BRANDS TODAY
It has become a surging trend in the 21st century that every firm is taking Branding seriously. Starting from the entrepreneurial middle- aged guy whose hair is starting to recede at an alarming rate right up to the CEO of an MNC who probably doesn't share the same problem as his hair is all gone anyway.
Branding in today's world is significant to companies as candy is important to a child.
Even more so is the significance that online marketers are doing.
Web Branding which actually means translating the brand strategy to an online strategy.
So this process articulates the presence onto the Virtual world.
Companies and marketers have been making a common mistake of invoking exciting methodologies for raking in the sales and profits for a company without contemplating on the implications of strategies devoid of a long term outlook.
The intent of conjuring solutions to increase the clientele base has to be the bread and butter of any organization, albeit what is it that is being done to boost the equity of the company?
Are Internet marketers just resting on their laurels after successfully implementing campaigns that boosted their revenue by a nifty 10%?
Internet Branding has to be taken seriously in today's world due to the ever revolutionizing strategies imposed by the great minds of today.
A Brand should encapsulate the soul of the organization and only by understanding its constitutional position can the Brand propel forward and surge exponentially.
There are a fair share of companies that don't believe in Branding and think of it as a mere transition.
They however feel that critical elements like customer service, sales and an intelligent workforce and management can overcome any adversities.
This however could be a fatal blow to any organization's amour as the notion tends to underestimate the turbulence of today's corporate environment.
They may deny that identity is not worth creating but in actual fact, they could already be perceived as a strong Brand without themselves realizing it.
Whatever the case scenario, if one claims ignorance on the imperativeness of creating a Brand identity, it is tantamount to corporate suicide, sooner rather than later.
Why is there much emphasis on Branding by companies in this era? If we really look into history there never was a time when Branding didn't exist.
It maybe wasn't as explicit as it is in today's technologically liberal community, but it did exist in a plethora of crude ways.In China, around 1750s, there was a rice seller named Hock Seng, who actually had the best tasting rice because he chose to grow it with some special formula.
People knew his name and what he sells and they flocked to him to get the nicer tasting rice.
Although rice is rice and the taste is pretty much the same, he managed to distinguish it and marketed his product well and made it into popular Brand.
If people wanted rice the only place they went was to Hock's paddy field. They chose Hock! Why?
Not so much because they want tasty rice but it's because of how Hock has created an image and established his special rice by Branding. It wasn't your everyday rice.
It was Hock's rice which probably tasted like any other rice, but because he chose to differentiate himself from the other Chinese farmers he managed to create a brand by himself.
India is a land of rich history and tradition and it goes back a long way. Indian astrology is well known around the world as Vedic astrology. Iyer Panditji was a famous astrologer during 500 BC in South India. During that period there were many astrologers, who in actual fact were better than him.
But they weren't as famous or as wealthy as him. Why? Panditji set up a system where he gave consultation to the King and the affluent where he charged a hefty amount but on the other end of the spectrum he gave free consultation to the poor and needy.
He became popular and was well known throughout India for his nobility, expertise and magnanimity The King only got enlightened by Panditji's exploits after many of his people started raving about Panditji's good work. Panditji was good no doubt, but he managed to create a system where he was invited by the King to be his personal astrologer.
So in South India when anyone mentions astrology, the only name that comes to mind is Iyer Panditji.
It is not because he was the best in the land, but it was because he chose to align himself with the best and the "worst" in the land by creating a brand identity.
Internet Branding takes into account Search Engine optimization, E-advertising, E- mailers,
Interactive marketing and of course creating a streamline image in tandem with the company's essence. It has to be aligned with the company's motto and philosophy.
It has to be strong virtually as well. Many Brand managers overlook the power of Internet Branding and hence minimize the essence and significance.
It has become a surging trend in the 21st century that every firm is taking Branding seriously. Starting from the entrepreneurial middle- aged guy whose hair is starting to recede at an alarming rate right up to the CEO of an MNC who probably doesn't share the same problem as his hair is all gone anyway.
Branding in today's world is significant to companies as candy is important to a child.
Even more so is the significance that online marketers are doing.
Web Branding which actually means translating the brand strategy to an online strategy.
So this process articulates the presence onto the Virtual world.
Companies and marketers have been making a common mistake of invoking exciting methodologies for raking in the sales and profits for a company without contemplating on the implications of strategies devoid of a long term outlook.
The intent of conjuring solutions to increase the clientele base has to be the bread and butter of any organization, albeit what is it that is being done to boost the equity of the company?
Are Internet marketers just resting on their laurels after successfully implementing campaigns that boosted their revenue by a nifty 10%?
Internet Branding has to be taken seriously in today's world due to the ever revolutionizing strategies imposed by the great minds of today.
A Brand should encapsulate the soul of the organization and only by understanding its constitutional position can the Brand propel forward and surge exponentially.
There are a fair share of companies that don't believe in Branding and think of it as a mere transition.
They however feel that critical elements like customer service, sales and an intelligent workforce and management can overcome any adversities.
This however could be a fatal blow to any organization's amour as the notion tends to underestimate the turbulence of today's corporate environment.
They may deny that identity is not worth creating but in actual fact, they could already be perceived as a strong Brand without themselves realizing it.
Whatever the case scenario, if one claims ignorance on the imperativeness of creating a Brand identity, it is tantamount to corporate suicide, sooner rather than later.
Why is there much emphasis on Branding by companies in this era? If we really look into history there never was a time when Branding didn't exist.
It maybe wasn't as explicit as it is in today's technologically liberal community, but it did exist in a plethora of crude ways.In China, around 1750s, there was a rice seller named Hock Seng, who actually had the best tasting rice because he chose to grow it with some special formula.
People knew his name and what he sells and they flocked to him to get the nicer tasting rice.
Although rice is rice and the taste is pretty much the same, he managed to distinguish it and marketed his product well and made it into popular Brand.
If people wanted rice the only place they went was to Hock's paddy field. They chose Hock! Why?
Not so much because they want tasty rice but it's because of how Hock has created an image and established his special rice by Branding. It wasn't your everyday rice.
It was Hock's rice which probably tasted like any other rice, but because he chose to differentiate himself from the other Chinese farmers he managed to create a brand by himself.
India is a land of rich history and tradition and it goes back a long way. Indian astrology is well known around the world as Vedic astrology. Iyer Panditji was a famous astrologer during 500 BC in South India. During that period there were many astrologers, who in actual fact were better than him.
But they weren't as famous or as wealthy as him. Why? Panditji set up a system where he gave consultation to the King and the affluent where he charged a hefty amount but on the other end of the spectrum he gave free consultation to the poor and needy.
He became popular and was well known throughout India for his nobility, expertise and magnanimity The King only got enlightened by Panditji's exploits after many of his people started raving about Panditji's good work. Panditji was good no doubt, but he managed to create a system where he was invited by the King to be his personal astrologer.
So in South India when anyone mentions astrology, the only name that comes to mind is Iyer Panditji.
It is not because he was the best in the land, but it was because he chose to align himself with the best and the "worst" in the land by creating a brand identity.
Internet Branding takes into account Search Engine optimization, E-advertising, E- mailers,
Interactive marketing and of course creating a streamline image in tandem with the company's essence. It has to be aligned with the company's motto and philosophy.
It has to be strong virtually as well. Many Brand managers overlook the power of Internet Branding and hence minimize the essence and significance.