions from SAP: Statement of Direction
9 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Ultimately our goal is to simplify the BI portfolio
down to two core areas (see Figure 2):
• Reporting
• Agile visualization and dashboards
Figure 2: Planned Convergence of the BI Portfolio Use Cases
Dashboards and apps
SAP® BusinessObjects™ Design
Studio
SAP BusinessObjects Dashboards
Agile visualization
and dashboards
SAP BusinessObjects Design Studio
SAP Lumira
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Set Analysis
Agile visualization
and dashboards
SAP BusinessObjects Design Studio
SAP Lumira
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
Discovery and analysis
SAP Lumira®
SAP BusinessObjects Explorer®
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Live Ofce
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Set Analysis
Today
Reporting
Planned innovation Planned future direction
SAP BusinessObjects Web Intelligence® and SAP Crystal Reports®
Reporting with SAP Crystal Reports and
SAP BusinessObjects Web Intelligence
SAP Crystal Reports and SAP BusinessObjects
Web Intelligence are planned for continued inno-
vation in 2014 and beyond.
© 2014 SAP SE or an SAP afliate company. All rights reserved.
10 / 20
Business Intelligence Solutions from SAP: Statement of Direction
We plan to continue to enhance SAP
BusinessObjects Web Intelligence, based on
customer feedback, to address users’ needs
with robust and innovative solutions that refect
the changing reality of technology. These future
enhancements are planned to be delivered in
three main areas via a phased approach that will
provide innovation without disruption on a stable
core, and with a continued focus on quality. Plans
include:
• Providing power users with freehand Struc-
tured Query Language (SQL) capability for
building advanced ad hoc queries
• Allowing the developer community to access
more of the existing functionality and extend
the feature set with their own features
• Enhancing interactive reporting capabilities to
allow end users to get new insights on their
data
For SAP Crystal Reports, in addition to planned
enhancements based on customer-driven feed-
back, we are also focusing our eforts on provid-
ing a frst-class enterprise reporting solution for
applications based on SAP HANA.
First Step: Simplify Dashboard and Exploration
The frst step of the planned convergence cen-
ters around simplifying the dashboard and agile
visualization parts of the portfolio (see Figure 3).
In the dashboard segment of our portfolio,
we plan to continue the convergence of SAP
BusinessObjects Design Studio and SAP
BusinessObjects Dashboards, with SAP
BusinessObjects Design Studio becoming the
primary tool for professionally built corporate
dashboards. SAP Lumira is planned to become
the primary tool for self-service and end-user-
created dashboards (such as those created
using exploration views in SAP BusinessObjects
Explorer® software), or simpler dashboards that
used to be created with SAP BusinessObjects
Dashboards.
We plan to continue enhancing SAP
BusinessObjects Design Studio to cover
use cases from both the Web application
designer tool in SAP Business Explorer®
(SAP BEx) tools and SAP BusinessObjects
Dashboards. Additional visual components
such as gauges and scorecards are planned
for addition, with the intention of giving SAP
BusinessObjects Design Studio the same
visual capabilities that SAP BusinessObjects
Dashboards has, along with improved data
access support and simplifed dashboard and
application development. We also plan to intro-
duce ofine support, with the intention of allow-
ing dashboards and applications to be used when
disconnected from the data source, and allowing
scheduling and publishing of applications.
In addition to consolidating the dashboard part
of the portfolio, we plan to begin simplifying
the agile visualization part by merging the SAP
BusinessObjects Explorer use cases with SAP
Lumira. We also plan to introduce the powerful
search capabilities from SAP BusinessObjects
Business Intelligence Solutions from SAP: Statement of Direction
Explorer into SAP Lumira, both within and across
data sets, along with automatic visualization sug-
gestion and display, with the intention of providing
the same easy-to-use navigation interface for end
users.
Figure 3: Simplifying Dashboards and Exploration
Distribute information. Build engaging experiences. Discover. Predict. Create.
Reporting
SAP® BusinessObjects™
Web Intelligence®
SAP Crystal Reports®
Dashboards and apps
SAP BusinessObjects Design Studio
SAP BusinessObjects Dashboards
Agile visualization
SAP Lumira®
SAP BusinessObjects Explorer®
SAP BusinessObjects Set Analysis
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Live Ofce
Second Step: Combine Agile Visualization
and Dashboards
The second step of the planned convergence
brings together the agile visualization and dash-
board parts of the portfolio into a single set of
technologies, and it reorients the client tools
from being technology and use-case focused to
being user focused (see Figure 4). In this step,
SAP Lumira is planned to become the primary
tool for business analysts and end users to work
with and visualize data, as well as to build and
publish simple dashboards. SAP Lumira is
planned to continue focusing on providing an
professionally built corporate dashboards devel-
oped for wide consumption with more sophisti-
cated requirements. For the design studio, we
plan to combine fexible and detailed layouts,
advanced and extendable visualization capabilities,
and powerful scripting for custom workfows.
Rounding out these two central tools, we plan to
ofer a single interface for Microsoft Ofce inte-
gration, based around the edition for Microsoft
Ofce of SAP BusinessObjects Analysis software.
Our intention is to address use cases covered
today with SAP BusinessObjects Analysis,
© 2014 SAP SE or an SAP afliate company. All rights reserved.
11 / 20
easy-to-use nontechnical user interface while
providing deeper functionality in the areas of
data preparation, visualization, storytelling, and
publishing. SAP BusinessObjects Design Studio
is planned to continue as the primary tool for
Business Intelligence Solutions from SAP: Statement of Direction
12 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SAP solutions for enterprise performance
management (EPM), add-in for Microsoft Excel,
and SAP BusinessObjects Live Ofce software
through a single add-on that is planned to pro-
vide access to any data, analysis, and planning.
We also anticipate embedding live visualizations
and dashboards created by SAP Lumira and SAP
BusinessObjects Design Studio within Microsoft
Ofce documents.
As we’ve been thinking about BI convergence,
we’ve been thinking about the diferent user
personas – the IT administrator, the developer
or designer, the analyst, and the decision maker
– and the workfows between them. By moving
to tools focused on user type rather than use
case, we are able to deliver many of the best
practices discovered by our user-experience
research, which shows that these user types
require diferent experiences to be productive
and successful. In this second step of the planned
convergence, we also plan to invest in strong
interoperability between solutions, so that con-
tent created in one tool can be easily used within
another. Today, with a couple of clicks, an analyst
can take an answer from SAP BusinessObjects
Analysis into SAP BusinessObjects Design Studio
and hand it over to a developer or designer to
create a sophisticated dashboard application.
In the future, we envision designers being able to
import business-user-created dashboards from
SAP Lumira into SAP BusinessObjects Design
Studio to further customize them and turn them
into rich applications. Equally, we see business
users being able to retrieve data from BI applica-
tions and move it into SAP Lumira with a single
click, where they will be able to mash up, explore,
and visualize the data any way they want.
Figure 4: Combining Agile Visualization and Dashboards
Distribute information. Discover. Predict. Create. Customize.
Interoperability workfows
Reporting
SAP® BusinessObjects™
Web Intelligence®
SAP Crystal Reports®
SAP BusinessObjects Design Studio
SAP BusinessObjects Dashboards
SAP Lumira®
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Set Analysis
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Live Ofce
Agile visualization; dashboards and apps
Business Intelligence Solutions from SAP: Statement of Direction
13 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Final Step: A Single Tool for Agile Visualization
In the fnal convergence step, SAP Lumira is envi-
sioned to become the single tool for data analysis
and visualization, regardless of data source. In
this phase, we plan to add connectivity to online
analytical processing (OLAP) data sources such
as Microsoft SQL Server Analysis Services and
Oracle Essbase. This, combined with existing
access to the SAP Business Warehouse (SAP BW)
application and SAP HANA, is expected to bring
a full range of OLAP query and visualization capa-
bilities to SAP Lumira (see Figure 5). With this
addition, the distinction between OLAP and rela-
tional data will become less relevant, and custom-
ers will no longer need separate tools for the two
types of data.
In addition to bringing together OLAP and relational
data access, we also plan to incorporate advanced
analytic workfows that have previously required
separate tools, such as SAP BusinessObjects Set
Analysis software for performing segmentation
analysis. These planned enhancements will allow
more complex analyses to be performed within a
single environment and user experience.
Figure 5: A Single Tool for Agile Visualization
Distribute information. Discover. Predict. Create. Customize.
Interoperability workfows
Reporting
SAP® BusinessObjects™
Web Intelligence®
SAP Crystal Reports®
SAP BusinessObjects Design Studio SAP Lumira®
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Set Analysis
SAP BusinessObjects Analysis,
edition for OLAP
Agile visualization; dashboards and apps
Business Intelligence Solutions from SAP: Statement of Direction
14 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SIMPLIFYING SAP CUSTOMERS’
TECHNOLOGY STACK
When it comes to delivering innovations to the
market, SAP’s guiding principles include ensuring
that innovation comes without disruption to users
already running our applications. As an example
of this approach, we have enabled SAP Business
Suite users to dramatically expand the value they
get from this software by switching to SAP HANA
as a deployment platform without disrupting
their business processes.
Today, SAP HANA is not a prerequisite for BI
implementations, but we see it as an integral part
of our plans for handling future data growth and
management. We plan for customers to be able
to take more advantage of SAP HANA as a plat-
form, not just as a data layer. As we embark on
this journey to simplify SAP customers’ core
technology stack with SAP HANA, delivering
innovation without disruption is intended to
remain a core guiding principle. Our goal is to
provide SAP customers with options to continue
enjoying innovations from SAP without disrup-
tion to their existing landscape, while optimizing
their total cost of ownership (TCO).
Protecting Your Investments in the
SAP BusinessObjects BI Platform
Many SAP customers have deployed the SAP
BusinessObjects BI platform throughout their
organization to support enterprise BI projects
and give users the power to engage with all their
data, on any device, across any platform, in real
time. We see the pace of adoption of the latest 4.1
release of the SAP BusinessObjects BI platform
growing steadily month after month, fueled both
by new customers and by customers upgrading
from previous versions. Organizations value its
high level of quality, reduced TCO, mobile readiness,
native support for SAP BW, ease of upgrade, and
support for future innovation, to name a few of
the key strengths of this market-leading enterprise
BI platform. Leading industry analyst frms also
confrm the platform’s broad and deep capabili-
ties and its strengths.
1
In the future, we plan to deliver innovations that
will beneft all customers invested in the SAP
BusinessObjects BI platform in order to refect
the changing reality of technology and protect
their investments. We intend to focus on customer
value and facilitate the adoption of these innova-
tions without disruption to existing landscapes,
in alignment with previous investments and with
continued emphasis on optimizing TCO.
Plans are to bring together agile visualization
and dashboards into a single set of technologies,
reorienting the client tools to be user focused.
1. The Forrester Wave: Enterprise Business Intelligence
Platforms, Q4 2013.
Business Intelligence Solutions from SAP: Statement of Direction
15 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SAP customers can expect updates to the SAP
BusinessObjects BI platform in three main areas,
with an ongoing focus on quality. We plan to:
• Simplify the IT experience – We plan to facili-
tate the installation, update, or upgrade of an
SAP BusinessObjects BI landscape with simpli-
fed steps and cleanup. We envision easing the
migration and promotion of existing BI content
with stronger lifecycle management. We also
plan to simplify the administration of users and
servers.
• Enhance existing capabilities – We plan to deliver
stronger auditing and monitoring to enable more
trust and governance. We intend to enhance
support for SAP BW, bridging remaining func-
tional gaps with SAP BEx tools, and we also plan
to increase the performance and scalability of the
platform when serving large mobile deployments.
• Extend the number of platforms and operating
systems we support – Here we plan to focus
on mobile deployments, functional parity, and
the developer community with a new software
development kit (SDK).
More Planned Innovations for BI Platform Users
Trusted data discovery is another key area where
we want to continue to deliver innovation in BI.
Today, we are seeing a shift in organizations.
Fueled by the success of BI and more technically
savvy employees, the desire to fnd creative uses
of information continues to expand. At the same
time, the amount of information available inside
and outside the organization for analysis is explod-
ing. The existing mechanisms that organizations
employ to deliver a “single version of the truth”
are no longer agile enough to keep up with user
demand.
One solution has been to go back to desktop-based
agile solutions, allowing individuals to visualize
data and discover hidden insights and trends
without complex training, code, or queries. In the
short term these point solutions help to bridge
the gap, but the approach is not sustainable. We
have returned to the challenges that led us to
create a standard of truth for the organization.
When people using the diferent local systems
interact, they often have diferent versions of the
same information, and too much time is wasted
trying to resolve these conficts and fnd the one
version everyone can trust. A leading industry
analyst frm confrms the need and opportunity
that this challenge represents: “Vendors that can
deliver business-user self-service features without
sacrifcing essential enterprise capabilities will
position themselves to deliver the best BI platforms
to their customers.”
2
When it comes to delivering inno-
vations to the market, SAP’s guiding
principles include ensuring that
innovation comes without disruption.
2. The Forrester Wave: Agile Business Intelligence
Platforms, Q3 2014.
Business Intelligence Solutions from SAP: Statement of Direction
16 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
The solution we have found to this challenge is
called trusted data discovery. This comes in the
form of agile data discovery capabilities in SAP
Lumira married to the trust and scale provided
by the enterprise-grade SAP BusinessObjects
BI 4.1 platform (see Figure 6). This unique combi-
nation provides SAP customers with an approach
to scale agile BI to the enterprise with the IT gov-
ernance required to deliver trusted data to users.
We plan for SAP customers to take advantage
We intend to innovate trusted data discovery
with new options for SAP customers to share
content among users of SAP Lumira via the
SAP BusinessObjects BI platform without
running SAP Lumira Server. By the same token,
documents prepared in SAP Lumira are planned
to become “frst-class citizens” within the SAP
BusinessObjects BI platform, meaning that all
the popular strengths of the platform in terms of
security, auditing, scheduling, and governance
Planned innovation
SAP Lumira Server
BI platform
BI platform
SAP HANA®®
SAP Lumira®
Server
SAP Lumira SAP Lumira Cloud
+
Figure 6: Trusted Data Discovery with SAP Lumira and the
SAP BusinessObjects BI Platform
of the in-memory SAP HANA platform to run
SAP Lumira Server technology and allow users
to quickly mash up data from multiple sources
and explore and visualize it without having to
create new queries for each step. Then they can
easily share secured and trusted insights as
compelling visualizations, including engaging
infographics, with Web and mobile users.
will apply to them. Moving forward, we plan to
ofer additional deployment options for SAP
Lumira Server. A key part of this plan is to deliver
SAP Lumira Server on the SAP BusinessObjects
BI platform so that customers can run SAP
Lumira Server at a TCO similar to other SAP
BusinessObjects BI solutions on the platform –
for example, on commodity hardware and tightly
integrated with the platform.
Business Intelligence Solutions from SAP: Statement of Direction
17 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SIMPLIFYING SOFTWARE CONSUMPTION
While SAP’s market leadership in the analytics
area is well known, it’s not yet common knowl-
edge that analytics solutions from SAP go beyond
licensed-based, on-premise options to a full
range of cloud-based solutions. With the recent
release of analytic solutions in the SAP HANA
Enterprise Cloud service, our cloud oferings
are even more complete.
Analytics Solutions from SAP in the Cloud
In addition to our on-premise solutions, SAP
ofers multiple BI solutions geared toward, and
deployed in, the cloud. The SAP BusinessObjects
BI 4.1 suite, for example, is fully cloud enabled
and can be deployed to the cloud in a number
of diferent ways. The SAP Lumira Cloud platform
is a full cloud solution with self-service BI features
that allow users to analyze and collaborate on
data, visualizations, and other BI artifacts. We’ve
made it our mission to become the cloud company
powered by SAP HANA – and more cloud
solutions are on the way.
There are many ways companies can deploy their
cloud solutions. For example, SAP BusinessObjects
BI 4.1 solutions can be deployed through Amazon
Web Services or any of our other hosting partners.
Another option is to deploy SAP BusinessObjects
BI solutions on SAP HANA Enterprise Cloud, our
fully managed subscription-based cloud service.
Or SAP can help you deploy, maintain, integrate,
and extend your BI solutions in a private cloud
environment – with support provided through a
single contact for all your solutions and services.
SAP ofers true fexibility in how you plan your
expenditures for analytics in the cloud. As an
existing customer, you can choose to bring your
own license; as a new customer, you can choose
a full subscription ofering for analytics when
deployed with SAP HANA Enterprise Cloud. Using
a subscription model for your BI solutions can
shift costs from capital to operating expenses,
with important efects on your budget. Our fexible
subscription model lets you take advantage of
powerful BI solutions without the infrastructure
investment.
In addition to the above, SAP Lumira Cloud lets
you access, visualize, and share data in a secure
cloud environment, without the help of IT. An
intuitive drag-and-drop interface makes it easy
to visualize data and reveal hidden insights. And
because SAP Lumira Cloud is cloud based, your
BI and visualization solutions can be up and run-
ning quickly without any software or hardware
deployment.
Trusted data discovery is a key area where we
want to continue to deliver innovation in BI.
Business Intelligence Solutions from SAP: Statement of Direction
18 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Further, you don’t have to subscribe to a big-bang
theory to beneft from the cloud. Move as many
or as few of your analytics solutions to the cloud
as you like, transitioning to a hybrid model (a blend
of on-premise and cloud deployments) at your
own pace. For example, you might frst keep data
on premise and use BI tools in the cloud, and
then later migrate your data to the cloud with
SAP HANA Enterprise Cloud or any of our cloud
hosting partners. Choose SAP Lumira Cloud to
enjoy a fully cloud-enabled BI solution with quick
time to insight, lower risk, and subscription
pricing.
In the future, we plan to extend support for the
SAP BusinessObjects BI suite to other cloud
partners. We plan to continue to enhance the
ease of managing the SAP BusinessObjects BI
suite on SAP HANA Enterprise Cloud. We also
intend to provide embeddable reporting services
on SAP HANA Cloud Platform. In addition, we
plan to expand SAP Lumira Cloud with additional
user-driven features while increasing its security
and administrative capabilities to be usable in
larger enterprises and lines of business. We are also
planning to have more BI content embedded in
cloud applications from SAP for human resources,
procurement, and other lines of business.
SIMPLIFY THE ADOPTION OF PREDICTIVE
ANALYTICS
The SAP InfniteInsight® solution opens many
doors for transparent, self-service, and pervasive
advanced predictive analytics. This technology
is not only geared toward predictive algorithmic
enhancements but also supports data manipula-
tions required for these automated processes, as
well as automated deployment for real-time scor-
ing or recommendation systems, simplifying the
entire process in a way not achievable elsewhere.
It is not possible to have a data scientist under
each and every business process for embedding
advanced predictive analytics. But it is our vision
to leverage advanced technology from SAP
InfniteInsight in order to simplify the adoption
of predictive analytics. We aim to make predictive
functionality a natural and expected feature for
business users by surfacing easy-to-consume
advanced predictive analytics in business pro-
cesses. SAP plans therefore to defne and imple-
ment advanced analytics services that can be
used to automate deployment. The services are
envisioned to be delivered in diferent forms to be
part of the BI landscape and ready for integration
into industry and line-of-business applications
and business processes.
We’ve made it our mission to become the
cloud company powered by SAP HANA – and
more cloud solutions are on the way.
Business Intelligence Solutions from SAP: Statement of Direction
19 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
We plan to continue on the path to integrate
automated predictive algorithms from SAP
InfniteInsight into SAP Lumira, augmented
with functionality from SAP Predictive Analysis.
We intend to deliver a dedicated advanced ana-
lytics tool to provide business analysts with free-
form analytics and advanced visualizations on
the data that is either consumed or generated.
We also plan to integrate automation technology
from SAP InfniteInsight into the SAP HANA plat-
form to provide a framework that enables organi-
zations to develop customized predictive models,
easily embed them into applications powered
by SAP HANA, and allow real-time predictive
analytics on Big Data.
CONSIDERATIONS FOR SAP BEX USERS
SAP’s planned BI strategy and road map
for SAP BEx users remains unchanged:
SAP BusinessObjects Analysis and SAP
BusinessObjects Design Studio are intended
to build the path forward for the SAP BEx Web
analyzer tool and SAP BEx Web application
designer tool, respectively, in order to refect
the changing reality of technology and use
cases, and to protect investments in SAP BW.
Some content conversion exists already from the
SAP BEx analyzer tool to SAP BusinessObjects
Analysis, and content conversion from the
SAP BEx Web application designer tool to
SAP BusinessObjects Design Studio is being
investigated.
It is important to note that SAP BusinessObjects
Analysis and SAP BusinessObjects Design Studio
are both in the focus of the BI portfolio conver-
gence strategy, as stated previously.
We envision connecting SAP Lumira to SAP BW
as a top priority. We intend for SAP customers to
enjoy all the agile visualization capabilities of SAP
Lumira on top of SAP BW to serve new use cases
such as end-user empowerment and data mashup
with SAP BW.
Reporting use cases are envisioned to be
best served with SAP Crystal Reports and SAP
BusinessObjects Web Intelligence. We plan to
invest in the integration between both of these
products and SAP BW to close key remaining
gaps in the support of specifc SAP BW and SAP
BEx metadata and use cases relevant to report-
ing use cases.
SAP ofers true fexibility in how you plan
your expenditures for analytics in the cloud.
Business Intelligence Solutions from SAP: Statement of Direction
20 / 20
This statement of direction (SOD) refects just
one step along a continuum in which we work
with our customers, partners, and key thought
leaders to defne the estimated future of our
solutions. We’ve been listening to our customers’
expectations and discussing their needs as input
to this SOD, and we hope that you use this docu-
ment to engage with us further. With your partici-
pation, SAP can continue to deliver innovative
solutions that help develop your insights for
better decision making. If you want to be part
of the conversation, join one of our customer
groups, submit an idea, or simply respond to
our blogs:
• Customer Infuence
(https://infuence.sap.com)
• The idea place
(https://cw.sdn.sap.com/cw/community/ideas)
• SAP community network
(http://scn.sap.com/community
/business-intelligence)
• Social media
(blogs.sap.com/analytics,
www.facebook.com/SAPanalytics,
@SAPAnalytics)
• ASUG: Infuence SAP
(www.asug.com/infuence)
FOR MORE INFORMATION
To learn more about BI solutions from SAP and
how they can help your organization run simpler
and achieve better results, contact your SAP
representative or visit us at www.sap.com/bi.
Engage with SAP
It is our vision to leverage advanced technology
from SAP InfniteInsight in order to simplify the
adoption of predictive analytics.
Studio SAP | 33404enUS (14/09)
© 2014 SAP SE or an SAP afliate company. All rights reserved.
© 2014 SAP SE or an SAP af liate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the
express permission of SAP SE or an SAP af liate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are
trademarks or registered trademarks of SAP SE (or an SAP af liate company) in Germany and other
countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for
additional trademark information and notices. Some software products marketed by SAP SE and its
distributors contain proprietary software components of other software vendors.
National product specifcations may vary.
These materials are provided by SAP SE or an SAP af liate company for informational purposes only,
without representation or warranty of any kind, and SAP SE or its af liated companies shall not be liable for
errors or omissions with respect to the materials. The only warranties for SAP SE or SAP af liate company
products and services are those that are set forth in the express warranty statements accompanying such
products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its af liated companies have no obligation to pursue any course of business
outlined in this document or any related presentation, or to develop or release any functionality mentioned
therein. This document, or any related presentation, and SAP SE’s or its af liated companies’ strategy
and possible future developments, products, and/or platform directions and functionality are all subject
to change and may be changed by SAP SE or its af liated companies at any time for any reason without
notice. The information in this document is not a commitment, promise, or legal obligation to deliver
any material, code, or functionality. All forward-looking statements are subject to various risks and
uncertainties that could cause actual results to difer materially from expectations. Readers are cautioned
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they should not be relied upon in making purchasing decisions.
doc_670733721.pdf
Following SAPs strategy of driving business
innovation through radical simplification, we are
embarking on an effort to simplify our business
intelligence (BI) portfolio.
SAP Statement of Direction
Business Intelligence Solutions
Business Intelligence Solutions from SAP:
Statement of Direction
©
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© 2014 SAP SE or an SAP afliate company. All rights reserved.
Table of Contents
3 Quick Facts
4 Driving Business Innovation Through
Radical Simplifcation
5 The Power of Collective Insight
20 Engage with SAP
Business Intelligence Solutions from SAP: Statement of Direction
3 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Quick Facts
Summary
Following SAP’s strategy of driving business
innovation through radical simplifcation, we are
embarking on an efort to simplify our business
intelligence (BI) portfolio. Building on our previous
experiences with evolving the BI client portfolio
and feedback from customers, we have developed
a straightforward philosophy to drive this initiative,
with the goal of giving enterprises the power of
collective insight through BI, agile visualizations,
and advanced predictive analytics.
Objectives
• Simplify the end-user experience
• Simplify our customers’ core technology stack,
allowing innovation without disruption
• Simplify software consumption and manage-
ment with cloud-based solutions
• Simplify adoption of predictive analytics
Solution
• Convergence of the BI portfolio into core areas
• Innovation without disruption to the BI platform
• Cloud-based BI analytics solutions
• Pervasive advanced predictive analytics
Benefts
• Rapidly connect individuals, data, and processes
to understand the business and drive better
decisions with BI solutions that let users engage
with all their data, on any device, across any
platform
• Intuitively explore and present data to reveal
new insights and real-time understanding
through agile visualizations and trusted data
discovery
• Confdently anticipate what comes next to drive
better business outcomes by universally apply-
ing advanced predictive analytics to information
and processes to optimize actions
Learn more
For more information, please visit
www.sap.com/bi.
The same set of technology innovations can now
be harnessed to help make everything smarter,
faster, and simpler not only for businesses but
also for individuals.
Business Intelligence Solutions from SAP: Statement of Direction
4 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Meanwhile, the world is getting more connected
than ever. More than 1 billion people are now on
social networks, with the power to instantly make
or break brands. Fifty billion devices will be capable
of connecting to the Internet, from cars to wash-
ing machines. The Internet of Things, where billions
of sensors and devices connect and share infor-
mation, is no longer a science-fction fantasy but
the new reality.
Underneath these changes is a perfect storm
of technology innovations. The convergence of
cloud, mobile, social, and Big Data is reshaping
the future of business and is also acting as a
catalyst to empower individuals as employees,
consumers, and citizens, increasing their reach
and relevance. For the frst time, the same set
of technology innovations can be harnessed to
help make everything smarter, faster, and simpler
not only for businesses but also for individuals.
Right now, the complex state of most enterprise
IT is such that IT dollars go toward just keeping
the lights on, with only a fraction available for
innovation. To truly unlock the potential of these
technology innovations, IT must address com-
plexity as one of the top challenges of our times.
Simplifying the customer IT landscape will signif-
cantly reduce costs and speed up innovation
cycles.
SAP corporate strategy focuses on helping our
customers dramatically reduce their expenditures
on hardware and services, shift the savings to
business transformation and innovation, and
empower their people to drive the future trans-
formation of their businesses. We are doing this
by simultaneously simplifying three critical areas:
• We are simplifying the end-user experience by
planning to bring the best of consumer-grade
design into our products through a mobile-frst
strategy. The planned delivery of a simplifed
and unifed user experience for our business
users will help our customers turn their cus-
tomers and end users into fans.
• We are simplifying our customers’ core technol-
ogy stack. At the foundation of our innovation
and strategy is the SAP HANA® platform. With
SAP HANA as the common platform, we can
help our customers dramatically accelerate the
speed of their business while radically simplify-
ing their technology by collapsing complex IT
layers and reducing costs.
• We are simplifying software consumption
with the planned move of our portfolio into
the cloud, with tight integration between
on-premise and cloud solutions. As software
delivery continues to move to the cloud, we
want to enable our customers to experience
the simplicity, speed, and economics of this
delivery model.
Driving Business Innovation Through
Radical Simplifcation
Today, we are in the middle of another profound change in our history. As greater parts
of the global population rise to become middle class, consumers are becoming
more powerful and demanding than ever. At the same time, pressure increases on
natural resources and social services. Consequently, every aspect of your business
strategy and execution can become complex, stretched, and overloaded.
Business Intelligence Solutions from SAP: Statement of Direction
5 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
The Power of Collective Insight
Today we see roughly 10% of people in an organi-
zation have access to analytics. The profound
changes discussed above are predicted to raise
that fgure to 75% by 2020. But as valuable as the
wide-ranging availability of analytics is, the ability
to manage and consume all data is getting harder.
IT is not always in the strongest position to respond
to its internal customers’ needs and innovate in
the way it wants to. So, as business requirements
for analytics get more and more involved, shadow
IT teams are created, perpetuating silos of data.
We need to unlock that data and move it out of
silos. And as we connect it to individuals, to the
work they do, and to the business processes that
run every day, we must also connect the users to
each other. Collaboration drives innovation. Very
few innovations come from a single moment or
single person having that “eureka” experience.
Instead, most innovation comes about through
what we call collective insight. This is a very pow-
erful force. To deliver the power of collective insight,
analytics as we know it needs to change and evolve.
Predictive analysis by itself is not enough – it must
be coupled with great visualizations and the under-
lying semantics that drive fawless data governance.
A truly comprehensive set of analytics solutions,
integrated end to end, holds the key to unlocking
all data and driving collective insight.
Analytics solutions from SAP, available on premise
and in the cloud, unleash the power of collective
insight by delivering enterprise business intelli-
gence, agile visualizations, and advanced predictive
analytics (see Figure 1). With these solutions, SAP
customers can:
• Rapidly connect individuals, data, and processes
to understand the business and drive better
decisions by delivering an enterprise business
intelligence solution that enables users to engage
with all their data, on any device, across any
platform
• Intuitively explore and present data to reveal new
insights at a glance by providing agile visualiza-
tions and trusted data discovery that enable real-
time understanding of data, both big and small
• Confdently anticipate what comes next to drive
better business outcomes by universally apply-
ing advanced predictive analytics to informa-
tion and processes in order to optimize actions
Simplifying the customer IT landscape will signifcantly
reduce costs and speed up innovation cycles.
Business Intelligence Solutions from SAP: Statement of Direction
6 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SIMPLIFYING THE END-USER EXPERIENCE
As business intelligence (BI) solutions from
SAP have evolved over the years to address new
customer needs, introduce new innovations,
and take advantage of emerging technologies,
the portfolio has grown to encompass a large
number of client tools. While these tools provide
best-of-breed experiences in specifc use cases
and together provide a comprehensive BI suite,
it can be difcult and confusing today to choose
which tool to use.
Figure 1: The Power of Collective Insight
Agile
Visualization
Trust
Cloud
Social
Advanced
Analytics
Enterprise
Business Intelligence
Predict
Visualize
Engage
Real-Time Platform
Any Device
Big Data
Planned Convergence of the BI Portfolio
Use Cases
Following SAP’s strategy to drive business inno-
vation by simplifying the end-user experience,
we are embarking on an efort to simplify and
consolidate our BI portfolio. Building on our pre-
vious experiences with evolving the BI client port-
folio and based on feedback from customers, we
have developed a straightforward philosophy to
drive this convergence, based on the following
premises:
Business Intelligence Solutions from SAP: Statement of Direction
7 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
• Never let content expire – While client tools,
interfaces, and architectures may change, the
large amount of historical BI content that has
been created cannot. As the BI portfolio evolves
and is simplifed, existing content is envisioned
to continue to run at the same level of fdelity
and integrity that it always has. This means
that where migration is required, it is planned
to be seamless and provide identical results to
the previous content; where migration is not
required, the existing engines are planned to
continue to run as they do today.
• Make it easy to move or don’t move at all – In
order to help ensure that we don’t let content
expire, the migration process from one tool to
another is intended to be simple and straight-
forward. When a migration is performed, it is
envisioned to be done with minimal user inter-
vention, and the results, including any errors or
discrepancies, are planned to be clearly report-
ed. If such a seamless migration is not possible
due to technical constraints, we do not plan to
make it mandatory, and the existing engines
should continue to run in parallel with the new
ones to allow access to historical content.
• Provide tools to plan and enable upgrades –
A Flash-to-HTML5 conversion tool for the SAP®
BusinessObjects™ Dashboards software (for-
merly known as SAP BusinessObjects
Xcelsius Enterprise® software) is a good example
of this. You can open an existing dashboard,
convert it to HTML5, see what comes over, and
then save the dashboard in HTML5 and continue
to develop it from there.
• Prioritize features to help users move sooner
– As we evolve the new clients, we aim to work
with our customers and user communities to
deliver the features they need to transition to
the simplifed portfolio quickly.
In addition, SAP’s BI strategy will continue
to take a mobile-frst development approach with
envisioned HTML5 experiences across all new
product innovations, including SAP Lumira® soft-
ware and SAP BusinessObjects Design Studio.
The popular BI mobile app SAP BusinessObjects
Mobile will continue to function as a native app
for extending mobile BI content. Customization
of mobile BI apps is planned to be enhanced,
with new functionality added to the existing SAP
BusinessObjects Mobile SDK. Future mobile BI
development is intended to focus on new HTML5
product experiences. SAP plans to continue to
provide a complete, end-to-end mobile strategy
with integration into SAP Mobile Platform and
our device management solutions.
A truly comprehensive set of analytics solutions,
integrated end to end, holds the key to unlocking
all data and driving collective insight.
Business Intelligence Solutions from SAP: Statement of Direction
8 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
We also plan to continue to embed BI content
into SAP business applications, following SAP’s
user-experience strategy of giving customers a
simpler, more consistent, end-to-end experience
whether they’re on the desktop or a mobile device.
We aim to integrate BI tools into more SAP appli-
cations using SAP Fiori® user experience (UX)
principles to deliver a seamless experience that
blends transactions and analytics and gives
business users access to real-time insights.
Overview of the BI Portfolio Today
While the current BI portfolio contains many client
tools, we can group them into three core use
cases:
• Reporting – Often thought of as the core of BI,
reporting tools provide formatted information
to large audiences and are the most widely
adopted BI tools. Reports are often generated
by expert authors, typically in the IT depart-
ment, and are distributed to wide audiences,
usually on a regular scheduled basis, across a
number of channels including the Web, mobile,
PDF, and e-mail. Reports focus on presenting
the data in a paginated fashion with a certain
degree of interactivity. Within the current BI
portfolio, reporting functionality is provided by
SAP Crystal Reports® and SAP BusinessObjects
Web Intelligence® software.
• Dashboards and applications – While reporting
focuses on presenting paginated data, the focus
of dashboards and applications is on presenting
data visualizations on a screen in a very interac-
tive fashion. These presentations focus heavily
on visual elements and often combine diferent
visual elements from diferent data sources
onto a single screen. Built by professional con-
tent creators for mass consumption, they can
range from simple single-screen dashboards to
multiscreen applications with complex work-
fows and capabilities for drilling down and data
analysis. Within today’s BI portfolio, dashboard
and application design capabilities are provided
by SAP BusinessObjects Design Studio and
SAP BusinessObjects Dashboards.
• Agile visualization – While reporting tools and
dashboards and applications are focused on
content created by BI professionals, the focus
of agile visualization is to enable end users to
create their own BI content without IT interven-
tion. With this in mind, agile visualization tools
aim to provide a very easy-to-use interface,
giving users access to a wide variety of data
to visualize, mash up, manipulate, and explore.
We plan to continue to embed BI content into SAP
business applications, giving customers a simpler,
more consistent end-to-end experience.
Business Intelligence Solutions from SAP: Statement of Direction
9 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Ultimately our goal is to simplify the BI portfolio
down to two core areas (see Figure 2):
• Reporting
• Agile visualization and dashboards
Figure 2: Planned Convergence of the BI Portfolio Use Cases
Dashboards and apps
SAP® BusinessObjects™ Design
Studio
SAP BusinessObjects Dashboards
Agile visualization
and dashboards
SAP BusinessObjects Design Studio
SAP Lumira
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Set Analysis
Agile visualization
and dashboards
SAP BusinessObjects Design Studio
SAP Lumira
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
Discovery and analysis
SAP Lumira®
SAP BusinessObjects Explorer®
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Live Ofce
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Set Analysis
Today
Reporting
Planned innovation Planned future direction
SAP BusinessObjects Web Intelligence® and SAP Crystal Reports®
Reporting with SAP Crystal Reports and
SAP BusinessObjects Web Intelligence
SAP Crystal Reports and SAP BusinessObjects
Web Intelligence are planned for continued inno-
vation in 2014 and beyond.
© 2014 SAP SE or an SAP afliate company. All rights reserved.
10 / 20
Business Intelligence Solutions from SAP: Statement of Direction
We plan to continue to enhance SAP
BusinessObjects Web Intelligence, based on
customer feedback, to address users’ needs
with robust and innovative solutions that refect
the changing reality of technology. These future
enhancements are planned to be delivered in
three main areas via a phased approach that will
provide innovation without disruption on a stable
core, and with a continued focus on quality. Plans
include:
• Providing power users with freehand Struc-
tured Query Language (SQL) capability for
building advanced ad hoc queries
• Allowing the developer community to access
more of the existing functionality and extend
the feature set with their own features
• Enhancing interactive reporting capabilities to
allow end users to get new insights on their
data
For SAP Crystal Reports, in addition to planned
enhancements based on customer-driven feed-
back, we are also focusing our eforts on provid-
ing a frst-class enterprise reporting solution for
applications based on SAP HANA.
First Step: Simplify Dashboard and Exploration
The frst step of the planned convergence cen-
ters around simplifying the dashboard and agile
visualization parts of the portfolio (see Figure 3).
In the dashboard segment of our portfolio,
we plan to continue the convergence of SAP
BusinessObjects Design Studio and SAP
BusinessObjects Dashboards, with SAP
BusinessObjects Design Studio becoming the
primary tool for professionally built corporate
dashboards. SAP Lumira is planned to become
the primary tool for self-service and end-user-
created dashboards (such as those created
using exploration views in SAP BusinessObjects
Explorer® software), or simpler dashboards that
used to be created with SAP BusinessObjects
Dashboards.
We plan to continue enhancing SAP
BusinessObjects Design Studio to cover
use cases from both the Web application
designer tool in SAP Business Explorer®
(SAP BEx) tools and SAP BusinessObjects
Dashboards. Additional visual components
such as gauges and scorecards are planned
for addition, with the intention of giving SAP
BusinessObjects Design Studio the same
visual capabilities that SAP BusinessObjects
Dashboards has, along with improved data
access support and simplifed dashboard and
application development. We also plan to intro-
duce ofine support, with the intention of allow-
ing dashboards and applications to be used when
disconnected from the data source, and allowing
scheduling and publishing of applications.
In addition to consolidating the dashboard part
of the portfolio, we plan to begin simplifying
the agile visualization part by merging the SAP
BusinessObjects Explorer use cases with SAP
Lumira. We also plan to introduce the powerful
search capabilities from SAP BusinessObjects
Business Intelligence Solutions from SAP: Statement of Direction
Explorer into SAP Lumira, both within and across
data sets, along with automatic visualization sug-
gestion and display, with the intention of providing
the same easy-to-use navigation interface for end
users.
Figure 3: Simplifying Dashboards and Exploration
Distribute information. Build engaging experiences. Discover. Predict. Create.
Reporting
SAP® BusinessObjects™
Web Intelligence®
SAP Crystal Reports®
Dashboards and apps
SAP BusinessObjects Design Studio
SAP BusinessObjects Dashboards
Agile visualization
SAP Lumira®
SAP BusinessObjects Explorer®
SAP BusinessObjects Set Analysis
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Live Ofce
Second Step: Combine Agile Visualization
and Dashboards
The second step of the planned convergence
brings together the agile visualization and dash-
board parts of the portfolio into a single set of
technologies, and it reorients the client tools
from being technology and use-case focused to
being user focused (see Figure 4). In this step,
SAP Lumira is planned to become the primary
tool for business analysts and end users to work
with and visualize data, as well as to build and
publish simple dashboards. SAP Lumira is
planned to continue focusing on providing an
professionally built corporate dashboards devel-
oped for wide consumption with more sophisti-
cated requirements. For the design studio, we
plan to combine fexible and detailed layouts,
advanced and extendable visualization capabilities,
and powerful scripting for custom workfows.
Rounding out these two central tools, we plan to
ofer a single interface for Microsoft Ofce inte-
gration, based around the edition for Microsoft
Ofce of SAP BusinessObjects Analysis software.
Our intention is to address use cases covered
today with SAP BusinessObjects Analysis,
© 2014 SAP SE or an SAP afliate company. All rights reserved.
11 / 20
easy-to-use nontechnical user interface while
providing deeper functionality in the areas of
data preparation, visualization, storytelling, and
publishing. SAP BusinessObjects Design Studio
is planned to continue as the primary tool for
Business Intelligence Solutions from SAP: Statement of Direction
12 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SAP solutions for enterprise performance
management (EPM), add-in for Microsoft Excel,
and SAP BusinessObjects Live Ofce software
through a single add-on that is planned to pro-
vide access to any data, analysis, and planning.
We also anticipate embedding live visualizations
and dashboards created by SAP Lumira and SAP
BusinessObjects Design Studio within Microsoft
Ofce documents.
As we’ve been thinking about BI convergence,
we’ve been thinking about the diferent user
personas – the IT administrator, the developer
or designer, the analyst, and the decision maker
– and the workfows between them. By moving
to tools focused on user type rather than use
case, we are able to deliver many of the best
practices discovered by our user-experience
research, which shows that these user types
require diferent experiences to be productive
and successful. In this second step of the planned
convergence, we also plan to invest in strong
interoperability between solutions, so that con-
tent created in one tool can be easily used within
another. Today, with a couple of clicks, an analyst
can take an answer from SAP BusinessObjects
Analysis into SAP BusinessObjects Design Studio
and hand it over to a developer or designer to
create a sophisticated dashboard application.
In the future, we envision designers being able to
import business-user-created dashboards from
SAP Lumira into SAP BusinessObjects Design
Studio to further customize them and turn them
into rich applications. Equally, we see business
users being able to retrieve data from BI applica-
tions and move it into SAP Lumira with a single
click, where they will be able to mash up, explore,
and visualize the data any way they want.
Figure 4: Combining Agile Visualization and Dashboards
Distribute information. Discover. Predict. Create. Customize.
Interoperability workfows
Reporting
SAP® BusinessObjects™
Web Intelligence®
SAP Crystal Reports®
SAP BusinessObjects Design Studio
SAP BusinessObjects Dashboards
SAP Lumira®
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Set Analysis
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Live Ofce
Agile visualization; dashboards and apps
Business Intelligence Solutions from SAP: Statement of Direction
13 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Final Step: A Single Tool for Agile Visualization
In the fnal convergence step, SAP Lumira is envi-
sioned to become the single tool for data analysis
and visualization, regardless of data source. In
this phase, we plan to add connectivity to online
analytical processing (OLAP) data sources such
as Microsoft SQL Server Analysis Services and
Oracle Essbase. This, combined with existing
access to the SAP Business Warehouse (SAP BW)
application and SAP HANA, is expected to bring
a full range of OLAP query and visualization capa-
bilities to SAP Lumira (see Figure 5). With this
addition, the distinction between OLAP and rela-
tional data will become less relevant, and custom-
ers will no longer need separate tools for the two
types of data.
In addition to bringing together OLAP and relational
data access, we also plan to incorporate advanced
analytic workfows that have previously required
separate tools, such as SAP BusinessObjects Set
Analysis software for performing segmentation
analysis. These planned enhancements will allow
more complex analyses to be performed within a
single environment and user experience.
Figure 5: A Single Tool for Agile Visualization
Distribute information. Discover. Predict. Create. Customize.
Interoperability workfows
Reporting
SAP® BusinessObjects™
Web Intelligence®
SAP Crystal Reports®
SAP BusinessObjects Design Studio SAP Lumira®
SAP BusinessObjects Analysis,
edition for Microsoft Ofce
SAP BusinessObjects Set Analysis
SAP BusinessObjects Analysis,
edition for OLAP
Agile visualization; dashboards and apps
Business Intelligence Solutions from SAP: Statement of Direction
14 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SIMPLIFYING SAP CUSTOMERS’
TECHNOLOGY STACK
When it comes to delivering innovations to the
market, SAP’s guiding principles include ensuring
that innovation comes without disruption to users
already running our applications. As an example
of this approach, we have enabled SAP Business
Suite users to dramatically expand the value they
get from this software by switching to SAP HANA
as a deployment platform without disrupting
their business processes.
Today, SAP HANA is not a prerequisite for BI
implementations, but we see it as an integral part
of our plans for handling future data growth and
management. We plan for customers to be able
to take more advantage of SAP HANA as a plat-
form, not just as a data layer. As we embark on
this journey to simplify SAP customers’ core
technology stack with SAP HANA, delivering
innovation without disruption is intended to
remain a core guiding principle. Our goal is to
provide SAP customers with options to continue
enjoying innovations from SAP without disrup-
tion to their existing landscape, while optimizing
their total cost of ownership (TCO).
Protecting Your Investments in the
SAP BusinessObjects BI Platform
Many SAP customers have deployed the SAP
BusinessObjects BI platform throughout their
organization to support enterprise BI projects
and give users the power to engage with all their
data, on any device, across any platform, in real
time. We see the pace of adoption of the latest 4.1
release of the SAP BusinessObjects BI platform
growing steadily month after month, fueled both
by new customers and by customers upgrading
from previous versions. Organizations value its
high level of quality, reduced TCO, mobile readiness,
native support for SAP BW, ease of upgrade, and
support for future innovation, to name a few of
the key strengths of this market-leading enterprise
BI platform. Leading industry analyst frms also
confrm the platform’s broad and deep capabili-
ties and its strengths.
1
In the future, we plan to deliver innovations that
will beneft all customers invested in the SAP
BusinessObjects BI platform in order to refect
the changing reality of technology and protect
their investments. We intend to focus on customer
value and facilitate the adoption of these innova-
tions without disruption to existing landscapes,
in alignment with previous investments and with
continued emphasis on optimizing TCO.
Plans are to bring together agile visualization
and dashboards into a single set of technologies,
reorienting the client tools to be user focused.
1. The Forrester Wave: Enterprise Business Intelligence
Platforms, Q4 2013.
Business Intelligence Solutions from SAP: Statement of Direction
15 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SAP customers can expect updates to the SAP
BusinessObjects BI platform in three main areas,
with an ongoing focus on quality. We plan to:
• Simplify the IT experience – We plan to facili-
tate the installation, update, or upgrade of an
SAP BusinessObjects BI landscape with simpli-
fed steps and cleanup. We envision easing the
migration and promotion of existing BI content
with stronger lifecycle management. We also
plan to simplify the administration of users and
servers.
• Enhance existing capabilities – We plan to deliver
stronger auditing and monitoring to enable more
trust and governance. We intend to enhance
support for SAP BW, bridging remaining func-
tional gaps with SAP BEx tools, and we also plan
to increase the performance and scalability of the
platform when serving large mobile deployments.
• Extend the number of platforms and operating
systems we support – Here we plan to focus
on mobile deployments, functional parity, and
the developer community with a new software
development kit (SDK).
More Planned Innovations for BI Platform Users
Trusted data discovery is another key area where
we want to continue to deliver innovation in BI.
Today, we are seeing a shift in organizations.
Fueled by the success of BI and more technically
savvy employees, the desire to fnd creative uses
of information continues to expand. At the same
time, the amount of information available inside
and outside the organization for analysis is explod-
ing. The existing mechanisms that organizations
employ to deliver a “single version of the truth”
are no longer agile enough to keep up with user
demand.
One solution has been to go back to desktop-based
agile solutions, allowing individuals to visualize
data and discover hidden insights and trends
without complex training, code, or queries. In the
short term these point solutions help to bridge
the gap, but the approach is not sustainable. We
have returned to the challenges that led us to
create a standard of truth for the organization.
When people using the diferent local systems
interact, they often have diferent versions of the
same information, and too much time is wasted
trying to resolve these conficts and fnd the one
version everyone can trust. A leading industry
analyst frm confrms the need and opportunity
that this challenge represents: “Vendors that can
deliver business-user self-service features without
sacrifcing essential enterprise capabilities will
position themselves to deliver the best BI platforms
to their customers.”
2
When it comes to delivering inno-
vations to the market, SAP’s guiding
principles include ensuring that
innovation comes without disruption.
2. The Forrester Wave: Agile Business Intelligence
Platforms, Q3 2014.
Business Intelligence Solutions from SAP: Statement of Direction
16 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
The solution we have found to this challenge is
called trusted data discovery. This comes in the
form of agile data discovery capabilities in SAP
Lumira married to the trust and scale provided
by the enterprise-grade SAP BusinessObjects
BI 4.1 platform (see Figure 6). This unique combi-
nation provides SAP customers with an approach
to scale agile BI to the enterprise with the IT gov-
ernance required to deliver trusted data to users.
We plan for SAP customers to take advantage
We intend to innovate trusted data discovery
with new options for SAP customers to share
content among users of SAP Lumira via the
SAP BusinessObjects BI platform without
running SAP Lumira Server. By the same token,
documents prepared in SAP Lumira are planned
to become “frst-class citizens” within the SAP
BusinessObjects BI platform, meaning that all
the popular strengths of the platform in terms of
security, auditing, scheduling, and governance
Planned innovation
SAP Lumira Server
BI platform
BI platform
SAP HANA®®
SAP Lumira®
Server
SAP Lumira SAP Lumira Cloud
+
Figure 6: Trusted Data Discovery with SAP Lumira and the
SAP BusinessObjects BI Platform
of the in-memory SAP HANA platform to run
SAP Lumira Server technology and allow users
to quickly mash up data from multiple sources
and explore and visualize it without having to
create new queries for each step. Then they can
easily share secured and trusted insights as
compelling visualizations, including engaging
infographics, with Web and mobile users.
will apply to them. Moving forward, we plan to
ofer additional deployment options for SAP
Lumira Server. A key part of this plan is to deliver
SAP Lumira Server on the SAP BusinessObjects
BI platform so that customers can run SAP
Lumira Server at a TCO similar to other SAP
BusinessObjects BI solutions on the platform –
for example, on commodity hardware and tightly
integrated with the platform.
Business Intelligence Solutions from SAP: Statement of Direction
17 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
SIMPLIFYING SOFTWARE CONSUMPTION
While SAP’s market leadership in the analytics
area is well known, it’s not yet common knowl-
edge that analytics solutions from SAP go beyond
licensed-based, on-premise options to a full
range of cloud-based solutions. With the recent
release of analytic solutions in the SAP HANA
Enterprise Cloud service, our cloud oferings
are even more complete.
Analytics Solutions from SAP in the Cloud
In addition to our on-premise solutions, SAP
ofers multiple BI solutions geared toward, and
deployed in, the cloud. The SAP BusinessObjects
BI 4.1 suite, for example, is fully cloud enabled
and can be deployed to the cloud in a number
of diferent ways. The SAP Lumira Cloud platform
is a full cloud solution with self-service BI features
that allow users to analyze and collaborate on
data, visualizations, and other BI artifacts. We’ve
made it our mission to become the cloud company
powered by SAP HANA – and more cloud
solutions are on the way.
There are many ways companies can deploy their
cloud solutions. For example, SAP BusinessObjects
BI 4.1 solutions can be deployed through Amazon
Web Services or any of our other hosting partners.
Another option is to deploy SAP BusinessObjects
BI solutions on SAP HANA Enterprise Cloud, our
fully managed subscription-based cloud service.
Or SAP can help you deploy, maintain, integrate,
and extend your BI solutions in a private cloud
environment – with support provided through a
single contact for all your solutions and services.
SAP ofers true fexibility in how you plan your
expenditures for analytics in the cloud. As an
existing customer, you can choose to bring your
own license; as a new customer, you can choose
a full subscription ofering for analytics when
deployed with SAP HANA Enterprise Cloud. Using
a subscription model for your BI solutions can
shift costs from capital to operating expenses,
with important efects on your budget. Our fexible
subscription model lets you take advantage of
powerful BI solutions without the infrastructure
investment.
In addition to the above, SAP Lumira Cloud lets
you access, visualize, and share data in a secure
cloud environment, without the help of IT. An
intuitive drag-and-drop interface makes it easy
to visualize data and reveal hidden insights. And
because SAP Lumira Cloud is cloud based, your
BI and visualization solutions can be up and run-
ning quickly without any software or hardware
deployment.
Trusted data discovery is a key area where we
want to continue to deliver innovation in BI.
Business Intelligence Solutions from SAP: Statement of Direction
18 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
Further, you don’t have to subscribe to a big-bang
theory to beneft from the cloud. Move as many
or as few of your analytics solutions to the cloud
as you like, transitioning to a hybrid model (a blend
of on-premise and cloud deployments) at your
own pace. For example, you might frst keep data
on premise and use BI tools in the cloud, and
then later migrate your data to the cloud with
SAP HANA Enterprise Cloud or any of our cloud
hosting partners. Choose SAP Lumira Cloud to
enjoy a fully cloud-enabled BI solution with quick
time to insight, lower risk, and subscription
pricing.
In the future, we plan to extend support for the
SAP BusinessObjects BI suite to other cloud
partners. We plan to continue to enhance the
ease of managing the SAP BusinessObjects BI
suite on SAP HANA Enterprise Cloud. We also
intend to provide embeddable reporting services
on SAP HANA Cloud Platform. In addition, we
plan to expand SAP Lumira Cloud with additional
user-driven features while increasing its security
and administrative capabilities to be usable in
larger enterprises and lines of business. We are also
planning to have more BI content embedded in
cloud applications from SAP for human resources,
procurement, and other lines of business.
SIMPLIFY THE ADOPTION OF PREDICTIVE
ANALYTICS
The SAP InfniteInsight® solution opens many
doors for transparent, self-service, and pervasive
advanced predictive analytics. This technology
is not only geared toward predictive algorithmic
enhancements but also supports data manipula-
tions required for these automated processes, as
well as automated deployment for real-time scor-
ing or recommendation systems, simplifying the
entire process in a way not achievable elsewhere.
It is not possible to have a data scientist under
each and every business process for embedding
advanced predictive analytics. But it is our vision
to leverage advanced technology from SAP
InfniteInsight in order to simplify the adoption
of predictive analytics. We aim to make predictive
functionality a natural and expected feature for
business users by surfacing easy-to-consume
advanced predictive analytics in business pro-
cesses. SAP plans therefore to defne and imple-
ment advanced analytics services that can be
used to automate deployment. The services are
envisioned to be delivered in diferent forms to be
part of the BI landscape and ready for integration
into industry and line-of-business applications
and business processes.
We’ve made it our mission to become the
cloud company powered by SAP HANA – and
more cloud solutions are on the way.
Business Intelligence Solutions from SAP: Statement of Direction
19 / 20
© 2014 SAP SE or an SAP afliate company. All rights reserved.
We plan to continue on the path to integrate
automated predictive algorithms from SAP
InfniteInsight into SAP Lumira, augmented
with functionality from SAP Predictive Analysis.
We intend to deliver a dedicated advanced ana-
lytics tool to provide business analysts with free-
form analytics and advanced visualizations on
the data that is either consumed or generated.
We also plan to integrate automation technology
from SAP InfniteInsight into the SAP HANA plat-
form to provide a framework that enables organi-
zations to develop customized predictive models,
easily embed them into applications powered
by SAP HANA, and allow real-time predictive
analytics on Big Data.
CONSIDERATIONS FOR SAP BEX USERS
SAP’s planned BI strategy and road map
for SAP BEx users remains unchanged:
SAP BusinessObjects Analysis and SAP
BusinessObjects Design Studio are intended
to build the path forward for the SAP BEx Web
analyzer tool and SAP BEx Web application
designer tool, respectively, in order to refect
the changing reality of technology and use
cases, and to protect investments in SAP BW.
Some content conversion exists already from the
SAP BEx analyzer tool to SAP BusinessObjects
Analysis, and content conversion from the
SAP BEx Web application designer tool to
SAP BusinessObjects Design Studio is being
investigated.
It is important to note that SAP BusinessObjects
Analysis and SAP BusinessObjects Design Studio
are both in the focus of the BI portfolio conver-
gence strategy, as stated previously.
We envision connecting SAP Lumira to SAP BW
as a top priority. We intend for SAP customers to
enjoy all the agile visualization capabilities of SAP
Lumira on top of SAP BW to serve new use cases
such as end-user empowerment and data mashup
with SAP BW.
Reporting use cases are envisioned to be
best served with SAP Crystal Reports and SAP
BusinessObjects Web Intelligence. We plan to
invest in the integration between both of these
products and SAP BW to close key remaining
gaps in the support of specifc SAP BW and SAP
BEx metadata and use cases relevant to report-
ing use cases.
SAP ofers true fexibility in how you plan
your expenditures for analytics in the cloud.
Business Intelligence Solutions from SAP: Statement of Direction
20 / 20
This statement of direction (SOD) refects just
one step along a continuum in which we work
with our customers, partners, and key thought
leaders to defne the estimated future of our
solutions. We’ve been listening to our customers’
expectations and discussing their needs as input
to this SOD, and we hope that you use this docu-
ment to engage with us further. With your partici-
pation, SAP can continue to deliver innovative
solutions that help develop your insights for
better decision making. If you want to be part
of the conversation, join one of our customer
groups, submit an idea, or simply respond to
our blogs:
• Customer Infuence
(https://infuence.sap.com)
• The idea place
(https://cw.sdn.sap.com/cw/community/ideas)
• SAP community network
(http://scn.sap.com/community
/business-intelligence)
• Social media
(blogs.sap.com/analytics,
www.facebook.com/SAPanalytics,
@SAPAnalytics)
• ASUG: Infuence SAP
(www.asug.com/infuence)
FOR MORE INFORMATION
To learn more about BI solutions from SAP and
how they can help your organization run simpler
and achieve better results, contact your SAP
representative or visit us at www.sap.com/bi.
Engage with SAP
It is our vision to leverage advanced technology
from SAP InfniteInsight in order to simplify the
adoption of predictive analytics.
Studio SAP | 33404enUS (14/09)
© 2014 SAP SE or an SAP afliate company. All rights reserved.
© 2014 SAP SE or an SAP af liate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the
express permission of SAP SE or an SAP af liate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are
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National product specifcations may vary.
These materials are provided by SAP SE or an SAP af liate company for informational purposes only,
without representation or warranty of any kind, and SAP SE or its af liated companies shall not be liable for
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products and services are those that are set forth in the express warranty statements accompanying such
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In particular, SAP SE or its af liated companies have no obligation to pursue any course of business
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doc_670733721.pdf