Introduction
From the recent history, advertising products and services have been crucial for the companies. Their only aim is to increase their sales. However, what will be outcomes of the ads effects to humans life? Do they really know what they are buying and do they really need it?! They may think that consuming advertised products really make them happy. What will they really feel after buying it? Are they satisfied or are they just lying themselves that they made right choice?! From what they are abandoning themselves to purchase the wanted product?! What if people have no needs and aims?! Maybe right advertisement creates needs that will make people happy?! Maybe a lazy person devoid of goals will eventually acquire them after being cognizant of stimulating ads and goals will make him find a job and be recruited?! How does advertisement impact on economic growth of a whole country?! All of these questions will be researched and analyzed in order to find the most important question!
Research question: What are the consequences of stimulating people to make purchases through advertisements in terms of psychological and economical views?
Research objectives:
# Detection of consumers’ reactions after the perception of ads
# To find out consumers’ feelings after making purchases
# To compare economic development statistics of countries with high and less advertisement growth
The chosen topic has very limited literature and can be described as the new global research topic. Nevertheless, while responding to the research question, related conducted literatures will be reviewed and emphasized.
Approach
In order to discern an answer for the research question, inductive approach is chosen because I want to come up with the new theory. The analysis of researched information leads to different possible theories which will be tested further.
Strategy
The strategy will be developed using a ground theory method. The reason for this is that our theory will be developed from data generated by a series of observations which leads to predictions. Questionnaires and observations will be used to collect qualitative data.
References & Bibliography
From the recent history, advertising products and services have been crucial for the companies. Their only aim is to increase their sales. However, what will be outcomes of the ads effects to humans life? Do they really know what they are buying and do they really need it?! They may think that consuming advertised products really make them happy. What will they really feel after buying it? Are they satisfied or are they just lying themselves that they made right choice?! From what they are abandoning themselves to purchase the wanted product?! What if people have no needs and aims?! Maybe right advertisement creates needs that will make people happy?! Maybe a lazy person devoid of goals will eventually acquire them after being cognizant of stimulating ads and goals will make him find a job and be recruited?! How does advertisement impact on economic growth of a whole country?! All of these questions will be researched and analyzed in order to find the most important question!
Research question and objectives
Research question: What are the consequences of stimulating people to make purchases through advertisements in terms of psychological and economical views?
Research objectives:
# Detection of consumers’ reactions after the perception of ads
# To find out consumers’ feelings after making purchases
# To compare economic development statistics of countries with high and less advertisement growth
Literature review
The chosen topic has very limited literature and can be described as the new global research topic. Nevertheless, while responding to the research question, related conducted literatures will be reviewed and emphasized.
Methodology
Approach
In order to discern an answer for the research question, inductive approach is chosen because I want to come up with the new theory. The analysis of researched information leads to different possible theories which will be tested further.
Strategy
The strategy will be developed using a ground theory method. The reason for this is that our theory will be developed from data generated by a series of observations which leads to predictions. Questionnaires and observations will be used to collect qualitative data.
Results
Self-evaluation
References & Bibliography