Description
Incorporated in 1918
Expansion of Britannia
Hemlata - 2258
Namrata - 2213
Roshni - 2242
INGREDIENTS …
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Introduction Of Britannia Industry Limited Milestones of the Company Important Person?s Company?s Background Logo Plant Location Products Punch Lines Vision Mission Objective Goals Strategies Marketing Communication Mix Competitors SWOT
BRITANNIA IS ONE OF INDIA'S BIGGEST FOOD BRAND
Milestones Of The Company
1892- The Genesis - Britannia
1921- Imported machinery introduced 1975- Britannia Biscuit Company takes over biscuit distribution from Parry's 1997- Re-birth - new corporate identity 'Eat Healthy, Think Better'
2001- No.1 food brand of the country
2003- 'Treat Duet'
2005- Re-birth of Tiger
2009- Britannia Launches ActiMind..?Eat Healthy, Think Better' to „Drink Healthy, Think Better' as well!!?
Important Persons Of Company
Chairman : Mr. Nusli Wadia
Managing Director Ms. Vinita Bali
Company’s BaCkgrounD
Plant Location
Kolkata
Delhi
Mumbai
Chennai
Logo
• Red colour denotes Energy and Vitality • White colour denotes Purity
• Green colour stands for Nutrition and Freshness
Products
Products
Cont…
Products
Cont…
Products
Cont…
Punch lines
Products 50-50 Good Day Little Hearts
Punch lines “Very Very Tasty Tasty” “Ho gaya re Good-Day” “Direct Dil se”
Marie Gold
Tiger Treat
“Tea Time biscuit”
“Eat Healthy Think better” “Lovable devils”
Key Steps Towards Strategic Planning
Vision
? To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands. ? Every third person, in India, should be a Britannia consumer.
Mission
Mission
? To dominate the food and beverage market in India
To be one of the best biscuit company. ? To be one of the best biscuit company
OBJECTIVE
Short Term ? To improve image to shareholders ? To improve internal processes and controls
Long Term ? To be the lowest-cost producer in the market ? To become largest volume player in the bakery industry
Goal
? To improve profitability ? To provide better customer service ? To reduce carbon emissions
Marketing Strategies
? A strong quality of the product and customer satisfaction ? A growing relationship with customer and customer retention ? Focus on competitor?s activity ? A growing emphasis on global thinking and local marketing planning
Marketing Mix- 4p’s of Britannia
PRODUCT
PRICE
PLACE
PROMOTION
Competitors Of Britannia
THREATS
? Competition may increase ? They can shift from maturity stage to decline stage ? It is possible that they will have to face switching cost
OPPORTUNITIES
? Generate employment opportunity
? Provide competition to foreign companies ? Improve living standard
WEAKNESSES
? Increases the cost of food product
? Industry and technology requires high investment
? Company is using manpower on large scale so, expenses are high
? No separate colony for employees so, they have to travel a lot on daily basis
Strengths
? Widely accepted in all Generations
? Provide good Instant Remedy for hunger in the form of readymade food
? Preserves the non seasonal food and makes it
available all throughout the year ? There is no labour union in this organization ? Using manpower on large scale ? Company has much experienced, qualified and competent employees in each department
doc_425535639.pptx
Incorporated in 1918
Expansion of Britannia
Hemlata - 2258
Namrata - 2213
Roshni - 2242
INGREDIENTS …
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Introduction Of Britannia Industry Limited Milestones of the Company Important Person?s Company?s Background Logo Plant Location Products Punch Lines Vision Mission Objective Goals Strategies Marketing Communication Mix Competitors SWOT
BRITANNIA IS ONE OF INDIA'S BIGGEST FOOD BRAND
Milestones Of The Company
1892- The Genesis - Britannia
1921- Imported machinery introduced 1975- Britannia Biscuit Company takes over biscuit distribution from Parry's 1997- Re-birth - new corporate identity 'Eat Healthy, Think Better'
2001- No.1 food brand of the country
2003- 'Treat Duet'
2005- Re-birth of Tiger
2009- Britannia Launches ActiMind..?Eat Healthy, Think Better' to „Drink Healthy, Think Better' as well!!?
Important Persons Of Company
Chairman : Mr. Nusli Wadia
Managing Director Ms. Vinita Bali
Company’s BaCkgrounD
Plant Location
Kolkata
Delhi
Mumbai
Chennai
Logo
• Red colour denotes Energy and Vitality • White colour denotes Purity
• Green colour stands for Nutrition and Freshness
Products
Products
Cont…
Products
Cont…
Products
Cont…
Punch lines
Products 50-50 Good Day Little Hearts
Punch lines “Very Very Tasty Tasty” “Ho gaya re Good-Day” “Direct Dil se”
Marie Gold
Tiger Treat
“Tea Time biscuit”
“Eat Healthy Think better” “Lovable devils”
Key Steps Towards Strategic Planning
Vision
? To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands. ? Every third person, in India, should be a Britannia consumer.
Mission
Mission
? To dominate the food and beverage market in India
To be one of the best biscuit company. ? To be one of the best biscuit company
OBJECTIVE
Short Term ? To improve image to shareholders ? To improve internal processes and controls
Long Term ? To be the lowest-cost producer in the market ? To become largest volume player in the bakery industry
Goal
? To improve profitability ? To provide better customer service ? To reduce carbon emissions
Marketing Strategies
? A strong quality of the product and customer satisfaction ? A growing relationship with customer and customer retention ? Focus on competitor?s activity ? A growing emphasis on global thinking and local marketing planning
Marketing Mix- 4p’s of Britannia
PRODUCT
PRICE
PLACE
PROMOTION
Competitors Of Britannia
THREATS
? Competition may increase ? They can shift from maturity stage to decline stage ? It is possible that they will have to face switching cost
OPPORTUNITIES
? Generate employment opportunity
? Provide competition to foreign companies ? Improve living standard
WEAKNESSES
? Increases the cost of food product
? Industry and technology requires high investment
? Company is using manpower on large scale so, expenses are high
? No separate colony for employees so, they have to travel a lot on daily basis
Strengths
? Widely accepted in all Generations
? Provide good Instant Remedy for hunger in the form of readymade food
? Preserves the non seasonal food and makes it
available all throughout the year ? There is no labour union in this organization ? Using manpower on large scale ? Company has much experienced, qualified and competent employees in each department
doc_425535639.pptx