BRAND AMBASSDOR FOR THE FROOTI

S

sunandaC

Sunanda K. Chavan
BRAND AMBASSDOR FOR THE FROOTI

1. Frooti is needed to be promoted as a health drink and should target not only the kids but also the other members of the
family.


2. For this Frooti should project its brand ambassador who will help consumers perceive it as a health drink.


3. The Brand ambassador should be someone who symbolizes good health and along with him / her a cartoon character (someone very popular among kids) should also be introduced so that Frooti does not loses its current taret audience-kids
 
sunandaC said:
BRAND AMBASSDOR FOR THE FROOTI

1. Frooti is needed to be promoted as a health drink and should target not only the kids but also the other members of the
family.


2. For this Frooti should project its brand ambassador who will help consumers perceive it as a health drink.


3. The Brand ambassador should be someone who symbolizes good health and along with him / her a cartoon character (someone very popular among kids) should also be introduced so that Frooti does not loses its current taret audience-kids
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