BOEING"FOREVER NEW FRONTIERS"
INTRODUCTION
FOUNDED IN 1916 IN PUGET SOUND, WASHINGTON WORLD S LEADING AEROSPACE COMPANY SERVICE PROVIDER TO FAMOUS COMPANIES THE SECOND BIGGEST DEFENSE COMPANY IN THE WORLD IN MORE THAN 70 COUNTRIES TOTAL COMPANY REVENUES FOR 2009 WERE $61.5 BILLION
PRODUCTS ARE :
Commercial Airliners Military Aircraft Munitions Space Systems Computer Services
THREE CLASS CONFIGURATION
First Class
Business Class
Economy Class
WHAT BUSINESS ARE WE IN«????
The Boeing Company is a major American AEROSPACE and DEFENSE corporation. It is the largest global aircraft manufacturer by revenue, orders & deliveries
VISION 2016
People working together as a global enterprise for aerospace leadership Strategies: run healthy core businesses leverage strengths into new products & servies. Core Competencies : detailed customer knowledge . Values : leadership integrity quality customer satisfaction
WORLD CLASS PERFORMANCE
? Corporate functions :
? Business Development & strategy ? Communications ? Engineering, operations & technology ? Finance/shared services group/Boeing capital corp. ? Human Resources/Administration ? International
Commercial Airplanes
Integrated Defense System
? Law
Two business supported by seven corporate functions
PRODUCT CATEGORY
COMMERCIAL AIRLINERS: 737 747 767 777 787 Dreamliner BBJ/VIP
FINANCIAL PERFORMANCE
Year-end 2 0 06
BCC/ Other 1% Integrated Defense Systems
$4
EPS Growth
3 2 .6 * 3 0 .2 2 5 .8 2 0 .3
$3
5% 3 4% 6
Commercial Airplanes
$2
$1
0 9 .8
$0
Total revenue = $ 1.5billion 6
$60
20 05
$5 20 $0 20 $ 0 15 $ 0 10 $0 5 $ 0
20 04
20 06
20 07
20 08
4 9.3
$40
5 1.4
5 .6 3
6 1.5
8 % Compound Annual Growth Rate
20 5 2124 0 5 15 2
87 81 76 6 5 174
2 95
24 2
>4 X reven ue
71
20 0 7Q3
$20
20 05
20 06
Backlog Growth
$0 2003 2004 2005 2006
Revenue Growth
Implementation of E-Service
?Reverse auctions ?Adoption of intranets and extranets ?Assessing the significance of digital channels ?E-procurement ?Customer acquisition ?Process redesign ?Intranet content creation
Assessing the significance of digital channels
.
Revenue and Earnings
Billion DOUBLE-DIGIT s $18 GROWTH IN
INVESTOR RELATIONS
Per share .
REVENUE AND $1 EARNINGS +1
$12 $6 $0
$1 . %
$1. 50 $1. $0. 0
Revenue
$1. + %
EPS
9
$0. 5 $0. 0
006Q3 2007Q3
COMPETITORS
Airbus Lockheed Martin European Aeronautic Defence & Space Company (EADS)
COMPETITORS
Boeing VS Airbus
COMPARISON BETWEEN AIRBUS A380 & BOEING 747
The A380 produces 50% less cabin noise than a 747 and has higher cabin air pressure; both features are expected to reduce the effects of travel fatigue. In a 555-passenger configuration, the A380 has 33% more seats than a 747 and 50% more cabin area and volume resulting in more space per passenger. Compared to a 747, the A380 has larger windows.The wider cabin allows for 19 inch wide economy seats instead of 17 inch seats on a 747.
The A-380 offers better take-off and landing performance than the Boeing 747
A - 380 Take ± off : 9,800 ft
1800 ft less
Boeing 747
Take ± off : 11,600ft
A - 380 Boeing 747
Landing : 6,900 ft
500 ft less
Landing : 7,400 ft
Shorter distance means less noise exposure outside the airport boundaries
COMPARISON WITH COMPETITORS
. Company Revenue Market cap P/E
Boeing Co. Airbus S.A.s EADS N.V LOckheed Martin Co. Northrop grumman Co. Raytheon Co.
64.61B 66.34 B 61.37 B 46.41B 63.61 B 45.87 B
47.40B N/A N/A 24.60 B 18.57 B 16.72 B
14.01 N/A N/A 9.22 9.30 9.46
BAE System plc
20.29 B
17.73 B
17.80
BOEING COMPANY STATEMENT
LOCKHEED
Revenue- $ 46.41 B
MARTIN
Main player in the aerospace industry
Company focuses on aeronautic design , development & manufacturing for both military & public sectors Space system development (space launches, satellites etc.)
LOCKHEED MARTIN 10YEARS HISTORY
NORTHROP GRUMMAN
Another major aerospace & defense player Company¶s yearly sales ± $31.5 billion Area focus ± defense & technology system Provides major information system as ; command control system missile control system public safety system radar system
BOEING
VS. Northrop Grumman
.
EADS) is a large pan-European aerospace corporation, formed by the merger on 10 July 2000 Revenue-$61.37 billion
COMPETITOR ANALYSIS
A. CHARACTERISTICS OF THE INDUSTRY
? Extremely high capital Cyclical demand requirements Only a few can ? High risks survive ? New product development Swings through cost are high boom and bust ? Long payback periods cycles
COMPETITOR ANALYSIS
B. BARRIERS TO ENTRY
? Know - how ? Capital costs ? Long time horizons
Risks High fixed costs
MARKETING POLICY
Segmentation ? Boeing uses Geography as its segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment.
"Forever new frontiers"
THANKYOU
FROM: PREETI YADAV M100700040
.
doc_612876080.pptx
INTRODUCTION
FOUNDED IN 1916 IN PUGET SOUND, WASHINGTON WORLD S LEADING AEROSPACE COMPANY SERVICE PROVIDER TO FAMOUS COMPANIES THE SECOND BIGGEST DEFENSE COMPANY IN THE WORLD IN MORE THAN 70 COUNTRIES TOTAL COMPANY REVENUES FOR 2009 WERE $61.5 BILLION
PRODUCTS ARE :
Commercial Airliners Military Aircraft Munitions Space Systems Computer Services
THREE CLASS CONFIGURATION
First Class
Business Class
Economy Class
WHAT BUSINESS ARE WE IN«????
The Boeing Company is a major American AEROSPACE and DEFENSE corporation. It is the largest global aircraft manufacturer by revenue, orders & deliveries
VISION 2016
People working together as a global enterprise for aerospace leadership Strategies: run healthy core businesses leverage strengths into new products & servies. Core Competencies : detailed customer knowledge . Values : leadership integrity quality customer satisfaction
WORLD CLASS PERFORMANCE
? Corporate functions :
? Business Development & strategy ? Communications ? Engineering, operations & technology ? Finance/shared services group/Boeing capital corp. ? Human Resources/Administration ? International
Commercial Airplanes
Integrated Defense System
? Law
Two business supported by seven corporate functions
PRODUCT CATEGORY
COMMERCIAL AIRLINERS: 737 747 767 777 787 Dreamliner BBJ/VIP
FINANCIAL PERFORMANCE
Year-end 2 0 06
BCC/ Other 1% Integrated Defense Systems
$4
EPS Growth
3 2 .6 * 3 0 .2 2 5 .8 2 0 .3
$3
5% 3 4% 6
Commercial Airplanes
$2
$1
0 9 .8
$0
Total revenue = $ 1.5billion 6
$60
20 05
$5 20 $0 20 $ 0 15 $ 0 10 $0 5 $ 0
20 04
20 06
20 07
20 08
4 9.3
$40
5 1.4
5 .6 3
6 1.5
8 % Compound Annual Growth Rate
20 5 2124 0 5 15 2
87 81 76 6 5 174
2 95
24 2
>4 X reven ue
71
20 0 7Q3
$20
20 05
20 06
Backlog Growth
$0 2003 2004 2005 2006
Revenue Growth
Implementation of E-Service
?Reverse auctions ?Adoption of intranets and extranets ?Assessing the significance of digital channels ?E-procurement ?Customer acquisition ?Process redesign ?Intranet content creation
Assessing the significance of digital channels
.
Revenue and Earnings
Billion DOUBLE-DIGIT s $18 GROWTH IN
INVESTOR RELATIONS
Per share .
REVENUE AND $1 EARNINGS +1
$12 $6 $0
$1 . %
$1. 50 $1. $0. 0
Revenue
$1. + %
EPS
9
$0. 5 $0. 0
006Q3 2007Q3
COMPETITORS
Airbus Lockheed Martin European Aeronautic Defence & Space Company (EADS)
COMPETITORS
Boeing VS Airbus
COMPARISON BETWEEN AIRBUS A380 & BOEING 747
The A380 produces 50% less cabin noise than a 747 and has higher cabin air pressure; both features are expected to reduce the effects of travel fatigue. In a 555-passenger configuration, the A380 has 33% more seats than a 747 and 50% more cabin area and volume resulting in more space per passenger. Compared to a 747, the A380 has larger windows.The wider cabin allows for 19 inch wide economy seats instead of 17 inch seats on a 747.
The A-380 offers better take-off and landing performance than the Boeing 747
A - 380 Take ± off : 9,800 ft
1800 ft less
Boeing 747
Take ± off : 11,600ft
A - 380 Boeing 747
Landing : 6,900 ft
500 ft less
Landing : 7,400 ft
Shorter distance means less noise exposure outside the airport boundaries
COMPARISON WITH COMPETITORS
. Company Revenue Market cap P/E
Boeing Co. Airbus S.A.s EADS N.V LOckheed Martin Co. Northrop grumman Co. Raytheon Co.
64.61B 66.34 B 61.37 B 46.41B 63.61 B 45.87 B
47.40B N/A N/A 24.60 B 18.57 B 16.72 B
14.01 N/A N/A 9.22 9.30 9.46
BAE System plc
20.29 B
17.73 B
17.80
BOEING COMPANY STATEMENT
LOCKHEED
Revenue- $ 46.41 B
MARTIN
Main player in the aerospace industry
Company focuses on aeronautic design , development & manufacturing for both military & public sectors Space system development (space launches, satellites etc.)
LOCKHEED MARTIN 10YEARS HISTORY
NORTHROP GRUMMAN
Another major aerospace & defense player Company¶s yearly sales ± $31.5 billion Area focus ± defense & technology system Provides major information system as ; command control system missile control system public safety system radar system
BOEING
VS. Northrop Grumman
.
EADS) is a large pan-European aerospace corporation, formed by the merger on 10 July 2000 Revenue-$61.37 billion
COMPETITOR ANALYSIS
A. CHARACTERISTICS OF THE INDUSTRY
? Extremely high capital Cyclical demand requirements Only a few can ? High risks survive ? New product development Swings through cost are high boom and bust ? Long payback periods cycles
COMPETITOR ANALYSIS
B. BARRIERS TO ENTRY
? Know - how ? Capital costs ? Long time horizons
Risks High fixed costs
MARKETING POLICY
Segmentation ? Boeing uses Geography as its segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment.
"Forever new frontiers"
THANKYOU
FROM: PREETI YADAV M100700040
.
doc_612876080.pptx