Description
Branding
• WHAT IS CUSTOMER SATISFACTION??? • WHY IS IT NECESSARY FOR THE COMPANY??? MORE ON…
“CUSTOMER SATISFACTION”
PROCESS FOLLOWED FOR CONSUMER’S BEHAVIOUR…
SATISFIED (BUYS) NOT SATISFIED (DOESN’T BUY)
STIMULUS
BLACK BOX
• WHAT IS A BRAND?? • HOW IMPORTANT IT IS FOR A PRODUCT TO BECOME A BRAND?? • CONVERTING CUSTOMERS INTO BRAND ENTHUSIATS…
BRANDING…
BASE
RODUCT: TARGET:-
• The journey began with the movie… SAAT HINDUSTANI… when the product (BIG B) was launched in the industry in 1969. • then came some other average films like… RESHMA AUR SHERA and also PARWANA.
THE TURNING POINT OF THE PRODUCT’S LIFE WHEN IT WAS A
FLICKS FROM
“ZANJEER”
“SUCCESS” (1973).
STRIKING BACK WITH “DEEWAR” (1975)
THEN THE JOURNEY BEGAN…
• THE “PRODUCT” (BIG B) HAD TO GO THROUGH VARIOUS UPS & DOWNS IN THE MARKET. • THE “PRODUCT” (BIG B) ALSO HAD TO PLAY VARIOUS ROLES TO MAKE ITSELF BETTER THAN BEFORE.
• THE ADVENT OF “ABCL CO.” • THE TIME WHEN HE DECIDED TO GO OUT OF WAY. (POLITICS).
• THE INTRODUCTION STAGE. • THE PRODUCT SATISFIED THE CUSTOMERS. • THEN IT BEGAN THE JOURNEY OF BEING A “BRAND”
doc_190626402.ppt
Branding
• WHAT IS CUSTOMER SATISFACTION??? • WHY IS IT NECESSARY FOR THE COMPANY??? MORE ON…
“CUSTOMER SATISFACTION”
PROCESS FOLLOWED FOR CONSUMER’S BEHAVIOUR…
SATISFIED (BUYS) NOT SATISFIED (DOESN’T BUY)
STIMULUS
BLACK BOX
• WHAT IS A BRAND?? • HOW IMPORTANT IT IS FOR A PRODUCT TO BECOME A BRAND?? • CONVERTING CUSTOMERS INTO BRAND ENTHUSIATS…
BRANDING…
BASE
RODUCT: TARGET:-• The journey began with the movie… SAAT HINDUSTANI… when the product (BIG B) was launched in the industry in 1969. • then came some other average films like… RESHMA AUR SHERA and also PARWANA.
THE TURNING POINT OF THE PRODUCT’S LIFE WHEN IT WAS A
FLICKS FROM
“ZANJEER”
“SUCCESS” (1973).
STRIKING BACK WITH “DEEWAR” (1975)
THEN THE JOURNEY BEGAN…
• THE “PRODUCT” (BIG B) HAD TO GO THROUGH VARIOUS UPS & DOWNS IN THE MARKET. • THE “PRODUCT” (BIG B) ALSO HAD TO PLAY VARIOUS ROLES TO MAKE ITSELF BETTER THAN BEFORE.
• THE ADVENT OF “ABCL CO.” • THE TIME WHEN HE DECIDED TO GO OUT OF WAY. (POLITICS).
• THE INTRODUCTION STAGE. • THE PRODUCT SATISFIED THE CUSTOMERS. • THEN IT BEGAN THE JOURNEY OF BEING A “BRAND”
doc_190626402.ppt