apurv.shukla
Apurv Shukla
Topic : Pepsi Crystal - A Big Failure
In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free colas, caffeine-enhanced colas, and all had achieved at least some form of success. So why not a clear cola?
But how did such a big player miss out some of the very basic and underlying business points. This mistake turned out to be one of biggest blunders made by a top brand.
For the entire case refer to : Idea Failure : Pepsi Crystal | CaseStudy.co.in
What according to you were the key mistakes done by Pepsi
Is re-launch of a failed product really bad…what can make it successful
In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free colas, caffeine-enhanced colas, and all had achieved at least some form of success. So why not a clear cola?
But how did such a big player miss out some of the very basic and underlying business points. This mistake turned out to be one of biggest blunders made by a top brand.
For the entire case refer to : Idea Failure : Pepsi Crystal | CaseStudy.co.in
What according to you were the key mistakes done by Pepsi
Is re-launch of a failed product really bad…what can make it successful