Description
BRAND IMAGE ANALYSIS OF VIDEOCON
COMPETITION
BRAND IMAGE ANALYSIS AND CUSTOMER RELATIONSHIP MANAGEMENT
Presented by: Azahruddin Hashmi
Introduction
• Videocon was founded by Nandlal Madhavlal Dhoot in 1987. • It emerged as an industrial conglomerate with interests all over the world. • The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. • It is the third largest picture tube manufacturer in the world. • Videocon group has an annual turnover of US$ 4.1 billion.
SPECTRA OF BUSINESS
• Consumer electronics • Home appliances • Oil and gas • DTH
Major Competitors
• LG • Samsung • Onida • Sony
OBJECTIVES
• Analyze the reputation of Videocon T.V. in the market. • Study Consumer behavior towards the brand Videocon. • Strategies to increase the brand reputation of Videocon in the market. • Understand competitors in the the market.
SWOT ANALYSIS
Strengths High brand awareness. Weaknesses Poor customer service. Opportunities Videocon exploring whole new segments Threats Entrance of global competitors.
Largest distributed manufacturing bases across India. Price Player.
Weak promotional strategy of CTV.
Entry to global markets.
Increasing competition in home market. Brand reputation is decreasing.
Shifting brand loyalty to other companies
Less focus on unconventional channels
Fewer incentives to dealers/retailers
Growing semi urban market.
Global Presence.
METHODOLOGY
Collection of Data
Research Type Data Source Instruments Sampling Unit Sample Size
Primary
Descriptive Research Primary Data Questionnaire Customers, Dealers/ Retailers 100 Customers
Observations and Analysis
Family Income
Awareness about Videocon , SAMSUNG & LG by Customers
Why Videocon, Samsung or LG?
Customer willing to spend on T.V.
Post purchase feedback
Factors affecting Buying decision
Findings
• For consumers service is very important. Beside convenience, service is key factor. • Poor relationship between the company and dealers. • Consumers are satisfied with the quality of Videocon CTV. • Customer switching from VIDEOCON to other brand is due to poor after sell service.
Issues and challenges
• • • • Poor customer retention People perception Technology upgradation rapid in market Competition with other brands
RECOMMENDATIONS
• Improve after sale service. • Need to focus more on promotion of CTV. • Establish better relationship with dealers and retailers. • Organize demonstrations and exhibitions. • Focus on Technology Upgradation. • Enhance brand reputation. • Open exclusive showrooms.
Thank You..
doc_619860042.ppt
BRAND IMAGE ANALYSIS OF VIDEOCON
COMPETITION
BRAND IMAGE ANALYSIS AND CUSTOMER RELATIONSHIP MANAGEMENT
Presented by: Azahruddin Hashmi
Introduction
• Videocon was founded by Nandlal Madhavlal Dhoot in 1987. • It emerged as an industrial conglomerate with interests all over the world. • The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. • It is the third largest picture tube manufacturer in the world. • Videocon group has an annual turnover of US$ 4.1 billion.
SPECTRA OF BUSINESS
• Consumer electronics • Home appliances • Oil and gas • DTH
Major Competitors
• LG • Samsung • Onida • Sony
OBJECTIVES
• Analyze the reputation of Videocon T.V. in the market. • Study Consumer behavior towards the brand Videocon. • Strategies to increase the brand reputation of Videocon in the market. • Understand competitors in the the market.
SWOT ANALYSIS
Strengths High brand awareness. Weaknesses Poor customer service. Opportunities Videocon exploring whole new segments Threats Entrance of global competitors.
Largest distributed manufacturing bases across India. Price Player.
Weak promotional strategy of CTV.
Entry to global markets.
Increasing competition in home market. Brand reputation is decreasing.
Shifting brand loyalty to other companies
Less focus on unconventional channels
Fewer incentives to dealers/retailers
Growing semi urban market.
Global Presence.
METHODOLOGY
Collection of Data
Research Type Data Source Instruments Sampling Unit Sample Size
Primary
Descriptive Research Primary Data Questionnaire Customers, Dealers/ Retailers 100 Customers
Observations and Analysis
Family Income
Awareness about Videocon , SAMSUNG & LG by Customers
Why Videocon, Samsung or LG?
Customer willing to spend on T.V.
Post purchase feedback
Factors affecting Buying decision
Findings
• For consumers service is very important. Beside convenience, service is key factor. • Poor relationship between the company and dealers. • Consumers are satisfied with the quality of Videocon CTV. • Customer switching from VIDEOCON to other brand is due to poor after sell service.
Issues and challenges
• • • • Poor customer retention People perception Technology upgradation rapid in market Competition with other brands
RECOMMENDATIONS
• Improve after sale service. • Need to focus more on promotion of CTV. • Establish better relationship with dealers and retailers. • Organize demonstrations and exhibitions. • Focus on Technology Upgradation. • Enhance brand reputation. • Open exclusive showrooms.
Thank You..
doc_619860042.ppt