Brand Name Research

[sunandaC]

A Brand name research is important for any brand throughout its lifecycle. It involves personal interviews in which some basic concept statements may be exposed to respondents along with the name. then the respondent are asked to recall the name after having read the same. This indicates the names notice ability and ease of recall. Then spontaneous responses are ascertained to name in terms of:

Latent Association
 What thoughts come to mind upon hearing this name?
 What negative and positive associations exist with new corporate name, product name or service name? What barriers have to be overcome with negative latent associations? How does sound symbolism or phonosemantics (the meaning of sounds) affect the evaluation of a name's latent association?
 What does the name mean to you?
 How would you pronounce this name?
 What do you particularly like/dislike about this name?
 Which product the name suit? Or not suit?
 Which name you like the most and why?
After the ascertaining the responses to these, a preference ranking is done of the names and the best among them is chosen. This methood also helps in ascertaining the names ability to communicate to the respondent, the barriers to comprehension, descriptiveness of the name etc.

 

[bhautik.kawa]

A Brand name research is important for any brand throughout its lifecycle. It involves personal interviews in which some basic concept statements may be exposed to respondents along with the name. then the respondent are asked to recall the name after having read the same. This indicates the names notice ability and ease of recall. Then spontaneous responses are ascertained to name in terms of:

Latent Association
 What thoughts come to mind upon hearing this name?
 What negative and positive associations exist with new corporate name, product name or service name? What barriers have to be overcome with negative latent associations? How does sound symbolism or phonosemantics (the meaning of sounds) affect the evaluation of a name's latent association?
 What does the name mean to you?
 How would you pronounce this name?
 What do you particularly like/dislike about this name?
 Which product the name suit? Or not suit?
 Which name you like the most and why?
After the ascertaining the responses to these, a preference ranking is done of the names and the best among them is chosen. This methood also helps in ascertaining the names ability to communicate to the respondent, the barriers to comprehension, descriptiveness of the name etc.

Yo Buddy,

Here i am uploading Brand Name Characteristics, please check attachment below