Building competitive advantage with SCM

Description
The PPT includes the SCM in a very comprehensive way.

Building Competitive advantage Through LEAN & AGILE Supply chain

What do we do - Our Consulting offerings and Industry focus…

Consumer Consumer Goods Goods

Pharma Pharma

Discrete Auto Discrete Mfg Mfg

Cement & Cement & Cement & Process Process Process Industries Ind Ind
> M&A

Banking & Banking & Financial Financial services services services

Hospitality

Strategy
(delivered through SDG)

>Corporate Strategy

> Product Portfolio

Operations

> Six Sigma

> Lean manufacturing

> TPM

> BPR

> Sales & CRM

Supply Chain & FVS

> Supply chain Mgt

>Logistics

> Full Value Spend

> Network Optimization

HR & Change Management

> Restructuring > Competency > Change Management > HR systems

Discussion points

• • • •

Business environment changes - context Supply Chain imperatives Supply chain strategies for competitive advantage Current challenges and improvement initiatives

Discussion points

• • • •

Business environment changes - context Supply Chain imperatives Supply chain strategies for competitive advantage Current challenges and improvement initiatives

New emerging realities are the triggers for supply chain Transformation



Retail Customers

• Look for more value for money
• Look for superior quality • Look for new features • Prefer “one stop shop” type of solution

• Want value added services
• Industrial customers • Reliability in deliveries • Flexibility in dealings • Run extra mile during contingencies • Quick in response

Supply Chain needs to align itself to the new realities



Rapid globalization of markets and products

• Trade boundaries are disappearing
• New products and services available from cheaper source • Indian companies are going global thus facing logistics challenges

• Concept of manufacturing in one factory or from one country is seriously challenged
• Regulatory and economic changes – world wide & local • Tax/ Duty free zones

• VAT
• WTO agreement

Supply Chain needs to align itself to the new realities



Innovative practices by competition

• Company owned retail stores
• Forward and backward integration to leverage synergy • RFID • Increasing trends of Cooptition ( Competition coming together )




Proliferation of new products and new channels
• Modern retail format Technological changes

Discussion points

• • • •

Business environment changes - context Supply Chain imperatives Supply chain strategies for competitive advantage Current challenges and improvement initiatives

These translates in to a few critical success factors for business to remain competitive



Speed to market


• •

Quick and successful launch of new products
Value added & superior service Containing ( in fact reducing) cost of goods sold




Managing un predictability in demand
Managing short product life cycle

Supply Chain excellence parameters

Supply chain improvement efforts are therefore directed at

Integration Flow –

How well different entities of supply chain are integrated How quickly ( velocity) the material, goods and information move thro Supply Chain to & fro the customers

Flexibility Synchronization – Efficiency -

How well it can adopt to changing demand scenario
How well different stages / processes are synchronized How well the costs are managed

Service

-

How well are SLAs met and how much are they better than
competition

Discussion points

• • • •

Business environment changes - context Supply Chain imperatives Supply chain strategies for competitive advantage Current challenges and improvement initiatives

Points that need to be considered while creating a competitive Supply Chain



Maximize benefits of Supply Chain Tripod


• •

Building Differentiators in cost and service
Managing demand variability – Deciding Points of commit Leveraging Supply Chain cost transformers


• •

Deciding on most appropriate Supply Chain web
Optimize Push – Pull Boundaries Appropriate to demand un certainty spectrum

A good Supply Chain strategy maximizes benefits along the virtual Tripod

Value Enhancement

Cost Reduction

Cash Liberation

SCM strategy aims for Building Differentiators

? Differentiate service and cost to build
value
Plant 1 or 2 Plant 1

? Look at the supply chain as a portfolio of assets that need to be assembled

uniquely for individual customers
? Build and forge competitive advantage through the SCM differentiators
Large Batch Size

Service

Small batch Size

Arms length

Demand variability

100 Units

Demand Variability Inventory Drift Transport & Logistics Variability Plan Adherence Batch Size Adjustment Procurement quality lead-time Batch Size Forecast Accuracy

Supply Chain Cost Transformer
Assesses and reduces overall supply chain costs ? Full value procurement ? Cost of ownership ? Cost of reach ? Cost of network and fiscal chain ? Make Vs Buy ? Vendor Management

The evolution of a supply chain web brought forward some paradigm shifts in the supply chain perspective
.
? Organizations do not compete on the basis of their “traditional supply chain efficiencies” instead they compete on “supply chain web effectiveness” In configuring their supply chains organizations have a choice regarding their level of participation in each segment of the web; organizations however, do not have a choice about “managing the entire web”. Within an industry “organization supply chain competencies” do not compete with one another; “organization supply chain web competencies” do. A supply chain web is more than a “physical flow of goods”. The flow of goods is accompanied by complex “interdependent fiscal and information flow”. To build supply chain effectiveness all these flows need to be comprehensively managed. Finally, supply chain webs are a “portfolio of supply chain assets” (such as capacities; inventories; WIP; people etc.) This portfolio needs to be uniquely crafted for individual groups of customers to maximize value in the business.

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The definition of the “push / pull boundary” is a critical Supply Chain Configuration decision

Supply Chain process / cycle – initiated by customer event pull
Supply Chain process / cycle – initiated in anticipation of customer event push

Decision on Push- Pull boundaries is critical for both efficiency and effectiveness
Customer Customer Order Cycle

Customer Order Cycle

PULL PROCESSES

Customer Order Arrives Replenishment, Manufacturing, procurement Cycle

L L Bean

Replenishment & Manufacturing Cycle
Manufacturer

PUSH PROCESSES

Procurement Cycle
Supplier

The Uncertainty Spectrum
High implied demand uncertainty
Somewhat uncertain demand

Entirely New Products: the introduction of the palm pilot
New models of existing goods: New Ford Taurus
Established goods: Crest toothpaste Purely functional products: gasoline Highly efficient Integrated steel mills: production scheduled weeks or months in advance with little variety or flexibility Somewhat efficient Hanes apparel : A traditional make-tostock manufacturer with production lead time of several weeks Somewhat responsive Most automotive production : Delivering a large variety of products in a couple of weeks

Somewh at certain demand Low implied demand uncertainty

Highly Responsive Dell : Custom-made PCs and servers in a few days

The Supply Chain Strategy Choices

Supply Chain Strategy choices

? ? ?

Supply Chain Structure Supply Chain participation Supply Chain configuration (tailoring the supply chain)

Supply Chain Structure

? ? ? ?

Time to market (3M – from idea to communication) Responsiveness Flexibility and product configuration (Dell) Efficiency (Wal-Mart; Levers etc.)

Supply Chain Structure
? Determined by product / industry

Made to order heavy engineering

? Design manufacturing coordination ? Cycle time

Man Customization electronics

? Supplier partnerships

? Product Aggregates ? Service networking plan
? Delivery reliability

Consumer durables

FMCG Pharmaceuticals

? Efficiency ? Inventory Service trade offs

Strategic Supply Chain Alignment

Sourcing Strategy

Demand Flow Strategy

Product / Customer Service Strategy

Supply Chain Integration Strategy Four Dimensions of Strategic Supply Chain Management

Strategic Supply Chain Management

Revenue Management

How should we respond to customer expectations to maximize market share and / or pricing margins? Customer Service Segmentation What levels of service does each customer segment expect ?

Product / Customer Service Strategy

Cost-to-serve

What is the cost of responding to the service expectations of each customer segment?

Three Elements of the customer service strategy

Strategic Supply Chain Management

Demand Planning

What level of production and inventory should be maintained to meet customer demand?

Demand Flow Strategy

Channel Design What channel structure(s) meets customer expectations more profitably?

Supply Chain Configuration

What is the optimal number, role, location and linkage of each supply chain participant?

Three Elements of the demand flow strategy

Sourcing Strategy

Manufacturing Management

How should production be organized and managed?

Demand Flow Strategy

Make or buy Which products / components should be manufactured and which should be purchased ?

Capacity Management

Where should plants and suppliers be geographically located and what capacity should exist at each?

Three Elements of the Sourcing Strategy

Supply Chain “Pyramid of Opportunity”

Supply Chain Strategy Supply Chain planning, process & processes
Supply Chain points of commit

Supply Chain execution Full value procurement & Cost transformer

Network Optimization & Fiscal Supply Chain

Supply Chain Organization Structure

Supply Chain optimizers & technology foot print

Supply Chain “Pyramid of Opportunity”
Products & costs decisions Portfolio of SCM assets

Supply Chain Strategy

Push – pull boundaries Make or buy decisions Inventory mix

Supply Chain planning, process & processes
Supply Chain points of commit

Capacity, variety flexibility Plant market choice Logistics footprint Fiscal velocity

Value , Flexibility responsiveness TCO, Cost of skew Collaboration

Supply Chain execution Full value procurement & Cost transformer

Network Optimization & Fiscal Supply Chain

Supply Chain Organization Structure
Technology MIS

Roles , KRA

Supply Chain optimizers & technology foot print

Discussion points

• • • •

Business environment changes - context Supply Chain imperatives Supply chain strategies for competitive advantage Current challenges and improvement initiatives

Challenges in getting copious & quality supplies is forcing organizations to re look at their sourcing strategy
Inbound Logistics Outbound Logistics

Supplier

Manufacturer

Customers

Challenges
Un reliable supplies

Causes
Too many vendors
Legacy costing methods Treating buying as a commercial activity Not managing vendor capacity bottleneck

Escalating material cost
Delayed & Missed supplies Skewed supplies Failure to cope with fluctuating demand Rejections and reworks Increasing buying complexity

Lean manufacturing drives

Supplier

Inbound Logistics

Manufacturer

Outbound Logistics

Customers

Improvement Initiatives
Tierization of vendors ( Kitting supplies)

Rationalization of vendors – Reducing No of Vendors / Component
Categorization to differentiate focus Pay and lock capacities Integrated planning with available vendor capacity

Global sourcing
Reverse auctioning / e procurement ERP / IT integration with vendors Implementing Lean manufacturing at Vendors

Success of these initiatives call for significant paradigm shift

Supplier

Inbound Logistics

Manufacturer

Outbound Logistics

Customers

Current Paradigm
Cost of purchase Transaction Meeting monthly schedule Capability to meet demand Creating vendor capacity Multiple vendors Reacting to Vendor Risks

New Paradigm
Total Cost of Ownership Partnership Flow rate Capability to ramp up Ensuring elasticity of Vendor Capacity Rationalization of Vendor base managing & mitigating vendor risks

In bound logistics - Taking control of inbound logistics is becoming a must for increasing reliability of supplies
Inbound Logistics Outbound Logistics

Supplier

Manufacturer

Customers

Challenges
Un reliable delivery schedule Batch determined by Truck load Lack of movement tracking visibility Damages & Pilferages

Causes
Despatch not under control

Frequency of despatch depends on
truck availability Suppliers may wait for cheaper but not safer transporter to cut cost

In bound logistics - Taking control of inbound logistics is becoming a must for increasing reliability of supplies
Inbound Logistics Outbound Logistics

Supplier

Manufacturer

Customers

Improvement initiatives
Reverse milk run for pick up on a daily basis Combine & optimize supply lots of various suppliers Exploit return empty load of FG deliveries Pull Supplies of small lot size using “Kanban”

Success of these initiatives call for significant paradigm shift

Supplier

Inbound Logistics

Manufacturer

Outbound Logistics

Customers

Current Paradigm
Truck load determines lot size Suppliers to manage transport Reducing Cost of transport

New Paradigm
Customer order determines lot size Organization to take control of transport Reducing TCO

In bound logistics - Taking control of inbound logistics is becoming a must for increasing reliability of supplies
Inbound Logistics Outbound Logistics

Supplier

Manufacturer

Customers

Challenges
Long lead time Low productivity Excess WIP Low capacity utilization Skewed production Fire fighting on quality & re work Sub Optimization

Causes
Status quo mindset

Legacy lay out
Stagnated material Huge lot size Excess Machine break down Wasted time in set up Lack of problem solving approach

In bound logistics - Taking control of inbound logistics is becoming a must for increasing reliability of supplies
Inbound Logistics Outbound Logistics

Supplier

Manufacturer

Customers

Improvement initiatives
Product lay out Lean manufacturing JIT , Single piece flow LP based Integrated planning to maximize bottle neck utilization Six sigma TPM,SMED,

Success of these initiatives call for significant paradigm shift

Supplier

Inbound Logistics

Manufacturer

Outbound Logistics

Customers

Current Paradigm
We are doing good EOQ is the best way to optimize Set up time is un avoidable Problems are nuisance Variations is natural

New Paradigm
Good is the enemy of “Great” Problems provide opportunities Variability can be eliminated

In bound logistics - Taking control of inbound logistics is becoming a must for increasing reliability of supplies
Inbound Logistics Outbound Logistics

Supplier

Manufacturer

Customers

Challenges
Stock out at Depot Inter depot transfer Higher primary and secondary freight Higher & mismatched inventory Too many depots Inaccurate forecasting Poor logistics Legacy depot location Improper mix of transport mode

Causes

In bound logistics - Taking control of inbound logistics is becoming a must for increasing reliability of supplies
Inbound Logistics Outbound Logistics

Supplier

Manufacturer

Customers

Improvement initiatives
Net work optimization Optimization on owned and leased transport 3 PL and 4 PL RFID Replenishment based on “ Pull” at depot Dealer servicing based on secondary sales

Success of these initiatives call for significant paradigm shift

Supplier

Inbound Logistics

Manufacturer

Outbound Logistics

Customers

Current Paradigm
Reduce logistics cost Push material to down stream Logistics as an activity

New Paradigm
optimize between cost and service Look for pull opportunities Logistics as service differentiator

Final Thoughts

• There will be more changes in the business environment

• Competition is likely to intensify both locally and globally
• New internal and external challenges will keep appearing • No strategy whether business or supply chain can afford to be

static

The success is in adopting the new learning and re aligning faster

than competition



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