A VERY GOOD EXAMPLE OG COMPANY DABUR WHO IS SUCESSFULLY USING ITS BRAND EXTENSIONS STRATEGIES.
With its Real brand of fruit juices and eponymous honey is Dabur India a foods company? Or, with its Vatika range of shampoos, Gulabari cream and the Odomos range of mosquito repellents and Babool and Meswak toothpastes, a fast moving consumer goods company? Perhaps a retailer, with its new foray into health and beauty retailing with new-u?
Or, is Dabur an Ayurvedic and herbal products company? Indeed, with the merger of Dabur Foods with itself, Dabur India is all this and more.
More because the Rs 2,196-crore Dabur India is metamorphosing in a way that any one of these monikers may not suit the company.
Instead, with its portfolio of products Dabur, in the coming months, would like to see itself as a player in the health and wellness space where all its brands will be leveraged on these planks.
As Sunil Duggal, CEO, points out, “We believe this merger is a unique opportunity to combine the strengths of a foods company with those of a growing and profitable FMCG business to create an extraordinarily strong and rapidly growing global competitor in the health and wellness space.”
Big plans are a foot for the foods business. Today, this segment derives most of its revenues from the fruit juice business, but with a portfolio also of culinary products under the Home made brand.
“There are opportunities in the ready-to-cook, ready-to-eat and convenience food sectors. These may be small today, but are growing at a fast pace and offer a huge potential in times to come.
Our foods portfolio will surely have a greater play in the composition. Our immediate priority is to increase our presence in the fruit drinks market,” declares Duggal.
With its Real brand of fruit juices and eponymous honey is Dabur India a foods company? Or, with its Vatika range of shampoos, Gulabari cream and the Odomos range of mosquito repellents and Babool and Meswak toothpastes, a fast moving consumer goods company? Perhaps a retailer, with its new foray into health and beauty retailing with new-u?
Or, is Dabur an Ayurvedic and herbal products company? Indeed, with the merger of Dabur Foods with itself, Dabur India is all this and more.
More because the Rs 2,196-crore Dabur India is metamorphosing in a way that any one of these monikers may not suit the company.
Instead, with its portfolio of products Dabur, in the coming months, would like to see itself as a player in the health and wellness space where all its brands will be leveraged on these planks.
As Sunil Duggal, CEO, points out, “We believe this merger is a unique opportunity to combine the strengths of a foods company with those of a growing and profitable FMCG business to create an extraordinarily strong and rapidly growing global competitor in the health and wellness space.”
Big plans are a foot for the foods business. Today, this segment derives most of its revenues from the fruit juice business, but with a portfolio also of culinary products under the Home made brand.
“There are opportunities in the ready-to-cook, ready-to-eat and convenience food sectors. These may be small today, but are growing at a fast pace and offer a huge potential in times to come.
Our foods portfolio will surely have a greater play in the composition. Our immediate priority is to increase our presence in the fruit drinks market,” declares Duggal.