Description
Brands for Relaxation Products
FMCG Brands for Relaxation
In terms of market demand
RELAXATION
Today, the pace and mode is fast, hectic and tiring. It is literally a rat race. In such a tiring lifestyle, every human craves relaxation. And with people working harder day by day, the disposable income has also increased. People are ready to spend high amounts of money to purchase products that provide satisfaction and relaxation. Also, relaxing may mean different things to different people. So there is scope for all kinds of reliefproviding products and services in the market. This has lead to strong competition in the market , with the brands trying to satisfy this need of relaxation with a huge variety of products.
ICICI Prudential
• In this animated ad, the central character is full of tension all the time due to the burden of taxes on him with no insurance. • He feels contented with the idea of ICICI prudential life insurance and is Relaxed with the benefits of the same. • End Benefit: Peace of mind. • Targeting the working group of people, moreover the mature consumer who faces lots of responsibilities. • Consumer could be both Male or Female. • Television commercial linkhttp://www.youtube.com/watch?v=2LhbhKpodto&feature=PlayList& p=24C50E1E3DCD87CB&index=1
SARIDON
Sirf ek Saridon aur sardard se aaram
• Cause of problem is terrible “Headache” • The expressions of the person changes after having a Saridon and the atmosphere around him becomes calm and quite. • End Benefit: Instant Relief in pain and he get relaxed and active • No specific gender segmentation • Not so expensive brand. • Visible consumable. • Traditionally used by consumers from years for instant relief from headache.
COCA COLA
Thanda Matlab “Coca Cola”
• Cause is the thirst and heat amidst summer season. • ‘Thanda’ beats the heat and quenches the thirst. • The ‘Desi’ commercial shows how the modern girls are thirsty and their car breaks down in a village. They ask a villager to give them some cold water and he gives them ‘Coca Cola’ and the girls feels so relaxed after drinking it. • The brand has been targeted to youth as the mature consumers are skeptic about having aerated drinks and they prefer traditional drinks like Nariyal Pani or a lemonade than a cola drink. • It’s a modern way of having ‘thanda’. • Not an expensive brand and reachable to all. • Television commercial linkhttp://www.youtube.com/watch?v=9v5FhPZhoYA
Himani Fast Relief
DARD MITAYE CHUTKI MEIN
• Body pain, back pain and Joints pain after a hectic day’s work are the problems. • The television commercial shows how the man makes himself work like a machine and at the end of the day he suffers from pain. • Himani fast relief promises of getting rid of your pains in fraction of seconds. • The brand targets the Workaholics and people having joint pains. • It is a constructed and a modern way of medication. • Low involvement product. • Television commercial linkhttp://www.youtube.com/watch?v=-bjEQ4Yw9Aw
I-Pill
• The cause of problem here are high chances of unwanted pregnancy • End result here is feeling free from that emotional trauma and peace of mind. • I-Pill gives the feeling of security. • The primary target are women and the secondary target are couples who do not want to have a child at present. • Not visible. • Modern way of preventing unwanted pregnancies.
Stayfree Dry Max
• The discomfort faced by women during their periods. • The maxi pads provides the protection and the sense of security to the women. • Stayfree name itself represents being free from tension in those difficult days. • The brand is targeted towards the women from age of 14-40 years. • Modern product and it is constructed. • Television commercial linkhttp://www.youtube.com/watch?v=2Mw8C2YFpqo
ENO
Asar sirf 6 Seconds mein
• The cause of the problem is acidity and indigestion caused due to spicy or oily food. • The person suffering from acidity feels restless and feels uncomfortable. • Eno relieves acidity in a short time span of just 6 seconds and relaxes the person. • Since it is a product for a common problem, the target audience is almost everyone. • So no demographic or psychographic segmentation is relevant. • Television commercial linkhttp://www.youtube.com/watch?v=mALN8abF66Q
VOLTAS AC
India ka Dil. India ka AC
• The cause of the problem is the scorching heat of summers and the escalating bill of AC. • Due to the high mercury, people feel comfortable in the a.c ; but use it sparingly because of the high electricity bills. • Voltas delivers quality air conditioning with less power consumption. • The brand is not much expensive in comparison to other brands. • However the product is a high involvement product. • Caters to all the ages. • Television Commercial Linkhttp://www.youtube.com/watch?v=3q7AaQcXC3g&NR=1
Thank You
doc_284342437.ppt
Brands for Relaxation Products
FMCG Brands for Relaxation
In terms of market demand
RELAXATION
Today, the pace and mode is fast, hectic and tiring. It is literally a rat race. In such a tiring lifestyle, every human craves relaxation. And with people working harder day by day, the disposable income has also increased. People are ready to spend high amounts of money to purchase products that provide satisfaction and relaxation. Also, relaxing may mean different things to different people. So there is scope for all kinds of reliefproviding products and services in the market. This has lead to strong competition in the market , with the brands trying to satisfy this need of relaxation with a huge variety of products.
ICICI Prudential
• In this animated ad, the central character is full of tension all the time due to the burden of taxes on him with no insurance. • He feels contented with the idea of ICICI prudential life insurance and is Relaxed with the benefits of the same. • End Benefit: Peace of mind. • Targeting the working group of people, moreover the mature consumer who faces lots of responsibilities. • Consumer could be both Male or Female. • Television commercial linkhttp://www.youtube.com/watch?v=2LhbhKpodto&feature=PlayList& p=24C50E1E3DCD87CB&index=1
SARIDON
Sirf ek Saridon aur sardard se aaram
• Cause of problem is terrible “Headache” • The expressions of the person changes after having a Saridon and the atmosphere around him becomes calm and quite. • End Benefit: Instant Relief in pain and he get relaxed and active • No specific gender segmentation • Not so expensive brand. • Visible consumable. • Traditionally used by consumers from years for instant relief from headache.
COCA COLA
Thanda Matlab “Coca Cola”
• Cause is the thirst and heat amidst summer season. • ‘Thanda’ beats the heat and quenches the thirst. • The ‘Desi’ commercial shows how the modern girls are thirsty and their car breaks down in a village. They ask a villager to give them some cold water and he gives them ‘Coca Cola’ and the girls feels so relaxed after drinking it. • The brand has been targeted to youth as the mature consumers are skeptic about having aerated drinks and they prefer traditional drinks like Nariyal Pani or a lemonade than a cola drink. • It’s a modern way of having ‘thanda’. • Not an expensive brand and reachable to all. • Television commercial linkhttp://www.youtube.com/watch?v=9v5FhPZhoYA
Himani Fast Relief
DARD MITAYE CHUTKI MEIN
• Body pain, back pain and Joints pain after a hectic day’s work are the problems. • The television commercial shows how the man makes himself work like a machine and at the end of the day he suffers from pain. • Himani fast relief promises of getting rid of your pains in fraction of seconds. • The brand targets the Workaholics and people having joint pains. • It is a constructed and a modern way of medication. • Low involvement product. • Television commercial linkhttp://www.youtube.com/watch?v=-bjEQ4Yw9Aw
I-Pill
• The cause of problem here are high chances of unwanted pregnancy • End result here is feeling free from that emotional trauma and peace of mind. • I-Pill gives the feeling of security. • The primary target are women and the secondary target are couples who do not want to have a child at present. • Not visible. • Modern way of preventing unwanted pregnancies.
Stayfree Dry Max
• The discomfort faced by women during their periods. • The maxi pads provides the protection and the sense of security to the women. • Stayfree name itself represents being free from tension in those difficult days. • The brand is targeted towards the women from age of 14-40 years. • Modern product and it is constructed. • Television commercial linkhttp://www.youtube.com/watch?v=2Mw8C2YFpqo
ENO
Asar sirf 6 Seconds mein
• The cause of the problem is acidity and indigestion caused due to spicy or oily food. • The person suffering from acidity feels restless and feels uncomfortable. • Eno relieves acidity in a short time span of just 6 seconds and relaxes the person. • Since it is a product for a common problem, the target audience is almost everyone. • So no demographic or psychographic segmentation is relevant. • Television commercial linkhttp://www.youtube.com/watch?v=mALN8abF66Q
VOLTAS AC
India ka Dil. India ka AC
• The cause of the problem is the scorching heat of summers and the escalating bill of AC. • Due to the high mercury, people feel comfortable in the a.c ; but use it sparingly because of the high electricity bills. • Voltas delivers quality air conditioning with less power consumption. • The brand is not much expensive in comparison to other brands. • However the product is a high involvement product. • Caters to all the ages. • Television Commercial Linkhttp://www.youtube.com/watch?v=3q7AaQcXC3g&NR=1
Thank You
doc_284342437.ppt