Description
how to articulate your vision, core values, core purpose, core ideology. How to identify core purpose, discovering core ideology.
Building Your Company’s Vision
Contents
? Introduction
? Core Ideology
? ?
Core Values Core Purpose
? Envisioned Future
? ?
Vision level BHAG Vivid description
? A few key points ? Conclusion
Introduction
James C. Collins Jerry I. Porras
Vision
? Aspirational description ? Achieve or accomplish in long term future ? Serves as clear guide
? ?
Current Course of Action
Future Course of Action
Articulating a Vision
Core Ideology
? Enduring Character
? Consistent Identity
? Glue that holds an organization together
Core Values
? Essential and Enduring tenets ? Intrinsic Value
? Independent of current environment
? No Universal core values ? Need not be likable or humanistic
Identifying Core Values
? Define values truly central ? Push with relentless honesty ? Must stand the test of time ? Articulating core values ? Mars Group
Core Purpose
? Reason for being ? Reflects idealistic motivation ? Captures the soul of the organization ? Deeper reasons for an organization’s existence ? Not to be confused with goals or strategies
Identifying Core Purpose
? Five WHYs
?
Start with descriptive statement Deepen and enrich a discussion Helps frame work in meaningful way
?
?
? Random corporate serial killer ? Ask members of “Mars Group”
Discovering Core Ideology
? Do not create or set, discover core ideology ? Do not deduce looking at external environment,
understand by looking inside
? Has to be authentic, cannot fake it
? Role of core ideology to guide and inspire, not
differentiate
? Meaningful and inspirational to people of the
organization
? Core ideology and core ideology statements separate
? Core ideology not core competence
Envisioned Future
? What we aspire to become, achieve and create
? Will require significant change and progress
? Paradoxical
Vision Level BHAG
? Clear and compelling ? Unifying focal point ? Catalyst for team spirit ? BHAG engages people ? BHAG at different levels ? Vision requires special BHAG
Vivid Description
? Need of envisioned future ? Vibrant, engaging and specific description ? Essential parts of vivid description
? ?
?
Passion Emotion Conviction
A Few Key Points
? Core ideology and envisioned future are different ? Core ideology- discovery process ? Envisioned future- creative process ? Different priorities about BHAG and vivid
description
? Analysis of envisioned future
Creation of Effective Envisioned Future
? Requires a certain level of ? Unreasonable confidence and commitment ? Audacity ? Dream ? “Lets try a lot of stuff and keep what works” ? Beware of We’ve Arrived Syndrome
Conclusion
? Lets not make it a muddled stew
? Should bring life to the ? Preservation of core ? Stimulate progress
? Visionary company requires ? 1% vision ? 99% alignment
doc_620955614.pptx
how to articulate your vision, core values, core purpose, core ideology. How to identify core purpose, discovering core ideology.
Building Your Company’s Vision
Contents
? Introduction
? Core Ideology
? ?
Core Values Core Purpose
? Envisioned Future
? ?
Vision level BHAG Vivid description
? A few key points ? Conclusion
Introduction
James C. Collins Jerry I. Porras
Vision
? Aspirational description ? Achieve or accomplish in long term future ? Serves as clear guide
? ?
Current Course of Action
Future Course of Action
Articulating a Vision
Core Ideology
? Enduring Character
? Consistent Identity
? Glue that holds an organization together
Core Values
? Essential and Enduring tenets ? Intrinsic Value
? Independent of current environment
? No Universal core values ? Need not be likable or humanistic
Identifying Core Values
? Define values truly central ? Push with relentless honesty ? Must stand the test of time ? Articulating core values ? Mars Group
Core Purpose
? Reason for being ? Reflects idealistic motivation ? Captures the soul of the organization ? Deeper reasons for an organization’s existence ? Not to be confused with goals or strategies
Identifying Core Purpose
? Five WHYs
?
Start with descriptive statement Deepen and enrich a discussion Helps frame work in meaningful way
?
?
? Random corporate serial killer ? Ask members of “Mars Group”
Discovering Core Ideology
? Do not create or set, discover core ideology ? Do not deduce looking at external environment,
understand by looking inside
? Has to be authentic, cannot fake it
? Role of core ideology to guide and inspire, not
differentiate
? Meaningful and inspirational to people of the
organization
? Core ideology and core ideology statements separate
? Core ideology not core competence
Envisioned Future
? What we aspire to become, achieve and create
? Will require significant change and progress
? Paradoxical
Vision Level BHAG
? Clear and compelling ? Unifying focal point ? Catalyst for team spirit ? BHAG engages people ? BHAG at different levels ? Vision requires special BHAG
Vivid Description
? Need of envisioned future ? Vibrant, engaging and specific description ? Essential parts of vivid description
? ?
?
Passion Emotion Conviction
A Few Key Points
? Core ideology and envisioned future are different ? Core ideology- discovery process ? Envisioned future- creative process ? Different priorities about BHAG and vivid
description
? Analysis of envisioned future
Creation of Effective Envisioned Future
? Requires a certain level of ? Unreasonable confidence and commitment ? Audacity ? Dream ? “Lets try a lot of stuff and keep what works” ? Beware of We’ve Arrived Syndrome
Conclusion
? Lets not make it a muddled stew
? Should bring life to the ? Preservation of core ? Stimulate progress
? Visionary company requires ? 1% vision ? 99% alignment
doc_620955614.pptx