BMW organisation structure

Description
The presentation describes on automobile leaders BMW talks about their organisation structure and covers topics of CCA organisation, line, span on control, staffing, leadership in BMW etc

BMW

Pre-WWII
• BMW was founded by Karl Friedrich Rapp in October 1913, originally as an aircraft engine manufacturer, Bayerische Flugzeug-Werke. The Milbertshofen district of Munich location was chosen because it was close to the Gustav Otto Flugmaschinenfabrik site, a German aircraft manufacturer. The blue-and-white circular logo BMW still uses alludes to the blue and white checkered flag of Bavaria and also indicates a spinning white propeller on a blue-sky background. In 1923 BMW built their first model motorcycle the R32. The R32 had notably a 500cc air-cooled horizontally-opposed engine. A feature that would resonate among their various models for decades to come... albeit with displacement increases and newer technology.



World War II



BMW motorcycles, specifically the BMW R 12 and the BMW R 75 combination were used extensively by the Reconnaissance formations of German panzer and motorised divisions of the Heer, Waffen SS and Luftwaffe.



The BMW works were heavily bombed towards the end of the war. Of its sites, those in eastern Germany (Eisenach, Dürrerhof, Basdorf and Zühlsdorf) were seized by the Soviets. The factory in Munich was largely destroyed.

Aftermath of WWII
• • After the war the Munich factory took some time to restart production in any volume. BMW was banned from manufacturing for three years by the Allies and did not produce a car model until 1952. In the east, the company's factory at Eisenach was taken over by the stateowned Awtowelo group. That company offered "BMWs" for sale until 1951, when the Bavarian company prevented use of the trademarks: the name, the logo and the "double-kidney" radiator grille.

BMW head office Munich

Production outside Germany
• • • BMW started producing automobiles at its Spartanburg, South Carolina plant in 1994. Today, the plant manufactures the BMW X5 and BMW Z4 Roadster. The Spartanburg plant is open six days a week, producing automobiles approximately 110 hours a week. It employs about 4,700 people and manufactures over 500 vehicles daily. After a period of local assembly, BMW's Rosslyn, South Africa plant now manufactures cars, with over 70 percent of its output destined for export. In the mid-1990s, BMW invested R1 billion to make Rosslyn a world-class facility. The plant now exports over 50,000 3 Series cars a year, mostly to the USA, Japan, Australia, Africa and the Middle East. Starting from October 2003, BMWs are produced in Shenyang, China. BMW has established a joint venture with Chinese manufacturer Brilliance to build BMW 3 Series and 5 Series vehicles for the local market.



BMW Cars

Line and Staff Concepts in BMW
• The line and staff is defined by its clear chain of demand, with final approval on decision affecting the operation of the company still coming from the top down.

SPAN OF CONTROL
• Span of control refers to the number of subordinates who can be contolled by the superiors. The span depends upon • The level of management • Nature of work • Types of organisation • Types of subordinates

STAFFING
While the line structure would not be appropriate for large companies, the lineand-staff structure is applicable because it helps to identify a set of guidelines for the people directly involved in completing the organizational works. Staffing involves providing specialized assistance and advices to all managers of various dept.

Leadership Styles in BMW
Leadership style is the manner and approach of providing direction, implementing plans, and motivating people. Kurt Lewin (1939) led a group of researchers to identify different styles of leadership. This early study has been very influential and established three major leadership styles. The three major styles of leadership are (U.S. Army Handbook, 1973): • Autocratic • Democratic • Delegative

IT IN MAKING DECISION
• Technology and management functions are essential elements in operating and maintaining a business. In today’s society, many companies objective is to organize and maintain networks within the organization and of other organizations in which the company deals with on a normal basis. Management realizes the need for this cutting edge technology and leadership, and sees this as an opportunity to improve the business and increase revenues.
• The new BMW X6 is launched at inter continental, Dubai • On the 27th April 2008, AGMC revealed the new and highly anticipated • BMW X6 to Dubai, within the pleasant settings of the Intercontinental Hotel at Dubai Festival City.

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