Description
This is ppt on brand shahrukh khan
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SHAH RUKH KHAN
Born in New Delhi in 1965 ? Schooling and graduation at Delhi ? Serials, Movies, Producer, Entrepreneur ? No godfather in bollywood ? Knows how to sell himself ? People like his flamboyancy… ? Able to connect… KBC incident ? Wit, Charm… Aamir Khan incident ? Being with the right people ? Creates a larger than life image
?
MOVIES ? ENDORSEMENTS ? COMEBACK ON TV ? KOLKATA KNIGHT RIDERS ? REAL ESTATE ? LIFESTYLE ? STATUS
?
?
Marketing beyond theory
› Show the complete package
› ZERO Cholesterol
?
Marketing beyond theory
› Innovate with your products
Main Hoon Na ? Om Shanti Om
?
Devdas ? DON
?
?
SRK No 1 BRAND
Number One Entertainer King of Endorsements Created larger than life image
?
?
?
SRK and NOKIA
Nokia TVC created by Bates David Enterprise ? Aim of commercial ? Words of Alok Agarwal, Executive VP, Bates David Enterprise ? Words of Devinder Kishore, Marketing Head, Nokia India
?
SRK and JET airways
ShahRukh on Jet?s board ? Commercials for Jet Airways
?
?
ICICI Bank
?
ICICI Bank
› ICICI growth in Dubai and middle east › SRK?s increasing global popularity with NRI
segment › Words of Mr. Nilesh Shah, General Manager, ICICI Bank “The energy and innovation which
Shahrukh Khan represents coupled with his popularity both in India and abroad make him the ideal choice for ICICI Bank, particularly as the Bank makes its global forays. ”
?
COMPAQ
?
COMPAQ
› SRK as Virtual Avatar on
›
› › ›
www.letsgetgoing.com Khan welcomes and ask the customers to enter their details Guide the customers Sends them a SMS Target customers 18-35 years
?
AIRTEL
?
INTRODUCTION
Owners: SRK, Juhi Chawla, Jay Mehta ? Captain: Sourav Ganguly ? Sponsers: The Telegraph, Belmonte, Nokia, HDIL, Reebok, Tag Heur
?
?
HIGHLIGHTS:
Marketing Strategy: First team to come up with a video
?
?
HIGHLIGHTS:
SRK: Leveraging his brand by getting sponsors endorsed by him.
› 4 out of 6 sponsors were endorsed by SRK
?
?
Team with the maximum bottom line in its first year
Total Revenue Expenses 87 45 66 64 72.8 70.4 58 69 Source: www.Indiatoday.com 76 88 68.4 82 73 77 53 85 Net Profit 11 -43 -2.4 -18 -0.2 -6.6 5 -16
Kolkata Knight Riders Royal Challengers Kings XI Punjab Deccan Chargers Chennai Superkings Delhi Daredevils Rajasthan Royals Mumbai Indians
?
How has been this possible:
› Advertising cost of 14 Crore as compared to
an average cost of 6-7 Crore by other teams › Team to generate maximum revenue by gate receipts--- Marketing/Advertising SRK responsible for it. › 32 Crore revenue generated by Sponsors, as compared to an average of 18 Crore by other teams. › Motivating players by gifting them
?
Extending its legacy of reinventing itself
› IPL 2009 season: Serial „knights & angels?
have been started to search for new cheerleaders for KKR
Shah Rukh turns real estate developer in Dubai ? “Shah Rukh Khan Boulevard” situated on the picturesque island of Al Dana. ? Total investment in the estate to the order of Dh 8 billion, scheduled to be completed by 2012 ? Shah Rukh upped celebrities like Angelina Jolie and ex president Bill Clinton to gain his own “jannat” in Dubai
?
?
In his own words: “Shah Rukh Khan Boulevard is my tribute to the
love and affection shown by the people of the UAE to Indian cinema. I believe that residential properties must be a true reflection of the aspiration of the Arab world, and my vision for the project is to make life a celebration. I have lent my name to the project and I intend to share and transfer my passion for design and living spaces into this world class community that residents will be proud of.”
doc_695066451.pptx
This is ppt on brand shahrukh khan
?
SHAH RUKH KHAN
Born in New Delhi in 1965 ? Schooling and graduation at Delhi ? Serials, Movies, Producer, Entrepreneur ? No godfather in bollywood ? Knows how to sell himself ? People like his flamboyancy… ? Able to connect… KBC incident ? Wit, Charm… Aamir Khan incident ? Being with the right people ? Creates a larger than life image
?
MOVIES ? ENDORSEMENTS ? COMEBACK ON TV ? KOLKATA KNIGHT RIDERS ? REAL ESTATE ? LIFESTYLE ? STATUS
?
?
Marketing beyond theory
› Show the complete package
› ZERO Cholesterol
?
Marketing beyond theory
› Innovate with your products
Main Hoon Na ? Om Shanti Om
?
Devdas ? DON
?
?
SRK No 1 BRAND
Number One Entertainer King of Endorsements Created larger than life image
?
?
?
SRK and NOKIA
Nokia TVC created by Bates David Enterprise ? Aim of commercial ? Words of Alok Agarwal, Executive VP, Bates David Enterprise ? Words of Devinder Kishore, Marketing Head, Nokia India
?
SRK and JET airways
ShahRukh on Jet?s board ? Commercials for Jet Airways
?
?
ICICI Bank
?
ICICI Bank
› ICICI growth in Dubai and middle east › SRK?s increasing global popularity with NRI
segment › Words of Mr. Nilesh Shah, General Manager, ICICI Bank “The energy and innovation which
Shahrukh Khan represents coupled with his popularity both in India and abroad make him the ideal choice for ICICI Bank, particularly as the Bank makes its global forays. ”
?
COMPAQ
?
COMPAQ
› SRK as Virtual Avatar on
›
› › ›
www.letsgetgoing.com Khan welcomes and ask the customers to enter their details Guide the customers Sends them a SMS Target customers 18-35 years
?
AIRTEL
?
INTRODUCTION
Owners: SRK, Juhi Chawla, Jay Mehta ? Captain: Sourav Ganguly ? Sponsers: The Telegraph, Belmonte, Nokia, HDIL, Reebok, Tag Heur
?
?
HIGHLIGHTS:
Marketing Strategy: First team to come up with a video
?
?
HIGHLIGHTS:
SRK: Leveraging his brand by getting sponsors endorsed by him.
› 4 out of 6 sponsors were endorsed by SRK
?
?
Team with the maximum bottom line in its first year
Total Revenue Expenses 87 45 66 64 72.8 70.4 58 69 Source: www.Indiatoday.com 76 88 68.4 82 73 77 53 85 Net Profit 11 -43 -2.4 -18 -0.2 -6.6 5 -16
Kolkata Knight Riders Royal Challengers Kings XI Punjab Deccan Chargers Chennai Superkings Delhi Daredevils Rajasthan Royals Mumbai Indians
?
How has been this possible:
› Advertising cost of 14 Crore as compared to
an average cost of 6-7 Crore by other teams › Team to generate maximum revenue by gate receipts--- Marketing/Advertising SRK responsible for it. › 32 Crore revenue generated by Sponsors, as compared to an average of 18 Crore by other teams. › Motivating players by gifting them
?
Extending its legacy of reinventing itself
› IPL 2009 season: Serial „knights & angels?
have been started to search for new cheerleaders for KKR
Shah Rukh turns real estate developer in Dubai ? “Shah Rukh Khan Boulevard” situated on the picturesque island of Al Dana. ? Total investment in the estate to the order of Dh 8 billion, scheduled to be completed by 2012 ? Shah Rukh upped celebrities like Angelina Jolie and ex president Bill Clinton to gain his own “jannat” in Dubai
?
?
In his own words: “Shah Rukh Khan Boulevard is my tribute to the
love and affection shown by the people of the UAE to Indian cinema. I believe that residential properties must be a true reflection of the aspiration of the Arab world, and my vision for the project is to make life a celebration. I have lent my name to the project and I intend to share and transfer my passion for design and living spaces into this world class community that residents will be proud of.”
doc_695066451.pptx