Description
Within this data in regard to business creation program with high quality of entrepreneurial.
CATALOG 2015/2016
BINUS UNIVERSITY
Business Creation
Introduction
Business Creation Program is designed specifically to shape future creative and innovative entrepreneurs.Curriculum
is designedwith a balance of theory and practice, so the graduates will be able to start a new business at third
year/fifth semester. Most of the courses are taught by successful entrepreneurs and experienced venture capital
expert. Students will meet and hear from entrepreneurs who have created successful ventures. Some of these
entrepreneurs will be willing to offer ongoing support and advice. Student will also meet other potential entrepreneurs
like their selves with whom they can share ideas.
Vision
To be globally recognized Business Creation Program with high quality of entrepreneurial skills and ICT abilities.
Mission
The mission of Business Creation program is to contribute to the global community through the provision of world-
class education by:
1. Leveraging people's potential for success through altruistic academic relations and to provide challenging
rewards for innovative talents.
2. Educating students with entrepreneurial knowledge and skills to prepare them for creating new business.
3. Creating creative and innovative entrepreneurs who are able to capture business opportunities in a wide
variety of markets and industries.
4. Conducting entrepreneurial research, professional services and community development to the society.
5. Contributing to the improvement in entrepreneurial knowledge and practice in global communities.
Program Objective
The objectives of the program are :
1. To provide students with fundamental knowledge in Management Science and Business that they will need
in management practices.
2. To equip students with entrepreneurial skills integrated with ICT and high impact research providing
adequate tools for business creation.
3. To provide students with an advanced knowledge and practical of business creation in an across global
business sectors that they need to be a future global entrepreneurs.
CATALOG 2015/2016
BINUS UNIVERSITY
Graduate Competency
At the end of the program, graduates will be able to:
1. Demonstrate and apply knowledge of management practices.
2. Interpret & analyze current global business conditions.
3. Demonstrate and apply critical thinking in current business cases, develop research program for problem
solving in business.
4. Apply critical thinking in current entreprenurial cases in order to solve the business problems with the ability
of ICT utilization.
5. Identify and analyze business opportunities.
6. Create innovative new business.
Prospective Career of the Graduates
There are many fields of career for graduates, including but not limited to:
1. Business Developer/Planner
2. Small Business Consultant
3. Family Business Consultant
4. Business System/Model Consultant
5. Corporate Entrepreneur
6. Venture Capitalist
Curriculum
The Curriculum of Business Creation Program has a unique point and was designed to prepare graduate students’
readiness to apply their entrepreneurial knowledge and to start a new business. The curriculum is designed based on
the Entrepreneurial Process consist of Business Idea & Opportunity (Year 1); Business Model & Business Plan (Year
2); Business Creation/Start-Up (Year 3) and Business Development (Year 4). Using experiential, action based and
project based learning method, students will learn aboutidentifying opportunities that offer the potential to grow a
business; evaluating opportunities, analyzing the competition and minimizing risk; and starting a new business.
Students will understand how to design a business model & write business plann that generates strong revenue
streams; how to protect intellectual property; how to make the best potential investment deals including how
investment deals work and how to think and act in an entrepreneurial manner. Student will gain access to mentoring
expertise from both investors and entrepreneurs; networks and people who can help students make the dream to a
reality; the opportunity to pitch to the investment community and gain feedback and the chance to submit your
business plan to be considered for initial investment. To support the entrepreneurial learning, students are provided
with a wide range of the entrepreneurial competition, which consists of Business Idea Competition, Creative Selling
Competition, Business Model Competition, Business Plan Competition and Business Pitch Competition. In addition to
the competition and mentoring, the students also facilitated by entrepreneurial activities such as Speaking
Opportunities; Sharing session; Workshop & Seminar; Entrepreneur Club; Industrial Visit; Y-Camp/Boot Camp and
Exhibition.
CATALOG 2015/2016
BINUS UNIVERSITY
Course Structure
Sem Code Course Name SCU Total
1
ACCT6087 Introduction to Accounting 4
20
MATH6048 Business Mathematics 4
MGMT6011 Introduction to Management and Business 4
ENTR6016 Introduction to Entrepreneurship 4
ENTR6017 Idea Generation and Opportunity Discovery 4
2
CHAR6013 Character Building: Pancasila 2
20
ECON6014 Microeconomics 4
MKTG6061 Marketing Management 4
ISYS6178 Management Information System 4
ENTR6018 Creative & Innovative Thinking 2
BUSS6051 Design Thinking in Business 4
3
CHAR6014 Character Building: Kewarganegaraan 2
24
ECON6015 Macroeconomics 4
FINC6043 Financial Management 4
MGMT6069 Human Resources Management 4
STAT6078 Business Statistics I 2
MKTG6059 Integrated Marketing Communication 2
MKTG6118 Digital Marketing 2/2
ENTR6019 Business Risk Analysis 2
4
CHAR6015 Character Building: Agama 2
24
LAWS6079 Legal Aspect in Economics 2
ACCT6105 Managerial Accounting 4
MGMT6070 Operational Management 4
STAT6079 Business Statistics II 2/2
COMM6128 Business Communication 2
ENTR6020 New Venture Creation 4
TRSM6099 Hospitality & Service Excellent 2
5 Enrichment Program I 16 16
6
ECON6016 Managerial Economics 4
20
ENTR6033 Entrepreneurial Leadership 2
MGMT6038 Cross Cultural Management 2
ENTR6025 Entrepreneurial Strategy 4
ENTR6026 Managing Growing Business 4
ENTR6027 Global Entrepreneurship 4
7 Enrichment Program II 16 16
8 ENTR6032 Thesis - Business Start-Up Report 6 6
TOTAL CREDIT 146 SCU
*) Entrepreneurship embedded
Enrichment Program I (5
th
Semester) & Enrichment Program II (7
th
Semester):
-) Student will take one of enrichment program tracks (off campus).
CATALOG 2015/2016
BINUS UNIVERSITY
Enrichment Track
Code Course Name SCU Total
Enrichment I
16
ENTR6021 Business Start-Up 8
ENTR6022 Developing Business Model 2
ENTR6023 Launching New Venture 2
ENTR6024 EES in New Business I 4
Enrichment II
16
ENTR6028 Growing a Business 8
ENTR6029 Developing Business Plan 2
ENTR6030 Venture Capital 2
ENTR6031 EES in New Business II 4
The Table of Prerequisite for Business Creation (S1)
Subject Credits Sem Prerequisite Credits Sem
ACCT6105 Managerial Accounting 4 4 ACCT6087 Introduction to Accounting 4 1
FINC6043 Financial Management 4 3 MGMT6011
Introduction to Management and
Business
4 1
Student should pass all of these quality controlled courses as listed below:
No Code Course Name Minimum Grade
1 CHAR6013 Character Building: Pancasila B
2 MKTG6061 Marketing Management C
3 FINC6043 Financial Management C
4 MGMT6069 Human Resources Management* C
5 ECON6014 Microeconomics C
6 ENTR6018 Creative & Innovative Thinking* C
7 ENTR6020 New Venture Creation* C
*) Tutorial & Multipaper
doc_780998208.pdf
Within this data in regard to business creation program with high quality of entrepreneurial.
CATALOG 2015/2016
BINUS UNIVERSITY
Business Creation
Introduction
Business Creation Program is designed specifically to shape future creative and innovative entrepreneurs.Curriculum
is designedwith a balance of theory and practice, so the graduates will be able to start a new business at third
year/fifth semester. Most of the courses are taught by successful entrepreneurs and experienced venture capital
expert. Students will meet and hear from entrepreneurs who have created successful ventures. Some of these
entrepreneurs will be willing to offer ongoing support and advice. Student will also meet other potential entrepreneurs
like their selves with whom they can share ideas.
Vision
To be globally recognized Business Creation Program with high quality of entrepreneurial skills and ICT abilities.
Mission
The mission of Business Creation program is to contribute to the global community through the provision of world-
class education by:
1. Leveraging people's potential for success through altruistic academic relations and to provide challenging
rewards for innovative talents.
2. Educating students with entrepreneurial knowledge and skills to prepare them for creating new business.
3. Creating creative and innovative entrepreneurs who are able to capture business opportunities in a wide
variety of markets and industries.
4. Conducting entrepreneurial research, professional services and community development to the society.
5. Contributing to the improvement in entrepreneurial knowledge and practice in global communities.
Program Objective
The objectives of the program are :
1. To provide students with fundamental knowledge in Management Science and Business that they will need
in management practices.
2. To equip students with entrepreneurial skills integrated with ICT and high impact research providing
adequate tools for business creation.
3. To provide students with an advanced knowledge and practical of business creation in an across global
business sectors that they need to be a future global entrepreneurs.
CATALOG 2015/2016
BINUS UNIVERSITY
Graduate Competency
At the end of the program, graduates will be able to:
1. Demonstrate and apply knowledge of management practices.
2. Interpret & analyze current global business conditions.
3. Demonstrate and apply critical thinking in current business cases, develop research program for problem
solving in business.
4. Apply critical thinking in current entreprenurial cases in order to solve the business problems with the ability
of ICT utilization.
5. Identify and analyze business opportunities.
6. Create innovative new business.
Prospective Career of the Graduates
There are many fields of career for graduates, including but not limited to:
1. Business Developer/Planner
2. Small Business Consultant
3. Family Business Consultant
4. Business System/Model Consultant
5. Corporate Entrepreneur
6. Venture Capitalist
Curriculum
The Curriculum of Business Creation Program has a unique point and was designed to prepare graduate students’
readiness to apply their entrepreneurial knowledge and to start a new business. The curriculum is designed based on
the Entrepreneurial Process consist of Business Idea & Opportunity (Year 1); Business Model & Business Plan (Year
2); Business Creation/Start-Up (Year 3) and Business Development (Year 4). Using experiential, action based and
project based learning method, students will learn aboutidentifying opportunities that offer the potential to grow a
business; evaluating opportunities, analyzing the competition and minimizing risk; and starting a new business.
Students will understand how to design a business model & write business plann that generates strong revenue
streams; how to protect intellectual property; how to make the best potential investment deals including how
investment deals work and how to think and act in an entrepreneurial manner. Student will gain access to mentoring
expertise from both investors and entrepreneurs; networks and people who can help students make the dream to a
reality; the opportunity to pitch to the investment community and gain feedback and the chance to submit your
business plan to be considered for initial investment. To support the entrepreneurial learning, students are provided
with a wide range of the entrepreneurial competition, which consists of Business Idea Competition, Creative Selling
Competition, Business Model Competition, Business Plan Competition and Business Pitch Competition. In addition to
the competition and mentoring, the students also facilitated by entrepreneurial activities such as Speaking
Opportunities; Sharing session; Workshop & Seminar; Entrepreneur Club; Industrial Visit; Y-Camp/Boot Camp and
Exhibition.
CATALOG 2015/2016
BINUS UNIVERSITY
Course Structure
Sem Code Course Name SCU Total
1
ACCT6087 Introduction to Accounting 4
20
MATH6048 Business Mathematics 4
MGMT6011 Introduction to Management and Business 4
ENTR6016 Introduction to Entrepreneurship 4
ENTR6017 Idea Generation and Opportunity Discovery 4
2
CHAR6013 Character Building: Pancasila 2
20
ECON6014 Microeconomics 4
MKTG6061 Marketing Management 4
ISYS6178 Management Information System 4
ENTR6018 Creative & Innovative Thinking 2
BUSS6051 Design Thinking in Business 4
3
CHAR6014 Character Building: Kewarganegaraan 2
24
ECON6015 Macroeconomics 4
FINC6043 Financial Management 4
MGMT6069 Human Resources Management 4
STAT6078 Business Statistics I 2
MKTG6059 Integrated Marketing Communication 2
MKTG6118 Digital Marketing 2/2
ENTR6019 Business Risk Analysis 2
4
CHAR6015 Character Building: Agama 2
24
LAWS6079 Legal Aspect in Economics 2
ACCT6105 Managerial Accounting 4
MGMT6070 Operational Management 4
STAT6079 Business Statistics II 2/2
COMM6128 Business Communication 2
ENTR6020 New Venture Creation 4
TRSM6099 Hospitality & Service Excellent 2
5 Enrichment Program I 16 16
6
ECON6016 Managerial Economics 4
20
ENTR6033 Entrepreneurial Leadership 2
MGMT6038 Cross Cultural Management 2
ENTR6025 Entrepreneurial Strategy 4
ENTR6026 Managing Growing Business 4
ENTR6027 Global Entrepreneurship 4
7 Enrichment Program II 16 16
8 ENTR6032 Thesis - Business Start-Up Report 6 6
TOTAL CREDIT 146 SCU
*) Entrepreneurship embedded
Enrichment Program I (5
th
Semester) & Enrichment Program II (7
th
Semester):
-) Student will take one of enrichment program tracks (off campus).
CATALOG 2015/2016
BINUS UNIVERSITY
Enrichment Track
Code Course Name SCU Total
Enrichment I
16
ENTR6021 Business Start-Up 8
ENTR6022 Developing Business Model 2
ENTR6023 Launching New Venture 2
ENTR6024 EES in New Business I 4
Enrichment II
16
ENTR6028 Growing a Business 8
ENTR6029 Developing Business Plan 2
ENTR6030 Venture Capital 2
ENTR6031 EES in New Business II 4
The Table of Prerequisite for Business Creation (S1)
Subject Credits Sem Prerequisite Credits Sem
ACCT6105 Managerial Accounting 4 4 ACCT6087 Introduction to Accounting 4 1
FINC6043 Financial Management 4 3 MGMT6011
Introduction to Management and
Business
4 1
Student should pass all of these quality controlled courses as listed below:
No Code Course Name Minimum Grade
1 CHAR6013 Character Building: Pancasila B
2 MKTG6061 Marketing Management C
3 FINC6043 Financial Management C
4 MGMT6069 Human Resources Management* C
5 ECON6014 Microeconomics C
6 ENTR6018 Creative & Innovative Thinking* C
7 ENTR6020 New Venture Creation* C
*) Tutorial & Multipaper
doc_780998208.pdf