Description
The brand Diesel was born more than 20 years ago at Molvena,Italy and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories
BRAND TRACK – DIESEL: FUEL YOURSELF…! An island with a magnificent collection to quench your desires of the most breath–taking clothes, bags and accessories, denims, fragrances, eyewear, helmets, footwear and so the list goes on. And if you are wondering as to what different it has to offer, and then check out the new “Diesel Island”.. The brand Diesel was born more than 20 years ago at Molvena,Italy and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. Ever since it was established by Renzo Rosso in 1978, it has been producing dynamic and imaginative line to contribute to the fashion industry. It is present in over 80 countries with 10,000 points of sale and almost 50 company-owned stores. Diesel, which itself has an exaggeration of being an innovative international design company, offers you all that you need to flaunt well in your day to day life The very unorthodox design methods of the company has helped it to develop a reputation for the off-beat and proved immensely appealing to the youth market across the globe which includes Europe, America,
Africa.
It is best known for its best luxury products. The Diesel line of clothing was different – when once out was worn, prewashed with some holes in them, but least the people earlier realized that it was the intended look being offered to them. The company debuted a new line of upscale, more fashion-conscious clothing under the label Diesel Style Lab.
Diesel's innovative approach to marketing has let it to be perhaps the first clothing company to market their clothing in video games, and has developed innovative approaches to fashion shows. In recent years the company has driven its attention to endorsing young creativity by sponsoring several projects such as the Diesel-U-Music Contest. Diesel has been the founding partner of International Talent Support in its various forms. Diesel has also offered sponsorship and creative contribution to the 2006 edition of Vienna's Life Ball AIDS charity, as well as the Sundance Film Festival.
Diesel, always remaining in controversies by its anti-establishmentarian ads, has emphasized its image intentionally to mock the young people as well as glorify them with their very open ad campaigns. Since they come up with the slogan “For the successful Living”, they do not ever fail to target the crowd .Diesel became the right clothing choice because it represented an alternative, rebellious lifestyle. Proved to be the follower of his words, Rosso totally applies to what he stated “What is really important to me is that we do something special, be it clothes, a window display, an ad campaign. It’s really not important to me to make big sales” as this was the time when his brand was turning in 3 million Euro; a testimony to how fearless passion can lead to growth. The company took care to separate its new line, which was nonetheless sold in its retail stores and in-store boutiques, from its youth-market Diesel line--seen as a necessary move to preserve the company's trendsetter status among its core youth market. Most of Diesel’s current production is outsourced, to small and medium-sized companies. Production of denim jeans is based exclusively in Italy. All international logistics operations (wholesale and retail) are centrally managed and carefully controlled. It is a company of awards for its explicit products and advertisements including the “Premio Rislutat” award in 1996 from the Bocconi Institute in Milan for “Best Italian Company of the Year”. The company has been spread internationally , boosting its presence to some 40 countries with its scales almost topping. Facing tough competition from the leading brand Levis, it was the very obvious and boldly planned marketing that the consumers made a note. Indeed we are all shaped and fashioned by what we love, so hunger for the best international brand would definitely cease here. Flaunt the very different look you carry with the “Be stupid”, “Black Gold” “55DSL” collections. Locate your store right now. Indulge yourself in the best Fashion Fiesta .. Gear yourself up, Fuel Yourself.
doc_773837690.docx
The brand Diesel was born more than 20 years ago at Molvena,Italy and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories
BRAND TRACK – DIESEL: FUEL YOURSELF…! An island with a magnificent collection to quench your desires of the most breath–taking clothes, bags and accessories, denims, fragrances, eyewear, helmets, footwear and so the list goes on. And if you are wondering as to what different it has to offer, and then check out the new “Diesel Island”.. The brand Diesel was born more than 20 years ago at Molvena,Italy and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. Ever since it was established by Renzo Rosso in 1978, it has been producing dynamic and imaginative line to contribute to the fashion industry. It is present in over 80 countries with 10,000 points of sale and almost 50 company-owned stores. Diesel, which itself has an exaggeration of being an innovative international design company, offers you all that you need to flaunt well in your day to day life The very unorthodox design methods of the company has helped it to develop a reputation for the off-beat and proved immensely appealing to the youth market across the globe which includes Europe, America,
Africa.
It is best known for its best luxury products. The Diesel line of clothing was different – when once out was worn, prewashed with some holes in them, but least the people earlier realized that it was the intended look being offered to them. The company debuted a new line of upscale, more fashion-conscious clothing under the label Diesel Style Lab.
Diesel's innovative approach to marketing has let it to be perhaps the first clothing company to market their clothing in video games, and has developed innovative approaches to fashion shows. In recent years the company has driven its attention to endorsing young creativity by sponsoring several projects such as the Diesel-U-Music Contest. Diesel has been the founding partner of International Talent Support in its various forms. Diesel has also offered sponsorship and creative contribution to the 2006 edition of Vienna's Life Ball AIDS charity, as well as the Sundance Film Festival.
Diesel, always remaining in controversies by its anti-establishmentarian ads, has emphasized its image intentionally to mock the young people as well as glorify them with their very open ad campaigns. Since they come up with the slogan “For the successful Living”, they do not ever fail to target the crowd .Diesel became the right clothing choice because it represented an alternative, rebellious lifestyle. Proved to be the follower of his words, Rosso totally applies to what he stated “What is really important to me is that we do something special, be it clothes, a window display, an ad campaign. It’s really not important to me to make big sales” as this was the time when his brand was turning in 3 million Euro; a testimony to how fearless passion can lead to growth. The company took care to separate its new line, which was nonetheless sold in its retail stores and in-store boutiques, from its youth-market Diesel line--seen as a necessary move to preserve the company's trendsetter status among its core youth market. Most of Diesel’s current production is outsourced, to small and medium-sized companies. Production of denim jeans is based exclusively in Italy. All international logistics operations (wholesale and retail) are centrally managed and carefully controlled. It is a company of awards for its explicit products and advertisements including the “Premio Rislutat” award in 1996 from the Bocconi Institute in Milan for “Best Italian Company of the Year”. The company has been spread internationally , boosting its presence to some 40 countries with its scales almost topping. Facing tough competition from the leading brand Levis, it was the very obvious and boldly planned marketing that the consumers made a note. Indeed we are all shaped and fashioned by what we love, so hunger for the best international brand would definitely cease here. Flaunt the very different look you carry with the “Be stupid”, “Black Gold” “55DSL” collections. Locate your store right now. Indulge yourself in the best Fashion Fiesta .. Gear yourself up, Fuel Yourself.
doc_773837690.docx