Description
The PPT is about Blue Ocean Strategy on the topic calculators.
Blue Ocean Strategy
Topic: Calculators/Scientific Calculators
• Two types of ‘Oceans’ in management terms • Red Ocean and Blue Ocean • Red Ocean because it means living on other’s blood. i.e. Selling an existing product • Blue Ocean meaning taking the product to a whole new level where there is presently no competition
• Calculator market: $2.5 billion market worldwide • Expected to grow to about $ 3.5 billion by 2010 • Chinese calculator market: $790 million • Expected to grow to about $ 930 million by 2010
• Adding new features is a necessary part of calculator market • Every new innovation is a common occurrence • Nothing exciting about upgradation of existing features • Blue Ocean strategy would be to create a feature that is unheard of in calculators especially scientific calculators
• Relaxation and entertainment required in all workplaces • Similarly in case of calculators • After punching buttons for long hours at the workplace, need something handy to relax and take mind off work for a short while • Introduction of games in scientific calculators
• If MNC’s can have squash courts and Gym’s at workplaces, why can’t a scientific calculator have inbuilt games? • Will take the market by storm • Do not even require an existing brand name to make it popular • Even an start-up can come up with the idea and become a market leader
• The idea is inspired by Nokia’s strategy to introduce games on mobile phones • First game was ‘Snake’ and can be easily replicated on calculators • Was a concept unheard of before • Will be a sure shot hit with the younger generation • Will revolutionise the market and will transform the calculator into a complete solutions device!!!
doc_524562266.pptx
The PPT is about Blue Ocean Strategy on the topic calculators.
Blue Ocean Strategy
Topic: Calculators/Scientific Calculators
• Two types of ‘Oceans’ in management terms • Red Ocean and Blue Ocean • Red Ocean because it means living on other’s blood. i.e. Selling an existing product • Blue Ocean meaning taking the product to a whole new level where there is presently no competition
• Calculator market: $2.5 billion market worldwide • Expected to grow to about $ 3.5 billion by 2010 • Chinese calculator market: $790 million • Expected to grow to about $ 930 million by 2010
• Adding new features is a necessary part of calculator market • Every new innovation is a common occurrence • Nothing exciting about upgradation of existing features • Blue Ocean strategy would be to create a feature that is unheard of in calculators especially scientific calculators
• Relaxation and entertainment required in all workplaces • Similarly in case of calculators • After punching buttons for long hours at the workplace, need something handy to relax and take mind off work for a short while • Introduction of games in scientific calculators
• If MNC’s can have squash courts and Gym’s at workplaces, why can’t a scientific calculator have inbuilt games? • Will take the market by storm • Do not even require an existing brand name to make it popular • Even an start-up can come up with the idea and become a market leader
• The idea is inspired by Nokia’s strategy to introduce games on mobile phones • First game was ‘Snake’ and can be easily replicated on calculators • Was a concept unheard of before • Will be a sure shot hit with the younger generation • Will revolutionise the market and will transform the calculator into a complete solutions device!!!
doc_524562266.pptx