BOOK REVIEW : It Happened in India

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This is presentation about the book review titled It Happened in India.

BOOK REVIEW IT HAPPNED IN INDIA

Kishore Biyani (KB) - Background
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Kishore Biyani: New face of Indian retail, 50, is CEO, Future Group & MD Pantaloons Retail which is designed to cater to the entire Indian consumption space After graduating in commerce Biyani joined the family textiles busines five years later he launched the first branded readymade trouser called Pantaloon marketed through - The Pantaloon Shoppe Founded in 1987 as a garment manufacturing company Pantaloon entered modern retail in 1997 with the opening of a chain of department stores- Pantaloons, In 2001 Biyani evolved a pan-Indian a hypermarket chain by the name Big Bazaar, leading to the democratization of shopping in India

The Pnataloon Way
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In the business the human capital and creative capital is as important as financial capital. According to KB, and many other companies like GE, working with trained people is okay, but they can’t help in generating new ideas. You need to have creativity there Being in fashion business, design is creative activity that connects the dots initially seemed to be unrelated, connecting the emotions and feelings of customers KB believes that every big or small idea are given shape by idiom, design group. This team doesn’t appoint market research, instead the team spend time on streets and observe people. And then they engage in collective idea-making

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He believed in twin idea of constant growth and allowing others to grow. Upon this they came up with PANTALOON GENES

The Business Of Life
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This chapter mainly talks about his personal as well as the business family Family and friends-managing the family is no less important than managing the business In their family there are a certain set of standards which no one can cross it even him One of the most necessary step they took was to completely separate ownership, governance and execution Within organisation their family members mostly concentrate on building and nurturing relationships with business partners and providing an overall guidance to the business

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They may have different views, different approaches to the business but their overall feelings are in the best interest of the company they call this collective individualism multiple belief but a single goal

Who says elephants can’t dance?
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Creator preserver and destroyer-for an organization to grow and keep pace with the changing reality, it needs these tensions simultaneously To begin with, every three years they have destroyed their existing organizational design They started of as a garment manufacturer and launched a few brands The next step was to establish their own retail chain for their fashion products and slowly they built multiple retail chain Reaching out direct to the customer required a thorough understanding of different customer segments

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For them gathering this knowledge was a prime focus so, they formed pantaloon knowledge group



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