Brand Loyalty in recession

[DissertationDude]

Hi,

This post is to investigate the impact of recession on the brand loyalty of conumers. Will consumers still be brand loyal, or will they trade down and not be bothered? Any data will be much appreciated.

 

[Kalpana Heliya]

Hi,

This post is to investigate the impact of recession on the brand loyalty of conumers. Will consumers still be brand loyal, or will they trade down and not be bothered? Any data will be much appreciated.

Please read this:
Is your brand recession-proof?

http://www.interbrand.com/images/papers/33_IP_Consumer_Spending_in_a_Recession.pdf

according to this article recession doesnot cause a sudden change in brand loyalty and it also depends on the product catergories, where a likely tradeoff is expected.


Hope to hear on this very soon.


Regards,
Kalpana Heliya
MP Team

 

[DissertationDude]

Hi Kalpana!

Thanks for the links. I have my report due this weekend. Have looots of information to find! Any further info will be immensely helpful. Cheers.

 

[DissertationDude]

Also is there any particular comsumer behaviour model I can apply for the above question?