BMS SEM 6 IMP QUESTION BANK

parv

parv

Parvathy A
:SugarwareZ-200:

QMB - 2 QUESTION BANK (THEORY QUESTIONS)

Chp. Operations Research
1) OR and its characteristics
2) Applications of OR
3) Limitations of OR

Chp. LPP
1) Infeasibility
2) Unboundedness
3) Alternative/Multiple Optimal solution
4) Degeneracy
5) Feasible solution
6) Unique optimal solution
7) Post-optimality analysis/ Sensitivity analysis
8) Unrestricted variables
9) Steps in formulation of LPP
10) ISO profit line
11) in LPP simplex table, what does basis consist of ?
12) What do the values in index (Aj-Cj-Zj) row communicate?
13) Shadow price and its application
14) Artificial variables
15) Basic variables in simplex
16) Diff b/w simplex and dual simplex method
17) Uses of slack, surplus
18) Dist b/w degeneracy and cycling
19) Importance of dual simplex method
20) Advantages of duality
21) LPP and its application
22) Components of LPP
23) Graphical method of solution
24) Assumptions of LPP
25) Advantages and disadvantages of LPP
26) Big M-method

Chp. Network Analysis
1) PERT-Advantages and disadvantages
2) Project
3) Activities
4) Events/Nodes
5) Network
6) Dummy activity and its use
7) Critical path's necessary and sufficient conditions
8) Sub-critical path
9) Float and its types
10) Explain with reference to PERT-optimistic time, most likely time and pessimistic time OR 3 estimates and relationship with expected time and its variance in the project
11) Forward and Backward pass - uses
12) Dangling event
13) Updating of network in PERT,CPM
14) Uses of slack, float
15) Indirect costs in a project
16) Compare PERT n CPM
17) Time Cost trade off in CPM
18) Steps in PERT, CPM
19) Crashing
20) In what type of projects, the activity time required is probabilistic and how this is converted into estimated expected time?
21) Utility of total float in project monitoring

Chp. Assignment problem
1) Assignment problem
2)Restricted assignment problem
3) Multiple optimal solutions
4) Unbalanced assignment problem
5) State the algorithm of solving an assignment problem OR procedure of Hungarian method
6) Regret matrix
7) Reduced matrix
8) Principle behind balanced assignment problem
9) Methods of Assignment
10) Special problems in Assignment
11) How do you prepare Balanced maximisation problem with restrictions for Hungarian method?

Chp. Transportation problem
1) Basic and non-basic variables
2) Transportation problem
3) Optimal solution
4) Degeneracy
5) Unbalanced transportation problem
6) Prohibited transportation problem
7) Independent cells
8) Looping
9) Least cost method
10) North west corner rule
11) Compare Transportion and Assignment problem
12) Test for optimality
13) Significance of Time minimisation
14) State the various methods of finding the Basic Feasible solution in Transportation problem and compare them
15) What principle is applied to prevent a prohibited route being a part of transportation solution?

These questions carry 2-3 marks weightage.
Aal izz well :):SugarwareZ-135::SugarwareZ-093:
 
INTERNATIONAL FINANCE QUESTION BANK(THEORY Qs)
:bigsmile: :SugarwareZ-265:

Chp. Balance of payments
Concepts:-
1) Balance of visible trade/ merchandise/ balance of trade
2) Autonomous transactions/transaction above the line
3) Accommodating capital flows/transaction below the line
4) Treatment of goodwill in BOP/ invisibles
5) Unilateral transfers/unrequited payments/ transfer payments

5 mks:-
1) What is BOP? What are its components? OR
2) Give the outline of BOP statements.
3) In the accounting sense, BOP always balances. Explain the statement.
4) What are the errors and omissions in BOP?
5) How will you identify the surplus/deficit in BOP?


Chp. International Monetary system

Concepts:-
1) Exchange rate
2) Gold species standard
3) Gold bullion standard
4) Fiat money
5) Gold exchange standard
6) Mint par of exchange
7) Bretton woods system
8) Triffin paradox
9) Free float
10) Dirty float/ managed float
11) RBI intervention
12) Dollar standard
13) Devaluation
14) Revaluation
15) LERMS
16) Seignorage
17) Currency basket/board
18) Special drawing rights/ paper gold
19) Extended fund facility / EFF
20) Credit trance position/ policies
21) Reserve tranche policies
22) Compensatory financing facility (CFF)
23) Supplemental reserve facility (SRF)
24) Contingent credit line
25) FTA( free trade area)
26) Customs union
27) Parity grid
28) Divergence indicator
29) Snake in the tunnel
30) Euro
5 mks:-
1) Explain the features of Gold standard OR
2) How to find out exchange rate in gold standard OR
3) Explain the various types of gold standard system and its advantages OR
4) What are the essentials to make gold system successful? Why did it fail? OR
5) What are the fixed exchange rate system?
6) Bretton woods and the reasons for failure OR
7) Triffin paradox OR
8) Smith sonion agreement
9) Capital a/c convertibility. Explain with special reference to India.
10) LERMS
11) Advantages and disadvantages of devaluation of currency
12) Exchange rate regimes OR
13) Modern exchange rate system
14) What is IMF? What are its objectives and how far the objectives are achieved?
15) Facilitating mechanism of IMF
16) SDR
17) Examine the transformation of European Union OR
18) European monetary system from political and economic union to monetary union OR
19) Criteria to become the member of European union OR
20) Impact of euro currency on international trade
21) Evolution of euro markets


Chp. Foreign Exchange Market
Concepts-
1) Value date/settlement date
2) Spot rate
3) Forward rate
4) Forward transactions
5) SWAPs
6) Tom and cash
7) Vehicle currency
8) CHIPs
9) SWIFT
10) Bid rate
11) Ask rate
12) Cross rate
13) Direct quote
14) Indirect quote
15) American quotes
16) European terms

5mks:-
1) What is Foreign Exchange Market? Explain the participants.
2) Dist b/w Direct quote and indirect quote.
3) What is arbitrage? Explain its types.
4) Explain in detail purchasing power parity (PPP) theory?
5) SN on covered interest parity theory

Chp. International Financial Markets
Concepts:-
1) Bond with option
2) Zero coupon bonds
3) International financial market
4) Samurai bon
5) Yankee bonds
6) Euro CPs
7) Petro dollars
8) Junk bonds
9) Floating rate Note (FRN)
10) Bull dog
11) Flip flop FRN
5mks:-
1) Briefly discuss the evolution of euro currency markets.
2) Compare Euro credit and Euro bonds.

Chp. International Equity markets

Concepts-
1) GDR
2) ADR
3) FCCB
4) Sponsored Depository Receipts
5) Unsponsored Depository Receipts
6) Euro equities

5 mks:-
1) What is GDR? Parties and steps in GDR
2) Explain the term FDI
3) SN on FCCB
4) Different instruments available with a corporate body in India to raise funds abroad
5) Dist b/w FDI and FPI

Chp. Multilateral Financial Institutions
Concepts:-
1) ODA
2) Foreign aid
3) Multilateral investment guarantee
4) Multilateral aid
5) IBRD
6) IDA
7) IFC
8) MIGA

5mks:-
1) Dist b/w Foreign Capital and Foreign aid
2) Channels through which capital flow from right country to poor country
3) IBRD
4) IDA
5) Dist b/w IDA and IFC
6) MIGA

Chp. Exposure and Risk in International Finance
Concepts:-
1) Hedging
2) Inflation risk
3) Hot money
4) Bulls and bears
5) Long position and short position
6) Position risk
7) Translation risk
8) Futures
9) Strike price/exercise price
10) American option
11) European option
12) Marking to market
13) Price discovery
5mks:-
1) Bring out the arguments in favour and against hedging
2) Dist b/w forwards and future contracts
3) How can the companies cover their position by using currency future market? OR
4) What do you mean by currency futures? What are its features?
5) Explain with example, how options are used to cover exchange risk.
6) Explain – Currency SWAPs and currency options.
7) What are the different types of financial SWAPs.
8) What are the different types of exchange exposure that the multinational companies are exposed to?
9) What do you mean by currency risk? Explain with examples. OR
10) Explain various types of risk and exposure and internal techniques used to deal with? OR
11) Discuss the exposure and risk occurring due to changes in interest rate and exchange rates?

:SugarwareZ-234:
these are 2 mks questions and 5/10 mks questions.

AAL IZZZZZZZZ WELL :)
 
IMTP QUESTION BANK:-(2 , 5, 10mks)

IMPORTANT CONCEPTS:-
1) Karma
2) Learning organization
3) Styles of leadership
4) Narmada bachao andolan
5) Relevance of ethics to business
6) Indian management thoughts
7) Indian cultural heritage
8) Indian concept of learning
9) Self control
10) Mind stilling
11) Nishkaam karma
12) Swadharma
13) Ecological balance
14) SRT gunas
15) Meditation
16) Intrapersonal conflict
17) Corporate accountability
18) Patanjali’s ashtanga yoga
19) Values and skills
20) Lok sangraha/social good
21) Aatma manthan
22) Trusteeship
23) Raj guru as ethical advisor
24) Gurukul system
25) Vasudhaiva kutumbakam
26) Raj rishi (sage king)
27) Ethical dilemma
28) Yoga karmashu kaushalam
29) Dharma, artha, kama, moksha
30) Rights and duties
31) Concept of yoga
32) Concept of attachments
33) Dharmic leadership
34) Holistic approach to personality
35) Eco-friendly technology
36) Spirituality
37) Concept of divinity
38) Concept of man
39) Concept of dharma
40) Social harmony
41) Born leaders and made leaders
42) Happiness, sorrow, bliss
43) Social audit
44) Five-fold debit system
45) EQ
Other questions:-
1) Is leadership situational? Explain giving examples.
2) SN on guru v/s mentor
3) Concept on productivity
4) How can organizational productivity be increased with value-driven Indian management?
5) Concept on mental wealth
6) Concept on ethics
7) Concept on corporate accountability
8) SN on mind management by practices of yoga
9) SN on trusteeship
10) How important is it for organizations to ensure that ecological balance in nature is maintained when setting up a new factory/plant?
11) SN on Sustainable development through IMTP
12) “business excellence is possible without compromising on integrity and quality.” Discuss.

Chp. Indian Ethos
1) Explain the distinctive characteristic or principles of Indian ethos and explain how they are important to professional manager?
2) S N on caste system
3) SN on self management
4) SN/CONCEPT on divinity
5) Discuss the impact of Indian cultural heritage on youth today.

Chp. Study of Indian culture and other culture

1) Define culture
2) Is there a conflict in the value system of east and west? Make a comparative study. OR
3) Make a comparative study of values practiced in japan, india and America. OR
4) “to be successful, a professional manager should have the pace of west and grace of east. Explain with comparative study of value system. OR
5) Dist b/w Indian culture and western culture

Chp. Values, Skills and attitudes
1) Define values. Explain the types of values.
2) Define skills
3) For achieving behavioural change, the core value of individual have to be addressed. Discuss the statement in the context of Indian organization.

Chp. Concept of Man

1) Concept of man
2) SN/concept of koshas
3) How far it is important for a manager to search for inner peace in the mids of huzzle-buzzle of corporate life? OR
4) What are the guidelines to restore sound mental health? OR
5) Explain how inner peace contributes to the performance of a manager in corporate life?
Chp. Personality
1) Dist b/w role personality and true personality
2) Explain the GUNA theory of personality
3) How are personalities classified?
4) Concept / SN on personality
5) Concept/SN on gunas
6) Concept on role personality
7) Concept on true personality
8) How does the individual’s personality develop?
9) Concept on tyaag
Chp. Karma
1) Explain briefly the law of KARMA
2) What are the implications of nishkam karma?
3) What do you mean by corporate karma?
4) How can selfless work ethics increase the productivity of business? Discuss this in the light of nishkaam karma.
5) SN on Nishkaam karma
6) SN on corporate karma
7) How can selfless work ethics increase the productivity of business? Discuss this in the light of nishkaam karma?
8) SN on nishkaam karma
9) SN on corporate karma
10) SN on karma theory

Chp. Dharma
1) SN/concept on dharma
2) Concept/SN on ethico morality or swadharma
3) What is the meaning of dharma? How is it different from religions?
4) What is the difference b/w dharma and swadharma?
5) Concept/SN on dharmic leadership

Chp. Concept of yoga

1) Patanjali ashtanga yoga
2) Define yoga. Types of yoga
3) SN on stages of whole life
4) Concept on whistle blower
5) Concept on yoga
6) Concept on meditation
7) Concept on yoga and meditation
8) Concept on principles of divinity
9) Concept on self-realisation
10) What is meditation/dhyana?
11) “yoga and meditation can bring down the levels of stress and increase performance levels”. Discuss
12) SN on peace through yoga

Chp. Introduction to Business ethics

1) Do you believe ethics can be taught? What does it depend upon?
2) Explain how an organization can achieve corporate excellence through business ethics.
3) SN on business ethics and corporate governance
4) SN on corporate governance

Chp. Motivation

1) Discuss the difference b/w Indian(eastern) style of motivation and American(Western) style of motivation.
2) SN on self-motivation
3) SN on Indian v/s Western approach to motivation
4) SN on self actualization v/s Self-motivation
5) If you are a manager of an MNC, discuss how would you motivate the Indian employees
6) How can Indian motivation theory be applied to boost the efficiency of a business manager
7) SN/Concept on Bliss/Ananda
8) Suggest suitable motivational practices that can be adopted by Indian corporate houses.
9) Analyse the concepts of inspiration and motivation in the Indian context and compare them with the western concepts.
10) SN on success in life from Indian perspective
11) How would you motivate people on the basis of bhagwad gita and Ramayana?
Chp. Learning
1) Dist b/w traditional and modern day learning
2) Make a comparative study of the traditional and modern day system of education
3) What are the different mechanisms of learning?
4) What is gurukul system of learning?
5) SN on gurukul learning
6) What are the benefits of learning to individuals, organizations and society?
7) SN on methods of learning

Chp. Leadership

1) Describe the concept of Transformational leader and give an Indian example
2) In your new theories, which leadership theory is most effective in india. Explain.
3) SN on role of karta as a leader
4) SN on transformational leadership
5) Concept or define leadership
6) Concept- transformational leader
7) Concept- gandhiji’s philosophy of trusteeship
8) The ancient scripture says” as the king, so the people” . apply this principle to modern day organization
9) Critically analyse the leadership style of any 2 industrialists
10) Explain the concept of transformational leadership style with reference to the Indian management thoughts with one corporate example
11) Write about motivation and leadership from the Indian perspective.
12) Who is a mentor? Describe the importance of mentor in transforming an organization
13) Discuss the concept of family managed business and karta leadership in brief
14) SN on raj rishi model of leadership
15) SN on Krishna as a management guru
16) Concept on transnational leader
17) Concept on transactional leader

Chp. Harmony with nature

1) Discuss the various elements of an ecological system,
2) Discuss the co-relation b/w nature and human society. How does it help in building human capital?
3) How do Indian management thoughts harmonize human values, environment, culture and society?
4) “values in Indian ethos are evolved from the deepest truths of man, life and nature.” Do you agree? Comment. OR
5) Values in Indian culture are evolved from the deep truths of man, life and nature.” Elucidate the statement.
6) Discuss the correlation b/w nature, human mind and society. How does it help in building human capital?
7) “organization is a living entity having collective consciousness heart and mind.” Do you agree? If yes, discuss management practices reflecting Indian values.

aal izz well :)
 
these questions do cover the entire syllabus.. at the same time... it gives u an idea of writing any kind of question's answer... if u r thorough wid d concepts....:)
 
Last edited:
no, it's nt the complete syllabus bt it covers each and every topic. After referring to these questions, u can solve any hardest paper set by the university n crack it..... thats for sure :)
 
Guidelines for IMTP:-

Common topic questions-
1) Compare and contrast the value systems of India with that of western countries?
• Do not write in table form
• Explain with examples

2) Explain how inner peace contributes to the performance of an Indian manager in a stressful corporate life?
• Self-motivation
• Day-to-day balanced life- life as a spiritual centre
• Bliss-akhanda anand
3) Explain any 5 critical aspects of the Indian ethos that need to be imbibed by a international company seeking to set up a business in India
• Self motivation
• Co-operation
• Balanced life
• Creator and creation
• Ends do not justify means
• Ma phaleshu kadachan
• Perfection is work
• Service attitude
• Dignity of work

PERSONALITY AND PERSONALITY DEVELOPMENT

1) “For achieving behavioural change, individuals have to address the core values”. Discuss this statement in the context of Indian organization.
• Swadharma
• Detachment
• Gunas
• Yama
• Niyama

2) How are personalities classified?
• According to gunas,
• Satva
• Rajas
• Tamas

3) Suggest specific strategies for the development of inner peace.
• Following ethics and values
• Integrity of character
• Yoga and meditation
• Concentration
• Social responsibility
• Work is worship
• Self motivation

4) What is karma? Explain karma theory.
• Define karma
• Discuss types of karma
5) What is dharma? Explain dharma theory. OR
6) What is dharma? How is it different from religion?
• Define dharma
• Discuss types of dharma
• Dharmic management

7) What is yoga? Explain yoga in detail.
• Discuss ashtang yoga
• Discuss types of yoga


MOTIVATION

• Analyse the concept of motivation in the Indian context and compare it with western concept.
• Maslow’s theory in short
Indian context:-
• long term
• self motivation
• self actualization
• individual as a whole
• team work
• training as investment
• fulfils growth needs
Western context:-
• short term
• induced motivation
• lower needs are satisfied
• human resource
• individualism
• training as cost factor
• give and take relationship

2) How can Indian motivation theory be applied to boost the efficiency of a business manager?
• Self motivation
• Be the work
• Validation - respect employees as people, flexibility to meet personal needs, encouragement of learning, growth
• Information – why things are done? , inside information
• Participation – control over work


LEADERSHIP

1) Is leadership situational? Explain with examples.
• Explain situational leadership
• Give example of ambanis, narayanmurthy
• Krishna as situational leader – selling leadership in ‘gita’, dushashana
• Rama as a situational leader
2) Can leaders be made or is leadership an inborn quality?
• Some qualities are inborn – observer, forebearance(tolerance), service attitude
• Some are to be imbibed – HR skills, communication skills, group skills.
3) Explain the concept of transformational leadership.
• Eg Krishna – one who transforms people to do things on their own, eg govardhan parvat
• Eg ganpati – long trunk, big ears, small eyes, big belly, vaahan(mouse), one tooth broken, vegetarian
LEARNING
1) What are the essential difference between the traditional Indian nature of learning and modern learning?
Indian style of learning-
• Karta through stories
• Mother at home. So learning from mother.
• Gurukul system, where overall development of individual
• Complete man having knowledge of all aspects
• Harmony in every sphere of life
• All are equal in gurukul
• Brahma muhurtham
• Virtues like vinkaya, viveka, etc was taught in gurukul
• Learning starts from mother ‘nature’
Modern style of learning
• No concept of stories only through serials and cartoons
• No such concept
• No proper attention to the overall development
• Specialization is more emphasized upon
• Confused about the future as well as present
• Money is power, hence those having money would get best education
• No special time for learning
• No such concept. Only emphasis is on the theoretical learning.
• Closed classroom right from kindergarten.
Do not explain the answer in table form. Explain all the points with example and reasons.

PRODUCTIVITY
1) How can organizational productivity be increased with value driven Indian management?
• Nishkaam karma
• Karma yoga
• Ma phaleshu kadachana
• Dharmic management
• Self motivation
• Ethics
• Yoga
• Spiritual quotient of employees
2) How does Indian management thoughts contribute to managerial effectiveness?
• Karma i.e. nishkaam karma
• Dharmic management
• Atman (individual consciousness)
• Brahman (supreme)
• Co-operation
• Respect for all
• Selfless work
• Reduce tamas gun
• Work is worship
• Self motivation
• Corporate citizenship

3) Explain how an organization can achieve corporate excellence through business ethics.
• Transparent culture
• Courage imbibed in employees
• Quality service and products
• Training in every aspect for an individual
• Value oriented management
• Integrity in character not only in employees but also management and employers
CONFLICT AND HARMONY IN SOCIETY
1) What are various conflicts that may arise in an Indian organization? Why?
• Inter personal conflicts
• Intra personal conflicts
• Inter group conflicts
• Tamsik
• Rajsik
• Saatvik


NATURAL ENVIRONMENT AND HUMAN SOCIETY

1) ‘Organisation, society and nature are living entities having collective consciousness, heart and mind.’ Comment on this statement.
• Dharmic management
• Social responsibility towards publics of organization
• Nature helps every corporate
• Society helps to develop organization
• Synergy b/w organization (business), society and nature
• Reduce selfishness
• Social audit
• Eg Tata
• Sahara india pariwar

2) Explain the correlation between the nature and a human society.
• Learning from nature
• Sea
• Sun
• Mountain
• Flower
• River-ganga
• Earth
• Tree
• Birds
• Creepers
CREATIVITY
1) Explain how an individual in the organization can enhance his/her creativity.
• Being a visualize
• Originality in ideas
• Calm and focused
• Flexibility
• Perserverance
• Conceptual fluency
• curiosity

aal izz well :)
 
helloz.... not for d career... bt in ur life... this subject surely gonna help...... thats for sure... :)
 
ENTREPRENEURSHIP QUESTION BANK:-
Chp.1. Entrepreneur, Entrepreneurship and Intrapreneurship
Concepts-
1) Risk taking
2) Intrapreneur or intrapreneurship
3) Entrepreneur or entrepreneurship
4) Dist b/w entrepreneur and intrapreneur
5) Change in lifestyle
6) Disruption
7) Peer support in development of entrepreneurship
8) Social entrepreneurship
9) Copreneurship
10) Pshchic risk

10mks:-
1) “ Entrepreneurship is the process of creating wealth.” Explain
2) What is the importance of entrepreneurship in a developing country like india?
3) “entrepreneurs are agents of change”. How do entrepreneurs bring about such a change?
4) What is entrepreneurship? Discuss the various types of entrepreneurs?
5) Compare and contract entrepreneur, intrapreneur and traditional manager.

5mks:-
1) Managers and entrepreneurs
Chp. 2. Theories of entrepreneurship
10mks:-
1) Evaluate the contribution of joseph Schumpeter and david mcclelland with regard to entrepreneurship.
2) Mention the basic theories of entrepreneurship. Discuss any 2 theories with relevant examples.
Chp. 3. Entrepreneurial motivation
10mks:-
1) Write an explanatory note on entrepreneurship development programmes with special reference to the “Kakinada experiment” and on achievement motivation.
2) Explain the factors which motivate people to become entrepreneurs.
5mks:-
1) Rewards and motivation of an entrepreneur.

Concepts:-
1) Entrepreneurial motivation
Chp. 4. Innovation and entrepreneurship
Concepts-
1) Creativity
2) Innovation v/s invention
3) Elements in the process of innovation
4) Role of an icon
5) Brainstorming
6) Market niche
7) Innovation
8) Idea generation

10mks:-
1) What is innovation? Why is it important in entrepreneurship? Describe a few ways to promote innovatiness in an organization.
2) “developing countries need imitative, humbler entrepreneurship rather than innovative entrepreneurship.” Do you agree? Give reasons.
5mks:-
1) Innovation
2) Idea generation

Chp. 5. Entrepreneurial development in india
10mks:-
1) Explain entrepreneurs and managerns.
2) “entrepreneurs are made or born.”? Give your views. Narrate the outline for developing an entrepreneur.
3) Define entrepreneurial culture and differentiate it from administrative culture.

5mks:-
1) Role of culture in development of entrepreneurship
2) Entrepreneurial mobility

Chp. 6. Classification and types of entrepreneurs
10mks:-
1) Give an account of the emergence of entrepreneurial class and elaborate the various types of entrepreneurs.
Chp. 7. Women entrepreneurs
Concepts-
1) Women entrepreneurs

5mks:-
1) Women entrepreneurs

10mks:-
1) What is the status of women entrepreneurs in contemporary business? Illustrate with examples.
2) What are the problems faced by Indian women entrepreneurs? Explain the strategies to be followed to make them competitive.
3) Why a woman opts for entrepreneurial path? Narrate the prospects and problems of an Indian woman entrepreneur.

Chp. 8. Business planning and decision making

10mks:-
1) What is brainstorming?
2) Define and explain the essentials of a good business plan. Explain the process of decision making. Give suitable examples.

Chp. 9. Project identification and classification

5mks:-
1) Small scale industry
10mks:-
1) SWOT is an essential tool in environmental scanning and sectorial studies. Explain giving suitable examples.
2) To what extent does environmental scanning reduce the severity of risks in business.
Chp. 10. Project formulation and feasibility analysis
Concepts-
1) Project evaluation
2) Techno-economic analysis

10mks:-
1) As a potential entrepreneur, how would you construct a business plan to satisfy your banker.
2) As a consultant, how would you plan the project for your client/.
3) Explain techno-economic feasibility study.?

Chp. 11. Rural entrepreneurship

Concepts:-
1) Cottage industry
2) Ancillary industry
3) Industrial estates
5mks:-
1) Ancillarisation
2) Rural entrepreneur
3) Industrial estates

10mks:-
1) “ancillarisation is the only hope for the small business in india after globalization.” Comment and support your answer with illustration.

Chp.12. Entrepreneurial oppurtunities in service sector

5mks:-
1) Oppurtunities in service sector
2) Growth options for an entrepreneur
10mks:-
1) Identify the various reasons for the current growth of the service sector in india
2) Define service sector. Outline the significance and important functions of service sector in india
3) What are the different types of oppurtunities in service sector?
4) What is sectoral study? In your opinion, which sectors can be expected to do well in future?
5) Do you feel that service sector creates more job oppurtunities than the manufacturing sector- if yes, give reasons.
Chp. 13. Business Acquisition, Franchising and Outsourcing

Concepts:-
1) Customization
2) Acquisition
3) Outsourcing
4) Franchising

10mks:-
1) Explain the concept and importance of outsourcing in Indian economy.
Chp. 14. Organizational structure for entrepreneurs
10mks:-
1) What are the different forms of ownership available to entrepreneurs? Discuss each form in brief.
Chp. 15. Requirement of capital
Concepts-
1) Working capital management
2) Venture capital

Chp. 16. Entrepreneurial education and training

Concepts:-
1) Entrepreneurial development programmes.
10mks:-
1) EDP is a process of growing entrepreneurs? Explain.
2) What are the various EDP you are aware of? Describe the role of various institution in it and explain the various components.

Chp. 17. Institutional assistance to entrepreneurs
5mks:-
1) Funding a business

10mks:-
1) What are the various sources of finance for entrepreneurs in india? Describe the features of these sources

Chp. 18. How to set up new venture
Concepts:-
1) Infrastructure facilities
2) Feasibility study
3) Marketing feasibility

5mks:-
1) Business plan
2) Role of industrial fairs
3) Economic benefits from location
10mks:-
1) Until committed to papers intentions are seeds without soil, soils without winds or mere wishes which do not lead to execution and without execution there is no pay offs.” Comment and explain the contents of a project report.
2) You propose to start a small-scale industrial unit to manufacture textile chemicals. Prepare a business proposal for submission to a banker.
3) Elaborate the methodology for a site location. Enumerate the various considerations under it.
Chp. 19. Sickness in Indian industries
5mks:-
1) Industrial sickness

Chp. 20. Social responsibility of business
1) Explain giving examples how business organizations fulfill their social responsibilities.
Chp. 21. Successful entrepreneurs and their practices
Concepts-
1) Leadership qualities
2) Proactive personality

10mks:-
1) Illustrate the personality of an entrepreneur with an example of a successful Indian entrepreneur.
2) Contribution to Indian economy has to come from entrepreneurial achievements. Evaluate the statement, signifying the role of entrepreneurship.
3) Explain the characteristics of successful entrepreneurs with reference to any successful entrepreneur?

OTHERS:-
5mks:-
I.P.R.

Concepts-
1) Managerial competence
10mks:-
1)”reverse migration of labour can be achieved through entrepreneurship”. How?

aal izz well :)
 
MR QUESTION BANK:-
Chp. 1. Meaning and scope of marketing research
Concepts:-
1) Basic research
2) Corporate research
3) Limitations of MR

10mks:-
1) Explain the difference b/w basic and applied marketing research giving 2 examples in each case.
2) Define marketing research and state its scope. Explain the factors that limit the acceptance of marketing research
3) What are the common situations when a company should undertake market research? Give examples. OR
4) What is the relevance of marketing research today? Also, discuss the possible areas of marketing research.
5) Discuss some of the major uses of marketing research in the context of globalization/meltdown of Indian economy.
6) Explain the difference b/w qualitative and quantitative research with examples and application.

5mks:-
1) Consumer orientation to MR

Chp. 2. Marketing information system and marketing research

Concepts:-
1) Socio-economic classification

10mks:-
1) What are the major elements of MIS for the following? A) retail mall chain, b) a college alumni office
2) What is marketing decision support sytem? Explain its use in marketing research.
3) Describe the Bayesian decision theory. Explain its role in new product development.

5mks:-
1) Bayesian tree application in MR.
Chp. 3. Product research
Concepts:-
1) Test marketing
2) Delphi technique

10mks:-
1) Explain test marketing
5mks:-
1) Test marketing
2) Forecasting techniques
3) Paired comparison tests
Chp. 4. Consumer and motivation research
Concepts:-
1) Semantic differential scale
2) Conjoint analysis
3) Sentence completion tests
4) Audit and its types
5) Multivariate analysis/ multivariate techniques
6) Rank order scale
7) Likert scale

5mks:-
1) Conjoint analysis
2) Semantic differential scale
3) Multivariate techniques
10mks:-
1) What are the major differences among the likert scale and semantic differential scales? If you were to develop semantic differential scale for measuring the image of a foreign bank, outline the steps you would follow.

Chp. 5 Methods of conducting marketing research
Concepts:-
1) Desk research
2) Non-structured, disguised questioning
3) Double barreled questions
4) Sources of secondary data
5) Field investigation
5mks:-
1) Types of questionnaires
2) 2 sources of secondary external and internal data
3) Secondary data sources
4) Types of open ended questions
5) Telephone survey
10mks:-
1) What is structure-non-disguised and non-structured-disguised questionnaire? What are their advantages and limitations?
2) Highlight the essential steps in designing a questionnaire.
3) What are the general rules for designing a good questionnaire?
4) Giving examples, explain the various questionnaire types which emerge in survey research.
5) Explain the steps in designing a questionnaire. Also, discuss the precautions to be taken in designing a questionnaire.
Chp. 6. Personal interview, experimentation and attitude measurement

Concepts:-
1) Focus group discussion
2) Omnibus panel
3) Depth interview
4) Word association
5) Attitude scale
6) Thematic apperception test
7) Thurstone scale
8) Control group
9) Ordinal scale

5mks:-
1) Focus group discussion
2) Omnibus panel
3) Experimental research
4) Observation method
5) Projective techniques
6) Ratio scale
7) Multi-dimensional scaling
8) Panel research
9) Types of scales

10mks:-
1) What are the various measurement scales and scaling techniques used in MR? explain with examples.
2) Explain the concept of focus group. What are its major applications in MR?
3) What is observation? What are the advantages and limitations of observation as a method of collecting information?
4) What is experimentation and which type of research is it? Explain the difference b/w laboratory v/s field experiments.
5) What is experimentation? Explain ‘experimental stimuli’, ‘test group’, ‘control group’ in context of experimentation.
6) Define casual research and explain the role of experimentation in casual research through various methods involved.
7) What are panels? Explain consumer panels: benefits and limitations.
8) What are the advantages of collecting data through panel research? Briefly discuss the different types of consumer panels.
9) Explain the concept of customer and dealer panels. What are its application in MR?
10) What is experimentation and experimental design? What are the factors affecting the experimental design?
11) What is experimental research? Explain any 4 experimental research design with examples.
12) What are the primary scales of attitude measurement? Illustrate. Dist b/w semantic differential scale and likert scale with examples.
13) “for a research problem, one has the option of collecting data from various sources as each data source has positive and negative points.” Comment.
14) Describe different attitudinal scales used in MR.
15) Explain different types of observation methods with advantages and disadvantages.
Chp. 7. Marketing research process and design
Concepts:-
1) Hypothesis
2) ANOVA
3) T-test
4) Z-test and T-test
5) Null hypothesis/alternative hypothesis
6) Cross sectional/longitudinal research
7) Dependent and independent variables
8) Exploratory research
9) Snowball sampling
10) Type II error
11) Significance level
12) Interviewer errors

5mks:-
1) Chi-square tests
2) Hypothesis testing
3) Null hypothesis/alternative hypothesis
4) Regression analysis
5) Bivariate analysis/tools of bivariate analysis
6) T-test
7) Correlation
8) ANOVA
9) Discriminant analysis
10) Steps in hypothesis testing
11) 2-test and T-test
12) Hall test central location test
10mks:-
1) Explain, with examples, steps in marketing research process.
2) What is research process? Explain the steps in research process to access the acceptance of Miranda Strawberry flavoured drink.
3) What are the different types of research design? Give an example of each research design.
4) How do exploratory, descriptive and casual studies differ from each other?
5) What is a research design? What are the 3 kinds of research designs? Explain in specific context of defining/solving market problems?
6) Dist b/w regression analysis and correlation. How is regression analysis useful in MR?
7) Explain different types of errors affecting marketing research process.

Chp. 8. Data collection and sampling

Concepts:-
1) Cluster sampling
2) Non-probabilistic sampling methods
3) Types of response error
4) Sampling error
5) Judgement sampling
6) Census survey and sample survey
7) Quota sampling
8) Probability v/s non probability sampling
9) Multistage sampling
10) Systematic sampling
11) Stratified sampling
5mks:-
1) Stratified sampling
2) Determination of sample size
3) Non-probability sampling
10mks:-
1) What is sampling? Explain the sampling process with an example.
2) What is sampling and explain systematic and convenience sampling with advantages and disadvantages.
Chp. 9. Data processing and tabulation
Concepts:-
1) Coding of responses
2) Coding of data
5mks:-
1) Central tendency of data
10mks:-
1) Filled questionnaires is a huge body of raw data. What steps does a researcher take for processing and analyzing such raw data?
Chp. 10. Analysis and interpretation of data
Concepts:-
1) Qualitiative and quantitative research
2) Types of variables
3) Time series methods
4) Univariate analysis
5) Regression analysis
6) Cluster analysis
5mks:-
1) Factor analysis
2) Cluster analysis
3) Regression analysis

Chp. 11. Marketing research report
10mks:-
1) Outline a report format to present the findings of a market research project clearly indicating various steps in the report writing process.
2) What are the important guidelines to present the findings of a research effectively?
3) What are the essential elements of research report? How would you evaluate a research report?


aal izz well :)
 
SSM QUESTION BANK:-
Chp. 1. Advertising as a tool of communication
Concepts-
1) 5Ms of advertising
2) Role of PR in developing a corporate image
3) Communication
4) Dist b/w communication objective and a market objective with an example.
5) Rational and emotional appeals with an example.
6) “great idea” with an example.
7) Advertising
8) Consumer products
5mks:-
1) Message structure
2) Advertising communication process
3) Rural communication approach of advertising

10mks:-
1) Explain the 5Ms of advertising?
2) What is IMC? Explain its forms, characteristics, advantages and disadvantages?
3) How does advertising and sales promotion complement each other?
4) Explain a simple advertising communication process. Explain with a diagram the communication/persuasion model proposed by Aaker and Myers
5) What is the role of IMC? Do you think it can be more effective than conventional approaches to communicate with consumers?
6) What is IMC? Discuss in detail with the help of atleast 2 recent cases in FMCG industry.
Chp. 2. Advertising agency
Concepts-
1) Ad agency
2) Account for an ad agency
3) Full service agency
4) “if you are lucky enough to write a good advertisement,repeat it until it stops pulling.” (Oglivy). Comment.

5mks:-
1) Organization structure of an ad agency
2) Advertising agency
3) Client servicing
4) Any 2 methods of ad agency compensation
5) Various types of ad agencies
10mks:-
1) Explain the organizational structure of an ad agency with their functions. Draw an organizational chart.
2) How are agencies selected and evaluated? How would you as a client select and evaluate your agency? As a marketing head, how would you select and evaluate an ad agency?
3) What is an account for an ad agency?
Chp. 3. Attitude and advertising objectives
Concepts:-
1) DAGMAR
2) AIDA model
3) Components of attitude
4) Communication objectives of advertising
5) State 2 advertising objectives based on attitude.
5mks:-
1) AIDA model
2) DAGMAR
3) Persuasion matrix
10mks:-
1) DAGMAR- 6Ms, contribution, limitations, thesis, principles, characteristics
2) What are the communication objectives of advertising? Explain DAGMAR.
3) Why is understanding the target audience important? What is the balance theory of attitude?
4) What are the components of attitude? With suitable example, explain how attitude can be strengthened through advertising.
Chp. 4. Brand management
Concepts:-
1) USP with an example
2) Brand image
3) Diff b/w brand image and USP
4) Brand personality
5) Brand equity
6) 3 guidelines for developing a USP with eg
7) Diff b/w image and positioning
8) 4 brand positioning strategies
5mks:-
1) Brand personality and brand equity
2) “Brand name is a promise in itself”

10mks:-
1) “ a brand is not just a name or logo. It is a promise to customer.” Discuss in detail
2) Discuss the various factors which help to develop a brand image
3) Explain brand essence, brand identity, brand fatigue.
4) Explain brand personality, brand equity, brand image.
5) What is brand image? How it is developed?
Chp. 5. Visualisation and copywriting
Concepts:-
1) 5 steps/decisions required for developing an advertising programme
2) Copy platform
10mks:-
1) What is copywriting? What are the principles/qualities of effective copy writing?
2) Explain the criteria for writing an effective copy.
3) Explain with a figure the model of creation and production of a copy.
4) Explain how principles of copywriting differ b/w print, TV, radio and outdoor.
5) Briefly mention separately the principles of copywriting for – print, TV, radio, outdoor, retail and business to business copy.

Chp. 6 Illustration and layout

10mks:-
1) Explain the terms Illustration and layout.
Chp. 7. Advertising budget
10mks:-
1) What do you mean by advertising budget and appropriation? What are the various approaches that can be used in determing the advertising budget with advantages and disadvantages?
2) Explain the different methods used for preparing advertising budget.
Chp. 8. Public relation advertising
Concepts:-
1) PR
2) Corporate advertising

5mks:-
1) Strategic role of PR

10mks:-
1) What is corporate advertising?

Chp. 9. Media planning
Concepts:-
1) Reach, frequency, GRP
2) TRP
3) Media vehicle with a example of OOH media
4) Advantages and disadvantages of continuity, pulsing, flighting.
5) Promotion mix
6) CPM
5mks:-
1) Media planning
2) Outdoor advertising
3) Radio as media
4) FM channels upsurge as media
10mks:-
1) What is media planning and selection? Explain media scheduling strategies with examples.
2) Media plan is the guide for media selection. Do you agree? Justify your answer.
3) Describe the media planning process with a figure
4) Mention the factors to be considered while selecting a media-mix
5) Describe various profiles of media types. Highlight the benefits and limitations of each of the media.
6) What must media planners consider before they begin?
7) As a coordinator of the youth festival of your college, draft a direct mail letter, to sponsors inviting sponsorships (identify atleast 5 sponsors).
8) Suggest the most suitable specific medium with reasons for the following products:-
1) Premium bathing soap
2) A luxury car costing more than rs. 5 lakh
3) A housing finance scheme for retired persons
4) A time share holiday resort
Chp. 10. Media research
5mks:-
1) Role and scope of media research
Chp. 11. Measuring the effectiveness of ad campaign
Concepts/5MKS
1) Pre-testing and post-testing methods of a copy

10mks:-
1) Explain the terms reach, frequency and impact.
2) How to test advertisement effectiveness? Elaborate pre-testing and post-testing methods and its advantages.
3) How does one measure effectiveness of advertising?
Chp. 12. Planning and designing sales promotion programmes
Concepts:-
1) 4 consumer sales promotion tools
2) Consumer oriented sales promotion
3) Objectives of sales promotion
4) “if awareness does not affect sales, why bother to measure it? If it does not have a close relationship to the sales, why not measure sales directly? Comment.
5) “promotion and sales promotion are 2 terms that often create confusion in the advertisng and marketing fields.” Clarify the distinction b/w these 2 terms.
5mks:-
1) Methods of consumer promotion
10mks:-
1) What do you mean by push v/s pull strategy in promotion? Explain any 5 sales promotion tools
2) Whay are the objectives of sales promotion? ‘of late, sales promotion is helping in consumer franchise building.’ Comment.
3) “sales promotion is the only promotional tool that can make use of ‘pull’ and ‘push’ strategy simultaneously.” Discuss with examples.

aal izz well :)
 
hey guys n gals!
i have given imp question bank of all 6 subjects.....(only theory)
the question bank is framed chptr wise.. makin it mr easy to learn....
when u learn chpter wise... it becomes easy n u get a link....of wht u r studying....
the best part u can do is u have exact 20 days to go.... n 6 subjects....
allot 1 week b4 exam for revision.... so...u left wid 14 days....
allot 2 days for each subject....n daily practice qmb nd IF....
when u do subject wise.... u cn b fast.... n this question bank will help u cover the entire syllabus.... tension not....
this is an easy way to cover ur syllabus in limited span of time....

so remember ranchod das chanchad baba ka mantra....aal izz well.... n give ur best.....

AAAAAAAAAAAALLLLLL IZZZZZZZZZZZZZZZZZ WELLLLLLLLLLLL :)
 
last min preparation:-

IMTP:-

stress on these topics more -

1) characterisitcs of indian ethos
2) comparative study of values in japan, america and india
3) patanjali ashtanga yoga
4) business ethics
5) diff b/w indian and western style of motivation
6) techniques of motivation
7) diff b/w traditional and modern learning
8) diff mechanisms of learning
9) transformational leadership
10)correlation b/w nature, human mind and society.

concepts:-

1) Divinity
2) Culture
3) Skills
4) Man
5) Tyaag
6) Whistle blower
7) Self realization
8) Transnational leader
9) Transactional leader
10) Mental wealth
11) Narmada bachao andolan
12) SRT gunas
13) Mind stilling
14) Intrapersonal conflict
15) Corporate accountability
16) Lok sangraha/social good
17) Eco-friendly technology
18) Social audit
19) Quality of work life
20) 5 fold debit system
21) E.Q
22) De-igoization and de-personification

Short notes:-
1) Indian cultural heritage
2) Types of values
3) Koshas
4) Gunas
5) Law of karma
6) Nishkaam karma
7) Corporate karma
8) Dharma
9) Swadharma
10) Dharmic leadership
11) Self actualization v/s self-motivation
12) Bliss
13) Gurukul learning
14) Leadership situational?
15) Trusteeship
16) Krishna as management guru
17) Guru v/s mentor
18) Sustainable development through IMTP.
19) Karta
20) Benefits of learning
21) Types of conflicts and methods to resolve them

do all these topics for exam... they are just more than enough.
any twisted question, u can write its answer on the basis of the above topics...... ok...
tc :)
 
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