Description
Malnutrition is a big challenge and why it should matter to business.
An Agenda for Action
1. 2. 3. 4. 5.
6.
What is the challenge? Why does it matter to business? How can the private sector play a role? An Agenda for ACTION Examples of Corporate Leadership Recommendations for Joint Action and Partnerships
1
Challenge Why matter? How? Action Agenda Examples Reco’s
?
? ?
Malnutrition – Impediment to productivity, economic growth, poverty reduction Replicating and scaling up the proven solutions Including private sector
? Vital companies - F&B, agribusiness, health, retail, logistics, media
?
Institutional innovations and partnerships
? Better coordination between donors, cross-sector partnerships
Short Routes
•Exclusive Breastfeeding
•Appropriate complementary feeding •Micronutrient fortification •Health and nutrition education
Long Routes
•Income growth
•Women’s education •Trade policies •Agriculture
1
Challenge Why matter? How? Action Agenda Examples Reco’s
Nearly every step in food production and consumption process offers opportunity for business involvement
?
Key Components of Business Case as identified by WEF
? ? ? ? ? ? Commercially viable new product development Stimulating innovation Opportunity of building brand value / reputation Strengthening community and Govt relations, and with international development agencies/NGOs Healthy and productive labour force in developing countries Contributing to economic/market development by improving mental and physical development of future generations of workers and consumers
Double Bottom Line of CSR and profits can be achieved. Providing micronutrients to the poor through fortified food is a good BoP opportunity
2
Challenge Why matter? How? Action Agenda Examples Reco’s
We agree. But HOW can we play a role?
*Image Source: http://www.radicaledge.co.uk/images/boardroom.jpg
3
Challenge Why matter? How? Action Agenda Examples Reco’s
? ? ?
Sector Core competencies and capabilities Stage in the food value chain
Top Opportunities for using Business Capabilities to reduce hunger
• Increasing food production • Strengthening market systems • Sourcing from smallscale producers • Developing and supporting small/med enterprises for production, processing, distribution of agri products • Improving nutrition through fortified products for BoP • Consumer education, esp. mothers and young children • Strengthening Govt’s commitment and capacity • Public and political suport for investment in hunger reduction • Strengthening NGOs through partnerships
Image Sources: http://www.wizhard.info/images/business.jpg http://www.mouchel.com/Images/shutterstock_17953594%20req%20H%20Magnaycropped_tcm43-21066.jpg Reco’s Challenge Why matter? How? Action Agenda Examples
10 practical steps that businesses can take
4
Challenge Why matter? How? Action Agenda Examples Reco’s
Core Business Operations and Investments
• 1. Invest in process, product and service innovation • 2. Create local biz linkages along food supply chain • 3. Undertake health related marketing / consumer education • 4. Develop technology to improve food productivity/quality • 5. Build physical and institutional infra
Philanthropy and Social Investment Public Policy Dialogue, Advocacy and Institution Building
• 6. Partner with NGO’s, donors, social entrepreneurs and community org’s • 7. Invest in research institutes to support R&D in nutrition, health, economics,
• 8. Build industryw-wide alliances to mobilize/leverage biz leadership, resources and influence • 9. Engage in policy dialogues with Govt’s • 10. Strengthen public institutions and health systems
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
Production and Distribution
? Better inputs and infrastructure including new seeds, technologies, fertilizer, and equipment ? Better practices and methods, especially water management and soil management ? More localized and efficient value chains and strengthened market mechanisms ? Improved food and agricultural trade policy
Marketing, Retail and Consumption
? Promote breastfeeding and appropriate complementary feeding ? Micronutrient fortification and supplementation ? Ante-natal care and maternal and child healthcare ? Health and nutrition education and public campaigns ? Feeding programs in schools and after disasters ? Gender interventions ? Link macroeconomic and health policies
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
“What enlightened companies are doing”
5
Challenge Why matter? How? Action Agenda Examples Reco’s
Cargill
• Partners with nonprofit organisations • Global Flour Fortification Initiative • World Initiative for Soy in Human Health • Integrated education, health and nutrition programs and Latin America and Africa
Sodexho
• Developing global campaign called Stop Hunger • Food donations • Employee volunteering • Alliance to End Hunger (est. 2002)
Unilever
• Sustainable agriculture and health/nutrition activities • Popular Foods Africa – business group to provide affordable fortified products • Partnered with UNICEF to launch Bhavishya – Indian Partnership for Child Nutrition
Other contributors – P&G, Coke, SABMiller, Heinz, Nestle, Tetra Pak
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
?
Chronic Hunger – Strengthen the food chain by
? Business expertise ? Market power
?
INDUSTRY-SPECIFIC ALLIANCES
? The Micronutrient Initiative (MI) – in the area of vitamin and mineral deficiency the MI has played a pioneering role in engaging with business at both a global and national level, and with both individual corporations and trade associations. Among many other activities, it also serves as the Secretariat for the Iodine Network ensuring that 70 percent of all wheat flour rolled in roller mills around the world is fortified with at least iron and folic acid by 2008. ? Sustainable agriculture and commodity alliances –Eg. Sustainable Agriculture Initiative, the Sustainable Food Lab, the World Cocoa Foundation, the Marine Stewardship Council, the Palm Oil Initiative and others.
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
? ? ? ?
Launched in 2002 as a multi-sector alliance, grant-giving and technical assistance body, and advocacy network Core purpose to tackle micronutrient deficiency primarily through food fortification. Delivers its funding and technical assistance through multi-sector National Fortification Alliances in about 17 countries Over the past three years GAIN has set clear measurable targets for itself
? Reduce the prevalence of vitamin and mineral deficiencies by 30% in the areas where GAIN support projects ? Reach 1 billion people with food that has been fortified with vitamins and minerals ? Ensure that 500 million of the people most in need, such as children and pregnant women, regularly consume fortified foods ? Achieve these results at a cost of less than 25 US cents per person, per year.
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
Key messages from Malnutrition Leadership Dialogue
6
Challenge Why matter? How? Action Agenda Examples Reco’s
?
?
? ? ?
?
?
Combine global advocacy with national ownership Make better links between agriculture and nutrition/ production and consumption/ health and economics / governance gaps and market failures/ public policy and implementation programs Engage business beyond philanthropy Focus joint efforts on top priority and high-impact interventions Harness the potential of communications, public health campaigns and information sharing Invest in ‘action-learning’ – simultaneous experimentation and evaluation of projects Identify and support internal champions and intermediary organizations “We need agents and intermediaries if we are going to scale up”
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
doc_843321401.pptx
Malnutrition is a big challenge and why it should matter to business.
An Agenda for Action
1. 2. 3. 4. 5.
6.
What is the challenge? Why does it matter to business? How can the private sector play a role? An Agenda for ACTION Examples of Corporate Leadership Recommendations for Joint Action and Partnerships
1
Challenge Why matter? How? Action Agenda Examples Reco’s
?
? ?
Malnutrition – Impediment to productivity, economic growth, poverty reduction Replicating and scaling up the proven solutions Including private sector
? Vital companies - F&B, agribusiness, health, retail, logistics, media
?
Institutional innovations and partnerships
? Better coordination between donors, cross-sector partnerships
Short Routes
•Exclusive Breastfeeding
•Appropriate complementary feeding •Micronutrient fortification •Health and nutrition education
Long Routes
•Income growth
•Women’s education •Trade policies •Agriculture
1
Challenge Why matter? How? Action Agenda Examples Reco’s
Nearly every step in food production and consumption process offers opportunity for business involvement
?
Key Components of Business Case as identified by WEF
? ? ? ? ? ? Commercially viable new product development Stimulating innovation Opportunity of building brand value / reputation Strengthening community and Govt relations, and with international development agencies/NGOs Healthy and productive labour force in developing countries Contributing to economic/market development by improving mental and physical development of future generations of workers and consumers
Double Bottom Line of CSR and profits can be achieved. Providing micronutrients to the poor through fortified food is a good BoP opportunity
2
Challenge Why matter? How? Action Agenda Examples Reco’s
We agree. But HOW can we play a role?
*Image Source: http://www.radicaledge.co.uk/images/boardroom.jpg
3
Challenge Why matter? How? Action Agenda Examples Reco’s
? ? ?
Sector Core competencies and capabilities Stage in the food value chain
Top Opportunities for using Business Capabilities to reduce hunger
• Increasing food production • Strengthening market systems • Sourcing from smallscale producers • Developing and supporting small/med enterprises for production, processing, distribution of agri products • Improving nutrition through fortified products for BoP • Consumer education, esp. mothers and young children • Strengthening Govt’s commitment and capacity • Public and political suport for investment in hunger reduction • Strengthening NGOs through partnerships
Image Sources: http://www.wizhard.info/images/business.jpg http://www.mouchel.com/Images/shutterstock_17953594%20req%20H%20Magnaycropped_tcm43-21066.jpg Reco’s Challenge Why matter? How? Action Agenda Examples
10 practical steps that businesses can take
4
Challenge Why matter? How? Action Agenda Examples Reco’s
Core Business Operations and Investments
• 1. Invest in process, product and service innovation • 2. Create local biz linkages along food supply chain • 3. Undertake health related marketing / consumer education • 4. Develop technology to improve food productivity/quality • 5. Build physical and institutional infra
Philanthropy and Social Investment Public Policy Dialogue, Advocacy and Institution Building
• 6. Partner with NGO’s, donors, social entrepreneurs and community org’s • 7. Invest in research institutes to support R&D in nutrition, health, economics,
• 8. Build industryw-wide alliances to mobilize/leverage biz leadership, resources and influence • 9. Engage in policy dialogues with Govt’s • 10. Strengthen public institutions and health systems
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
Production and Distribution
? Better inputs and infrastructure including new seeds, technologies, fertilizer, and equipment ? Better practices and methods, especially water management and soil management ? More localized and efficient value chains and strengthened market mechanisms ? Improved food and agricultural trade policy
Marketing, Retail and Consumption
? Promote breastfeeding and appropriate complementary feeding ? Micronutrient fortification and supplementation ? Ante-natal care and maternal and child healthcare ? Health and nutrition education and public campaigns ? Feeding programs in schools and after disasters ? Gender interventions ? Link macroeconomic and health policies
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
“What enlightened companies are doing”
5
Challenge Why matter? How? Action Agenda Examples Reco’s
Cargill
• Partners with nonprofit organisations • Global Flour Fortification Initiative • World Initiative for Soy in Human Health • Integrated education, health and nutrition programs and Latin America and Africa
Sodexho
• Developing global campaign called Stop Hunger • Food donations • Employee volunteering • Alliance to End Hunger (est. 2002)
Unilever
• Sustainable agriculture and health/nutrition activities • Popular Foods Africa – business group to provide affordable fortified products • Partnered with UNICEF to launch Bhavishya – Indian Partnership for Child Nutrition
Other contributors – P&G, Coke, SABMiller, Heinz, Nestle, Tetra Pak
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
?
Chronic Hunger – Strengthen the food chain by
? Business expertise ? Market power
?
INDUSTRY-SPECIFIC ALLIANCES
? The Micronutrient Initiative (MI) – in the area of vitamin and mineral deficiency the MI has played a pioneering role in engaging with business at both a global and national level, and with both individual corporations and trade associations. Among many other activities, it also serves as the Secretariat for the Iodine Network ensuring that 70 percent of all wheat flour rolled in roller mills around the world is fortified with at least iron and folic acid by 2008. ? Sustainable agriculture and commodity alliances –Eg. Sustainable Agriculture Initiative, the Sustainable Food Lab, the World Cocoa Foundation, the Marine Stewardship Council, the Palm Oil Initiative and others.
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
? ? ? ?
Launched in 2002 as a multi-sector alliance, grant-giving and technical assistance body, and advocacy network Core purpose to tackle micronutrient deficiency primarily through food fortification. Delivers its funding and technical assistance through multi-sector National Fortification Alliances in about 17 countries Over the past three years GAIN has set clear measurable targets for itself
? Reduce the prevalence of vitamin and mineral deficiencies by 30% in the areas where GAIN support projects ? Reach 1 billion people with food that has been fortified with vitamins and minerals ? Ensure that 500 million of the people most in need, such as children and pregnant women, regularly consume fortified foods ? Achieve these results at a cost of less than 25 US cents per person, per year.
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
Key messages from Malnutrition Leadership Dialogue
6
Challenge Why matter? How? Action Agenda Examples Reco’s
?
?
? ? ?
?
?
Combine global advocacy with national ownership Make better links between agriculture and nutrition/ production and consumption/ health and economics / governance gaps and market failures/ public policy and implementation programs Engage business beyond philanthropy Focus joint efforts on top priority and high-impact interventions Harness the potential of communications, public health campaigns and information sharing Invest in ‘action-learning’ – simultaneous experimentation and evaluation of projects Identify and support internal champions and intermediary organizations “We need agents and intermediaries if we are going to scale up”
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
Challenge Why matter?
How?
Action Agenda Examples
Reco’s
doc_843321401.pptx