BRIC

“BRIC ”

BY:APRAJITA SHARMA

HISTORY


Came into existence in the year 2001 as “BRIC NATIONS”. Entry Of “South Africa”. The group was renamed BRICS – with the "S" standing for South Africa. Today these countries taken together would account for around 40 % of World Population & 25 % of Global Land.



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BRIC-”EMERGING ECONOMIES”
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New markets. Globalization. Natural Resources. Trade. Financial Contributions.

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“INFLATION”
“In India (60%) and Brazil (44%) especially prices are expected to climb.” - IBR INDIA


BRAZIL

CHINA

RUSSIA The rate will above 6%.


Interest rates•Inflation •Inflation has raised 13 remains at peaked at times in 19 6.6% (4.5 6.4% months. %)

“FINANCE”
BRIC G7


Working 33% capital Long -term 32% finance

19% 30%
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35% of BRIC businesses say they support the US dollar as the global reserve currency. Full support is strongest in Brazil and India. Weakest in China and Russia

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“EMPLOYMENT”


In 2011 45% of businesses increased staff levels (further 41% in 2012). 22% of business leaders in the G7 boosted staff levels (26% expect to do so in 2012). Businesses in the BRIC economies are faced with a shortage of skilled workers.





MARKET “OPPORTUNITIES & CHALLENGES”
OPPORTUNITIES


CHALLENGES






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Increased foreign direct investments. Huge investments in infrastructure. Technology up gradations. Increased Employment. Leading Economy.

Natural disasters. Weak infrastructure. Corruption. Inflationary Pressure.







“CRITICISM”
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BRIC projections are based on the assumptions that resources are limitless and endlessly available. China is in a league of its own compared to the other BRIC countries. India's relations with its neighbor Pakistan. Human rights and democracy. Issue of population growth.

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“CULTURE & WORK STYLES IN BRIC COUNTRIES”
“BRAZIL”
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Brazil’s culture is a friendly. Conversations are lively. WORK ENVIRONMENT

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Modern companies are using lower height walls to promote interaction. Organizations are expected to provide transportation and meal.

CONT..
“ RUSSIA”
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Business leaders are now making their own decisions. Being too independent is considered as negative. WORK ENVIRONMENT

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Managers prefer to sit in private offices. First impressions and image are important. Russians consider the workplace to be their second home.

CONT..
“INDIA”
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Indian organizations tends to be more “people-driven” than “process-driven”. Loyalty & Friendship is important. WORK ENVIRONMENT

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The typical workstation in India generally consists of a work surface & partitions. Some companies are using a combination of open & closed area

CONT..
“CHINA”
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The group is much more important than the individual. Those in superior positions have authority over those below them. “WORK ENVIRONMENT”

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Employees expect & respect a strong leader. Trust are important in the workplace.

THANK-YOU



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