Description
This ppt is about brand personalities of McDonalds and burger king.
BRAND PERSONALITY MCDONALDS V/S BURGER KING
MC DONALDS
World's largest chain of hamburger fast food restaurants ? Serving around 64 million customers daily ? More than 32,000 outlets ? Annual Revenue: US$ 24.075 billion ? Brand Ambassador: Ronald McDonald
?
BURGER KING
Global chain of hamburger fast food restaurants ? More than 12,200 outlets ? Annual revenue: US$2.5 billion ? Brand Ambassador: Creepy King
?
BRAND PERSONALITY
Excitement
Sophistication
Sincerity
Competence
Ruggedness
EXCITEMENT
Youthful Fun Spirited
Carefree Laidback
SINCERITY
Genuine Kind Family-oriented Foundation – gives back to community (Ronald McDonald House Charities) Attempt 100% satisfaction Process-oriented Separate veg and non-veg kitchens (India)
Teenager-oriented Customer-focused Warm
COMPETENCE
Successful Accomplished Influential Market leader Mass-produced standard burgers
Successful Unique niche created Allows customer to make their own burger
SOPHISTICATION
Prestigious Classy
Slightly pretentious
THANK YOU
doc_242602129.pptx
This ppt is about brand personalities of McDonalds and burger king.
BRAND PERSONALITY MCDONALDS V/S BURGER KING
MC DONALDS
World's largest chain of hamburger fast food restaurants ? Serving around 64 million customers daily ? More than 32,000 outlets ? Annual Revenue: US$ 24.075 billion ? Brand Ambassador: Ronald McDonald
?
BURGER KING
Global chain of hamburger fast food restaurants ? More than 12,200 outlets ? Annual revenue: US$2.5 billion ? Brand Ambassador: Creepy King
?
BRAND PERSONALITY
Excitement
Sophistication
Sincerity
Competence
Ruggedness
EXCITEMENT
Youthful Fun Spirited
Carefree Laidback
SINCERITY
Genuine Kind Family-oriented Foundation – gives back to community (Ronald McDonald House Charities) Attempt 100% satisfaction Process-oriented Separate veg and non-veg kitchens (India)
Teenager-oriented Customer-focused Warm
COMPETENCE
Successful Accomplished Influential Market leader Mass-produced standard burgers
Successful Unique niche created Allows customer to make their own burger
SOPHISTICATION
Prestigious Classy
Slightly pretentious
THANK YOU
doc_242602129.pptx